CAN POKÉMON GO USE A REVIVE?
HAS POKÉMON GO MANIA FAINTED??
Upon release Pokémon GO was one of the most successful apps ever, with immediate viral public appeal. It was so popular, in fact, that it crashed Niantic’s servers due to the popularity. One can speculate that Niantic underestimated the popularity of the product. Pokémon GO was constantly in the news and the public eye during July, August and September. Much like the late 90’s, Pokémania was in full effect, and just like in the 90s, Pokémon Go’s popularity has subsided. In our opinion, Niantic lacked a long term business strategy when launching this product. With the recent release of Gen 2, what can Niantic do to regain some of that “spark” from the summer of 2016?
Here are some ideas that could revive the franchise:
- Boost marketing efforts during spring
- Capitalize on social media apps
- Trading with friends
- Encourage outside social interactivity
- Capitalize on the nostalgia factor
Boost marketing efforts during Spring 2017: The weather will be nice enough for people to walk outside and be active again, give them something they can do outside! There is no better way to regain an audience than reminding people of your product as they come out of their winter hibernation. We suggest marketing on social media platforms like Facebook, Tumblr and Instagram. Their next best marketing move will be finally releasing the long-awaited Legendary Pokemon to kick-off another chapter for the game series.
Capitalize on social media apps: Pokémon Go should first decide which channels best suit its needs and then put processes in place to make sure that these channels are feeding customers through the funnel of decision making for purchases and providing the full-frontal user experience. Partnering up with Snapchat, much like bitmoji, can help Pokémon GO stay relevant and “in” within the eyes of the target demographic: millennials.
Trading with friends: Part of what made Pokémon so popular in the 90’s was the ability to become social with other people by simply trading IRL. Having a trading mechanic (which so many people have been asking for) that limits trading Pokémon to people within 4 feet of you will help users attain Pokémon they don’t have in their home biome.
Encourage outside social interactivity: Setting Pokémon lures should be an incentive for Pokémon GO players to gather. The lure setter should earn extra XP for everyone catching Pokémon in their lure, which means more $$ for Niantic. Since their revenue comes from their limited PokéCoin sales and by selling user information, seems as though they’re about due for a steady cash flow.
- Capitalize on the nostalgia factor: Nostalgia is a MAJOR
factor in games and platforms that have been around for multiple generations. Just look at the Super Mario Run app. These 2nd Gen Pokémon create less feelings of nostalgia and home for long-time Pokémon community members. Pokémon Go needs to unleash the power that’s already inside. New Pokémon Go fans are not as familiar with the newer generations. We recommend having small story lines that introduce the new generation of Pokémon. Sticking with the first 151 Pokémon is not a sustainable strategy and moving forward they need to work harder to integrate newer generations.
- Historically speaking, the Pokémon franchise can attribute its popularity to the social interactions it facilitated, whether that be meeting another Pikachu lover or trading someone for the their best Pokémon card. In the early 2000s once the original Pokémon fever had died down the franchise was able to stay relevant within their niche market, with the constant release of new Pokémon generations. Even though the Pokémon franchise was not as prominent in popular media’s eyes the Pokémon Company has survived more than 20 years with each Pokémon game outselling its competition. We believe Pokémon Go can be revived.
Facebook is making its creepily comprehensive knowledge of its users available to employers looking to hire help.
Original Contributor: Lesya Liu
Businesses in the U.S. and Canada will now be able to post job openings and review applications on Facebook. Users who are considered to be a good fit by Facebook will see the job listing in their newsfeed. Apparently, Facebook is trying to compete with Linkedin in the job search market using their huge daily user base, but here comes the question; Is Facebook really capable of doing that?
“You might lose a chance at a job before you even get your chance”
Given the nature of the personal interactions between Facebook users and their posting behaviors, the article argues that applicants would lose their chances in jobs at the early stages because of their posts, interests, and images on their profiles, but this could be a double-edged sword because the firms can match applicants with their organizational culture based on their posting behavior. This would save both sides a lot of time and effort during the hiring process and give applicants another strength by showing who they really are!
“Facebook beats specialty networks in their games”
The article argues that Facebook is trying to beat LinkedIn as a professional platform, however, LinkedIn interaction’s dynamics are different than Facebook’s. LinkedIn targets professionals with high levels of education. On the other hand, Facebook depends on the personal relations between users that would lead to a bigger pool for part-time jobs and low-level opportunities.
