The MGM Grand Group and Marketing the Experience

Most people go to Vegas expecting to lose some money and hoping it lasts long enough to say they had a good time.  There are also some amazing shows there that you won’t really have an opportunity to see anywhere else.

But, unless you pay attention to the digital ads at the airport, on all the digital marquees in front of the casinos or on the trucks driving around you, may never realize that there is more to Vegas than casinos on The Strip or Fremont Street.  There are many fun and exciting activities to do outside of the casino floor, even outside of the casinos.  One can even get discounts for many of these attractions by looking around online or using the Las Vegas Pass.

Walking around Las Vegas you will see many people with their phones out taking videos and pictures and posting to their own social media sites.  This word of mouth advertising is perfect for the big casinos.  These casinos drive experiences.  And more than a gambling experience, but experiences for all ages and interests.  The way they get the word out is through re-posting what the consumers are posting as social media posts, pov videos, and images.

The MGM Hotel Group which owns all of the properties in this review have done a great job getting the word out on social media.  This has been a focus for them over the past four years with a strategy that was formed by Nick Mattera, who oversees all of Social Media Marketing for the MGM group.

To learn more about Mattera’s strategy, check out this link: Social Media and the MGM Resorts

“The best thing we can do is try to understand what the consumer wants. Whether you come to Las Vegas or not, if we can serve you an ad or content that makes sense to you, that’s a good experience. Creating the positive experience is important for us.” – Nick Mattera

One of the things that the MGM Resorts have understood is that everyone doesn’t want to be in the casino all the time.  They have been able to create and sell experiences that gambler and thrill seeker alike will enjoy.  Here are the top 5 that we found:

1. The Big Apple Coaster, New York New York

The roller coaster at the New York New York is pretty amazing, and they will let you ride a repeat time for half price as soon as you’re done. It is fast, with twists and turns and loop the loops.  This roller coaster is great during the day to look out on the city of Las Vegas as well as the desert surroundings.  It is even better at night.  The twists and turns are more exciting and the lights of the strip are quite a sight.  Now they have even added a Virtual Reality experience to the ride giving you a chance to shoot aliens who have escaped from a nearby research facility as they fly over the Strip.

(This one is pretty loud, maybe turn your volume down)

2. VR Gaming, MGM Grand

If you don’t want to walk through the casino to get to the KidZone area for video games, head on over to the MGM Grand on the ground floor (street level).  Walk right in and you’ll run into their VR Gaming area.  There you will find the LEVEL UP gaming lounge where you can spend some quality time gaming and imbibing while waiting for your turn.  You will want to wait for your spot.  Please try this out.  For $50, you will get 30 minutes of VR play time with a group of up to 8 players.

There are four different scenarios you can go through and I am sure they are all just as fun:

  • “Zombie Survival – The team is trapped in a zombie apocalypse, with the undead lurking around every corner ready to attack. Armed with a comprehensive arsenal of weapons, survivors must band together to take down wave after wave of zombies and rebuild safety barriers before extraction by the rescue team.
  • Singularity – Something has gone wrong in a secretive military research space station. While investigating the mystery, teams must battle rogue robots and killer drones through narrow corridors and the zero-gravity environment of space.
  • Engineerium – This puzzle adventure is set in a fantastical world with flying whales, giant parrots and colorful creatures. Players of all ages are challenged to solve physics-based problems as a team to advance along floating platforms high above the exotic planet below.
  • Outbreak Origins – A deadly virus is wreaking havoc on the human population, creating hordes of zombies that are taking over the cities. Your squad needs to do something quick! The dead are walking and a sinister new order is rising from the ashes. Rescue and Attack helicopters buzz overhead, guns ablaze. Amongst all the chaos is a shadow group that seems to be at the root of the outbreak. Who are they? Arm yourself with a variety of weapons; assault rifles, shotguns, sniper rifles and take advantage of more powerful weapons on your mission to find a cure. Prepare yourself for epic battles…”

(Video of Zero Latency experience in Singapore, which is the same as the MGM experience)

In each game you will get about 15 minutes of instruction on how to use the VR system and get used to the environment with the goggles and headphones on.  Then you walk into a large empty room.  30 minutes of walking around the space, killing zombies, and jeering your friends for having to re-spawn goes quickly.  Knowing it is an empty room is no help as the experience really messes with your head.  You will still hug walls as you walk “up” ramps on the side of a building or jump over a “gap” as you are getting onto a helicopter.  This is an amazing experience and I recommend it for anyone who enjoys gaming and wants to get away while in Vegas.

