This marketing tool powerhouse, focuses on Marketing Automation, allowing your sales & marketing team to work smarter, not harder. Enjoy the ease of Advanced Email Marketing and formulated Lead Nurturing that helps you stay in touch with your prospect and move them to the Happy Customer Stage. Pardot truly is an all-in-one marketing solution. Other features include:
Ready to turn on the artificial intelligence? Check out the AI-Powered Social Media Marketing Suite from SocialBakers. Be a Master Marketer with Content Intelligence that provides details on A/B campaigns and what your consumers & prospects prefer. Check out the full suite of features:
Focused on the personal element for your company’s marketing? Emma’s Content Creation is an easy to use interface that provides a personal but professional email campaign as a result. With seamless integration with various CRM systems, Emma is the service you need to create beautiful emails that provide great ROI. Also included in Emma’s services:
Personalized triggers & follow up emails (tracking the journey of the customer)
Need to know if people are searching for your product or service online? Well go to the source, Google Trends. Explore what the world is searching to help narrow down your customer locale with global heat maps and compare keywords to see which provide better results. Use the Historical Search Database to see what is trending in searches, and use the analysis feature to find related topics and queries. Click the link below to take a short Google Lesson on how to effectively use Google Trends.
Going Mobile? Who isn’t now a-days? Take AppAnnie for a spin and see how your business ranks in the app market with data & analytics. How much should you charge for access to your app? How can I ensure my app is driving engagement & targeting the right audience? AppAnnie knows it all, and can provide a lot of knowledge for a little. Check out AppAnnie:
We know there is a plethora of great software, knowledge base, and tools in the marketing game today. We hope you enjoyed the tools we use to help make our marketing efforts successful.
Check back this week for more exciting insight into the brave new world of Marketing!
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What was this about?This Facebook Live campaign was Airbnb’s way of showing potential customers just how much there is to do in cities around the world. The best part is they could experience it with their Airbnb host.
Why this worked?There has been a dramatic rise in video content on Facebook for the past couple of years. Especially live video. These in-depth tours take viewers above and beyond and show them the best experiences about the places they could visit.
What was this about?They capitalized on everyone’s curiosity of seeing random objects smashed into a pulp by a blender (especially Jar Jar Binks). Blendtec created a brilliant campaign to show off its high-powered blender by asking the question, “Will it blend?”
Why it worked?Thanks to Blendtec’s original idea, their Facebook video campaign drew in thousands of viewers. Their ability to blend (or attempt to blend) some of the most random objects around immediately draws your attention. It’s also led to multiple spin-offs of other companies trying similar feats.
Anthropologie: Open Call
What was it about? Anthropologie ran an Instagram campaign that encouraged users to enter the competition for a chance to model for the brand. Users had to post photos of themselves wearing Anthropologie clothes with the hashtag #AnthroOpenCall. One of their promotional posts included the following text: “Sure, you could attend one of our fall fashion shows, but wouldn’t it be more fun to be IN it? To find out how you (yes, you!) could be one of our models, head to the blog. #AnthroOpenCall
Why it worked?This campaign worked due to its’ competitive element and also the interesting and desirable reward. Anthropologie offered their audience a once in a lifetime chance to their target audience. They increased the awareness of their own brand by encouraging that audience to share photos of themselves wearing Anthropologie clothes, exposing their brand to potential new buyers. It also gave the participants excitement to further market the brand unknowingly (free advertising).
What was it about? The company interviewed ‘real’ people about money problems. And Wealth Simply avoided the cheap route on this. They hired the best, non-agency talent they could find. They used an award-winning filmmaker to get people to give their most honest, on-the-spot money stories. They used a backdrop of branded, plain-colour walls that, together, make a social media feed look like it was purposefully designed. Then, they disseminated those interviews across the web, and on TV.
Why it worked?These were not celebrity endorsements of Wealthsimple products. They were ordinary people talking about money. That’s it. Some of the interviewees were caught off guard, and that was perfect. The filmmaker captured emotions people had about their money, not technical explanations about investing. But you still get the message Wealthsimple is trying to send, without actually saying it:‘Don’t be foolish about your money. Start investing now. There’s no time to waste. Let’s not have this money problem again.’
Burger King’s take on net neutrality
What was it about?Burger King could have advertised a delicious Whopper by telling you how juicy it is. But instead, they sent a political message. Net neutrality was repealed in the USA in late 2017. Then, in early 2018, Burger King took it upon themselves to demonstrate what their brand is about: equality for all. To show how that relates to net neutrality, they disseminated a viral video on social media to explain the connection.
Why it worked?This is also an excellent example of capitalizing on a specific, historical event to catch customers’ attention. It will certainly make you think about Burger King every time net neutrality is brought up or discussed. It has a way of personalizing the affects of the issue and involving the heart of consumers.
GE’s Balance the Equation Campagin
What was it about?GE announced they would work to fill 20,000 new STEM roles with female hires by the year 2020. If successful, GE would be the largest tech company in America to claim a 50:50 ratio of male-to-female employees working in technical entry-level positions. One of their most creative campaigns to date is their Balance the Equation campaign, featuring National Medal of Science in Engineering winner, Millie Dresselhaus. GE portrays Millie Dresselhaus as a superstar, with her face plastered on magazines and billboards. Millennials run up to her to take selfies. She’s got a line of dolls and even an emoji face.
Why it worked?It puts a positive spin on being famous for the right reasons by equating the fame a female scientist to the Kardashians. While there is no data quite yet on how many women GE has hired, the campaign should still be considered a success. Between GE’s #BalanceTheEquation hashtag and its GE-girls.com website, the company has secured thousands of retweets and comments, all while making inroads with younger girls who could one day become the STEM experts of tomorrow.
