3 Things You Need to Know About Digital Marketing

We sat down with Kent Lewis, president and founder of Anvil Media, Inc., a Portland-based agency specializing in search engine marketing, social media marketing and analytics, to ask about the top three things digital marketers should be thinking about. Here’s what he had to share:

  1. Understand the Entire Customer Journey: Reaching customers online is an important step in the customer journey, but it’s not the only step. There are many other places  offline where customers are engaging with your brand. Think about these touch points: what is the first, and what is the last? There are more places to interact with customers than you’d think, including customer service and support opportunities. Consider the full customer life cycle, and learn to optimize each touch point to increase conversion rate, reduce sales cycle and increase profitability across the entire life cycle.
  2.  Create an Attribution Structure to Measure the Customer Journey: A digital marketing strategy is nothing without being able to measure its effectiveness and impact. Digital marketing is very measurable by its nature, but it’s not a completely accurate representation of the full customer journey that also includes offline touch points. Map the customer journey and determine how to measure and give credit to each touch point, from the first to the last, to understand your impact.
  3. Think of Technology as an Enabler, not the Solution: Of course technology is key in the digital marketing game, but think of it as a means to an end — not an end-all-be-all solution. Understanding the fundamentals to why certain digital strategies work and when to apply different solutions is an important ingredient to success.  

Thanks to Kent for sharing his time and expertise with us. Enjoy!

For further reading, check out:

Samosas For Dummies

Store bought frozen samosas? No way Jose! (Or Jas, Vjay, Sanjay…). That’s serving injustice to the small triangle shaped appetizer, you don’t want to be THAT person. Be ready to impress your friends and family at the next get together by following the steps in the video below. Psttt…I’ve gone ahead and simplified the recipe for you, it’s easy as spelling your name backwards. No one will know if it took you a couple of hours (usual time) or 30 mins #winning.

Little World Travelers!

Known to be one of the most popular appetizers for Punjabis, we literally eat them at any time of the day, I mean why would you skip on the opportunity?! 

Interestingly enough, samosas are one food that have traveled far, with its origin in Egypt as samsa (named after the pyramids in Central Asia), making their way to India. Throughout generations and traveling through several different cultures, samosas have created a special place in everyone’s heart as they are easily customizable to each culture. Most popular stuffings include chicken, meat, vegetables and chickpeas. Once you master making a potato vegetarian samosa (simple as they get), get creative and substitute with your favorite stuffing! Enough reading, let’s get to making the actual appetizer! #putyourchefhaton