3. Shark Reef Aquarium, Mandalay Bay

Also on the South end of The Strip is the shark reef aquarium at the Mandalay Bay.  This is also an amazing experience.  You can interact with the animals in a couple of different ways.  There are feeding experiences with stingrays, sea turtles, and sharks as well as an amazing dive with the sharks.

Diving with sharks can get a little spendy.  But, Come On!  How many people can say that they were in the water with sharks on purpose?!  This is a 3-4 hour experience where you get to spend time with the largest concentration of more than 30 different kinds of sharks.  Plus you get up to 4 of your friends who are too scared to climb into the tank free admission to watch you be a fool around a bunch of blood thirsty sharks.

4. Adventuredome, Circus Circus

Moving onto the north end of The Strip there are two key casinos to hit up for some action.  The first is Circus Circus.  While this hotel and casino is more well known as the place you stay with kids in tow, it also has one or two pretty exciting rides for the adult crowd.

Image result for AdventuredomeOne of these is the Canyon Blaster roller coaster.  On this ride you will get up to 55 mph on the worlds only indoor roller coaster with a double loop and double corkscrew.  This ride takes you through the Adventuredome past all the rest of the people on the Midway.  It is quite an experience!

5.  Thrill Rides, Stratosphere

Finally, there is the Stratosphere.  Here you get to experience Las Vegas’s highest amusement park.  There are 3 rides and one not to be missed experience at the Stratosphere.

Photo of Big Shot, Insanity and X-Scream thrill rides

The first is the Big Shot where you get blasted 160 ft. straight up into the air above the tallest casino in Vegas.  If that isn’t a thrill enough for you, you can try out Insanity.  On this ride, you sit in a chair that is attached to an arm that rotates out over the strip, 900 ft over the strip.  Then it starts to rotate and the chairs swing out, and up, until you are looking straight down, 900 ft, to the little ants of people walking below you.  Don’t worry.  I only saw this break down once, or twice while I lived there.  I’m sure all those kinks have been worked out.  Finally, there is the X-Scream.  This is another short thrill, but you will catapult headfirst 27 ft over the edge of the tower and dangle weightlessly for a bit before being snapped back for another go.

The last, but definitely not least thing to do at the Stratosphere is the SkyJump Las Vegas.  Here you bungee jump off of the top of the Stratosphere and free fall a very long way before you are lowered to the landing pad on street level.

You can book either day or night activities for any of these activities giving a very different outdoor Las Vegas experience.

For more interesting or offbeat content, check out all our fun links:

Is VR becoming hot?

10 Things Every Modern Woman Needs

Women in this day and age are strong, powerful and confident. We can master  drone flying skills, own the latest gadget, and be the best driver on the street. At the same time, we can still dress up in the little black dress, watch our favorite movies and listen to our favorite songs. Who says we can’t have it all? These 10 things below will help you become that independent, happy and self motivated woman.

1. A Selfie Drone-
Every self-loving woman should own a selfie drone. Imagine you come upon a beautiful wild flowers field and you want to capture this scenery with you in it. How will you go about it without asking for help?  With a selfie drone, you can let it take off in the air capturing beautiful image of you and the wildflowers. You can record and take photos or videos without assistance of your significant others or strangers. You can find a drone with capability to live stream your video straight to your social media. What I have shown here is my DJI Mavic Pro. The drone is super easy to use. Do you know what the best part is? It folds and fits within a standard 8X11 paper. That means it can easily fit into medium sized purses or standard sized backpacks.

www.dji.com

2. Self Defense Skills-
Every woman needs to have the skills to protect themselves against physical or emotional abuse. You never know when you will need it. You can find free classes offered at your community or rec centers. Some places charge a fee as donation to women shelters to help women or men of domestic abuse.

Image from Femina

3. Defensive Driving Techniques-
All that talk about woman are bad drivers? Let shatter that stereotype! There are many driving classes that can help you become better drivers. Other than breaking the stereotypes, you just want to be safer on the road for your family and loved ones.