Chiquita Banana’s Solar Eclipse
What was it about?In a moment of marketing brilliance, which was almost too bright to stare at directly, Chiquita took full credit for the 2017 solar eclipse, dubbing the sun’s crescent shape the Banana Sun. For three weeks, starting on August 7th, the company went straight up bananas, creating gifs, a website, and a massive glowing banana which they unveiled on August 20th near the Flatiron Building in NYC.
Why it worked?Timing is everything when it comes to influential marketing campaigns. Chiquita that took advantage of the much anticipated solar eclipse which made its way across the U.S. on August 21st of last year. Thanks to the Banana Sun, Chiquita managed to garner thousands of new Twitter followers, hundreds of comments on its Banana Sun GIFs, and tens of thousands of retweets. At least two of the company’s solar eclipse videos were viewed over a million times.
How to Become an Instagram Icon: 5 Steps Towards Stardom
Hopping on the millennials train to become Instagram famous isn’t as easy as treating yourself to a slice of cake. With more than 700 million total active users and 8 million accounts using business profiles, you need a plan to keep you on the track to Instagram stardom #winning.
We’ve highlighted 5 steps below to help guide you towards your stardom.
Bringing Followers Aboard
Think of yourself as a business and promoting it in a way that people continue to talk about you, share what you have to offer and don’t forget about you after a couple of visits. To avoid falling off the track, it’s important to segment your follower base. Audience segmentation helps divide your followers into distinct groups so that you can increase the number of interactions. This helps map your followers and gives you awareness of what type of content they engage with and continue to share. Remember to have a consistent theme and aesthetic for your feed that aligns with your brand voice and visuals that your followers can connect with #allthingspretty #dontberandom.
Let’s Get Cozy
Followers come for the aesthetic and theme but stay for the entertainment. That most often means opening up your personal life to the world. Let’s start with your bio. Setting your bio seems like a simple task but this is the first thing visitors see when they are deciding to follow you or not. Research has shown it takes less than two/tenths of a second for people to form their judgements. That’s not a lot of time to capture someone’s attention! Be simple, succinct, personal, well formatted and get emoji happy.
As you develop your following it’ll be important to showcase your theme but also tie in parts of your personal life. It’s not uncommon for business instagrams to have less followers than the actual person who runs it! Bring others into your life to create that close knit feeling to bond your followers together and to your story.
What Catches the Eye
Ansel Adams, Annie Leibovitz, Bob Ross, <your name here>? Aspire to the level of the masters but recognize that you’re not going to get there. Maintaining integrity to your own artistic aesthetic is more important than reaching someone else’s definition of genius.
Developing a loyal and engaged following requires being consistent to your established ideas and themes. And capturing a moment requires a combination of creative talent, technical skill, luck. Your followers will save and share the best of your photos so focus on the subject at hand. Keep it simple, don’t overwhelm with too much going on in your photos. Lighten up, tend towards bright and vibrant photos. Technology can make up for deficits in photographic talent or skill. But remember, you can’t fix stupid.
Hashtags are breadcrumbs guiding your followers to the payout of an amazing post and drive traffic to your content.
Stick to #four or less hashtags a post. Don’t be afraid to blaze a new trail and develop hashtags that are meaningful within your community of followers. And remember to play by the rules. Instagram knows that your #Bali post originated from #YourOfficeDesk. Beware, Instagram will shadowban (hide) you appearing in the feed for that hashtag.
Promote, Promote, Promote
Let’s be honest, the end goal is for your Instagram life to be sponsored and to say goodbye to the office life forever.
But how do you get there? Engaging your followers is a great first step. Do this by responding to their comments, liking back their posts and giving shoutouts. Building your loyalty will keep them coming back and boost your visibility. Keeping followers engaged by consistent posting is vital. Use 3rd party apps like Later to help manage your posting while you’re busy living your best life and creating new content. Don’t be afraid to reach out to product based accounts and ask them if you can promote their product; this will benefit you and their brand. Last but not least, get local! Build your follower base from your own backyard. Check in at locations, share local events and post from them. The more you put in to making connections the further your reach will continue.
Now go out there and take over the Instagram world! Don’t forget us when you’re famous.
In his article ‘Why Businesses Can’t Survive Without Social Media’ Ryan Holmes makes three major assertions about the necessity of social media in relation to generating revenue and relationships.
All business should be on some form of social media platform The author is correct when he asserts that all businesses should go on some form of social media platform. It was already a trend in 2015 and it is a trend that is still spreading around the world and the possibilities are endless. Social media is an open and flexible world with constant innovations.
2. Interactions First Channels Second
Interactions first, channels second (IFCS) is a value that often gets overlooked. Set first your strategy, target your client, know your publications and what kind of reactions you want to provoke. After this, you should select a platform which fits within your strategy.
3. Companies are often wrongly hesitant to join social media
Companies are not often willing to join these social media platforms. Excuses range from it takes too much time, we’d have to be on every platform, there’s no benefit and many more. Moreover, in the past managers or CEOs didn’t see the causal effect of social media and were looking for the wrong numbers. They were expecting to see an increase in turnover or sales. As we have learned, there were analyzing the wrong figures. Social media affects other aspects of the customer’s experience and opinion before the purchasing decision. Lastly, the author points out the fact that going on social media is not easy, it is changing all the time and you have to be aware of all the adaptations.
For the full article follow: http://fortune.com/2015/11/18/businesses-cant-survive-social-media/