Skip to content

Social Media Marketing @ Willamette MBA

A cornucopia of student-curated knowledge about digital marketing for business

  • Home

Tag: word to the wise

Apple Goes to the Dark Side

Apple Goes to the Dark Side

Apple’s Lack of Social Media Strategy IS a Strategy

Response to: Apple has no social media Strategy, Kif Leswing, Business Insider


“These posts are ‘dark social,’ which means that Apple is taking advantage of advertising tools to promote posts that don’t show on the main account’s feed.”

While Leswing is correct that Apple takes advantage of “dark social,” this concept actually encompasses users going directly to Apple’s products without the medium of social media. So, the idea that they use their pages for advertising doesn’t hold with the definition of “dark social.” Apple’s direct strategy works for two reasons: first, Apple has built a brand which is recognizable without marketing, and second, the buzz around their products grows organically without their input. Why spend money on something when people are freely giving it to you anyway?


“Apple already has the platform to stay in contact with its most engaged customers. It just has to tell the world what’s on its mind.”

The common belief among marketers is that word of mouth is the strongest persuader. Apple takes this too literally by letting customers speak for their products. Their senior vp of worldwide marketing has said that customer rave reviews are better than any marketing campaign he could develop, so why should Apple create more work for themselves? Maintaining a social media presence would require them to relinquish control, something they struggle with, and reallocate resources to police comments. Apple don’t got time for that.


“Apple Needs to Hire Some Teens to Help with Its Social Media Strategy.”

Word to the Wise: Let’s not.

Would you trust your younger sibling to handle your social media accounts for even five minutes? Probably not! So why would Apple take the risk of putting millennials and interns in charge of a billion dollar company? Even though Apple’s growth is slowing down, the early warning signs of trouble have yet to show. In the words of T. B. Lance, “if it ain’t broke, don’t fix it”.


Original Article: Apple Needs to Hire Some Teens to Help with Its Social Media Strategy 

Author socialmediabunniesPosted on March 7, 2017April 20, 2017Tags #Instagram #socialmedia, #SocialMediaMarketing, aintbroke, apple, darksocial, darthvader, facebook, Marketing, millenials, Social Media, star wars, teens, Twitter, vader, WOM, word to the wise

Recent Posts

  • How Alex Jamieson, Author & Health Coach, Uses Digital Marketing to Build Her Business
  • Born and Brewed in Las Vegas
  • Breweries teaming up nationwide to help fire victims
  • The MGM Grand Group and Marketing the Experience
  • NBA’s Social Media Game Is On Point

Archives

  • December 2018
  • November 2018
  • August 2018
  • July 2018
  • April 2018
  • March 2018
  • April 2017
  • March 2017
  • August 2016
  • July 2016

Categories

  • Rad Social Media Stuff

Tags

  • #digitalmarketing
  • #Instagram #socialmedia
  • #SocialMediaMarketing
  • #WillametteMBA
  • amazon
  • audience
  • Beer
  • Blazers
  • Blogging
  • business
  • consumers
  • content marketing
  • digital
  • digital content marketing
  • Digital Marketing
  • dogs
  • facebook
  • flexibility
  • flexibility training
  • google analytics
  • home buying
  • Humor
  • Instagram
  • interview
  • job
  • job search
  • marathon
  • Marketing
  • marketing strategy
  • MBA
  • NBA
  • Nike
  • olympics
  • Pokémon
  • Pokémon Go
  • Portland
  • Portland Trail Blazers
  • Real estate
  • running
  • Snapchat
  • Social Media
  • socialmedia
  • strategy
  • Trump
  • Twitter
  • Home
Social Media Marketing @ Willamette MBA Proudly powered by WordPress