Image from Tapoos

4. A job (even if it’s volunteering)-
A job, whether its a paid or volunteer position, can be fun. Other than money, a job can help fulfill your physiological needs such as: power, status and/or relatedness. Studies reflect people with more friends live longer and healthier.

Image from Globaltake

5. A hobby (other than your job)-
Doing something you love will keep your mind off the challenging or mundane tasks. This hobby can be taking photo with your selfie drone. Otherwise, it can be a tennis game or a long distance run.

Image from survley.com

6. A nice purse-
Yes, a “nice” purse. “Nice” is relative. Price doesn’t matter. If you can afford it, buy it. Why not? The color can be neutral or as bright as you want it to be.

Image from yasmina.com

7. A black dress-
Every woman needs a black dress that makes you feel beautiful and empowered. This can be a formal dress or just a dress you want to wear causally. It can be loose or form-fitting as long as it fits your personality and style.

Image from davidsbridal.com

8. A list of favorite songs-
This list can have different genres. You need a list of songs that can pump you up for a workout, ease you into your morning routines or set the moods for your quiet evenings.

Image from KGOU

9. A list of favorite movies-
These are movies that you can watch over and over again. Movies that can bring you back to the moment of happiness you experienced or bring you hope into the future.

Image from List Challenges

10. A handmade recipe collections from friends and family-
This recipe book is not the same one you purchase from a bookstore. The book should consist of your favorite dishes collected from friends and family. You have taste-tested them and loved them. If you don’t already have this book, create one now!!!

Image from Heirloomed

Now you have the 10 things every modern woman needs. Maybe you live happier and healthier lives. Share your aerial photos of your life with us!

Follow us on twitter: @TeamVision2019

Check out our other posts:
1. Are you making these marking mistakes?
http://bit.ly/2zGyJ0C
2. Preparation for Zombie Apocalypse
http://bit.ly/2zL0TYr
3. Does Google know your last purchase?
http://bit.ly/2zNemir

Are you making any of these marketing mistakes?

1. Failure to Create a Strategy with Measurable Goals

 

 

 

 

 

 

In digital marketing, a well-defined strategy is not only the key to establishing a strong direction, but it is also the impetus for aligning valuable content with a target audience. If a digital marketing strategy is missing, both the customers and employees of the organization will not understand the intent of the digital marketing message. Thus, the purpose and value would be lost. Therefore, it is imperative that an organization creates and refines their digital marketing strategies and goals to help them reach their target audience, measure their results, achieve organizational growth and remain competitive in the market.

2. Targeting the Wrong Audience

 

 

 

 

 

 

 

 

 

When starting a new company one of the most important things that are going to determine whether you make it or not is how you will market your product to the consumer, and who you target.  If you target the wrong consumer segment, it could destroy your company because consumers will not be attracted to your product.  If you target the right consumer, your company could be the next Coca-Cola or Disney.

3. Not Having a User Friendly Website

 

 

 

 

Did you know that having a website that an unfriendly website design will not only reduce traffic to the website, but it also results in a negative perception of the brand? It is true. So, what does it mean to create a “user-friendly” website? For a website to be user-friendly, it must have a minimum of the following 3 key features:
    1. Speed: Customers expect web pages to load in 3 seconds or less. If the response rate is slower than 3 seconds, the customer may click away from the site.
    2. Design: The design of the website must be intuitive and easy navigated by someone who is new to the site.
    3. Mobile Compatibility: The website must be compatible with mobile devices.

4. Marketing Across Too Many Social Platforms

 

 

 

 

 

 

Specific targeted marketing audiences likely don’t spend time on every social platform.  Allocating your resources to the right platform is therefore critical to ensuring your marketing efforts aren’t spread too thin.  Start by studying and understanding which social platforms are primarily used by your audience and target the message to the three of four platforms that most closely align with the audience.  Keep it narrow and focused for optimal results.