“Put paying customers in the driving seat”
Although Facebook has 60 million business pages, only 4 million are actively advertising. The author, Lesya, argues that the new job search attempt is just a way for Facebook to increase its advertising revenue by attracting the small businesses. However, Facebook is trying to overcome the fact that its organic reach is almost gone. Therefore, Facebook is making use of the job listings by letting the businesses pay to promote their openings and drive more traffic to the platform.
Apple’s Lack of Social Media Strategy IS a Strategy
“These posts are ‘dark social,’ which means that Apple is taking advantage of advertising tools to promote posts that don’t show on the main account’s feed.”
While Leswing is correct that Apple takes advantage of “dark social,” this concept actually encompasses users going directly to Apple’s products without the medium of social media. So, the idea that they use their pages for advertising doesn’t hold with the definition of “dark social.” Apple’s direct strategy works for two reasons: first, Apple has built a brand which is recognizable without marketing, and second, the buzz around their products grows organically without their input. Why spend money on something when people are freely giving it to you anyway?
“Apple already has the platform to stay in contact with its most engaged customers. It just has to tell the world what’s on its mind.”
The common belief among marketers is that word of mouth is the strongest persuader. Apple takes this too literally by letting customers speak for their products. Their senior vp of worldwide marketing has said that customer rave reviews are better than any marketing campaign he could develop, so why should Apple create more work for themselves? Maintaining a social media presence would require them to relinquish control, something they struggle with, and reallocate resources to police comments. Apple don’t got time for that.
“Apple Needs to Hire Some Teens to Help with Its Social Media Strategy.”
Word to the Wise: Let’s not.
Would you trust your younger sibling to handle your social media accounts for even five minutes? Probably not! So why would Apple take the risk of putting millennials and interns in charge of a billion dollar company? Even though Apple’s growth is slowing down, the early warning signs of trouble have yet to show. In the words of T. B. Lance, “if it ain’t broke, don’t fix it”.
Original Article: Apple Needs to Hire Some Teens to Help with Its Social Media Strategy
What started out as multiple Facebook events by multiple women across the United States to protest recent political events then turned into joined efforts and became known as the Women’s March on Washington. This movement grew into a protest with over 5 million participants worldwide. As a grassroots movement, the Women’s March on Washington frequently posted substantive content to engage and mobilize its participants. Their event-based marketing strategy has translated into further goal-based social media marketing like the “10 Actions/100 Days” Campaign and continues to demonstrate effective national social media marketing.
There is nothing sexy about cleaning… until Mr. Clean upgrades your husband into a shiny buff version of his former self. Yes men and women – you heard that right. With a quiet release of “NSFW” teasers a week prior to the Super Bowl in early February, Mr. Clean set the stage for a sultry new persona that blended well into the Valentine’s Day social media cycle.
#SaltBae, otherwise known as the Turkish chef Nusret Gökçe, went viral in early January for sensually salting and slicing meat. On January 7th, Gökçe uploaded a video of himself on Instagram demonstrating his knife skills at his restaurant in Abu Dhabi, and within 48 hours, the video gained over 2.4 million views and 8,700 comments. That same day, Twitter user @lolalissaa reposted the video along the the message “so this is #saltbae.” People then started making Salt Bae parody videos of themselves, using the #SaltBae hashtag, and the trend went viral.
Anheuser-Busch is known throughout the marketing industry for creating memorable Super Bowl advertisements, from puppies and Clydesdale horses, to this year’s ad regarding immigration in the United States. The Budweiser/ Bud Light company ran a digital advertisement that was one of the most-shared advertisements online and had the most online views of any Super Bowl ad, thus far.
The Netflix series “Stranger Things” has been ranked the Most Popular Digital Original Series, according to Parrot Analytics. Following this success, Eggo has also been gaining recognition from products used in the show by the main character Eleven. Therefore, to promote the second season of Stranger Things, Netflix and Kellogg’s Eggo partnered to open with a short clip of the frozen waffles and the social team at Eggo moved quickly to Twitter to capitalize on the exposure. The tweet gained more than 9,200 retweets and 20,000 likes, a shocking spike from what the Kellogg company typically receives.
— Eggo® (@eggo) February 6, 2017