5. Ignoring Negative Feedback

Business on social media helps connect business directly with customers. A business can expect positive or negative comments. All positive and negative feedback is visible to the public.  Avoid the temptation  to delete or ignore the comments.  Business should address the negative feedback as quickly as possible. Customers will follow the company’s response and judge how quickly  and effectively they respond. Customers will search for feedback prior to purchase. Social ratings are available in Google review. A company can turn a complaint into a positive experience.

6. Not Leveraging Your Data

 

 

Effective marketing campaign managers measure performance through data, research, analysis and other performance tools.  Social media marketing requires a similar attention to the data to drive improved results.  Social marketers can improve their performance by leveraging Google Analytics or the tools provided by the social media platform.  Leverage the data to drive improved results.

The Social Media Bunnies Evolution


Lessons Learned

The Social Media Bunnies took on this Social Media Marketing challenge by finding topics that interested us and collaborating to write fun blog posts. The first strength we recognized in our team was the comfortability with different social media platforms. Pooling our networks and social media accounts, we decided to market on Reddit, Tumblr, Facebook, and Twitter as our main channels. In addition, we decided to write articles with specific mediums in mind so that our article would both get views and follow the social norms of the platforms. Throughout this project we learned lessons that will help us moving forward in our careers. Stay tuned while we discuss three factors that had the biggest impact on our blog posts.


1. What is the value of a six second duration session of a Reddit User?

The Social Media Bunnies undertook our competition for viewers (sessions), click-through (bounce-rate), and length of time on the site (session duration). When writing articles, we considered the medium when deciding on a topic for the week. While considering the channel for certain topics, we did not originally consider the effect of these channels on the metrics we were measuring.

Reddit and Tumblr campaigns caused the number of sessions to skyrocket in a short amount of time, with the page duration inversely plummeting toward zero.

Earlier Sharings of Reddit & Tumblr Fame – Analytics

The 2,121 viewers during this time period solidified the Social Media Bunnies’ place as #1 for the number of sessions. In the past weeks, we have focused on sharing through Facebook, Twitter, and LinkedIn as our channels of choice. The effect on page duration and bounce rates is staggering.

Past Week of Facebook, Twitter and LinkedIn Sharing – Analytics

When comparing these strategies, another question comes to mind. In the ever changing world of social media and content marketing, what is the value of a six second session from a Reddit user? Did the content soak into the viewer’s brain during those six seconds, enough to make a lasting or at least subconscious impression? The overarching question of numbers vs. substance comes to mind. In our case, the numbers won while the duration lagged behind.


2. Social Norms and Mediums of Choice

It is crucial to understand the micro-cultures on each of the websites that you choose to engage in,  tone and ideas can make or break your article. Posting and engaging in the domains you are most familiar with is strongly advised  It also helps to use the resources you have at your disposal, such as knowing your neighbor is a strong influencer on Twitter. Catering your content to your strengths can get you a running head start to achieving your goals.

Social Media Bunnies wrote a Pokémon article because one member had a large network for Pokémon on Tumblr. However, because we wrote the article with a negative spin Reddit reacted badly. Reddit didn’t like how we talked about Pokémon Go needing to be revived because they were still very much active in the game. If we had written the article or at least titled it with a more positive spin, Reddit may have reacted more positively. However on Tumblr it did very well and due in part to having an engaging and original photo that was enticing to click.

We made a crucial mistake with “Apple Goes to the Dark Side”. We were able to keep the article on the first page of the Apple subreddit and getting a landslide of viewers, we violated one of the subreddit rules that forbids users from posting their own content. We would have gotten away with it but we reacted to comments in an attempt to increase engagement and the subreddit realized that we had posted our own content. As a result, the article was taken down and our largest sources of (potentially viral) views was cut off. In addition, one of the Bunnies was banned from Reddit.

Social Media channels are designed for connection. But the connections have norms of engagement, and the network is not forgiving if you violate their rules


3. Dropping the Ball on Bounce Rates

Bounce rate is the percentage of users who land on your website and decide to leave without going to a second page. A higher bounce rate, such as our bounce rate of 95%, indicates that we were not successful in convincing users to stay on our page to digest our material. Our team could/should have counteracted this by incorporating more links and/or multiple pages into our material. This would have been the best strategy to keep users on our pages, however we failed to incorporate this piece of advice. Any bounce rate above 80% is considered very poor by Google Analytics standards and even 70-80% is not is not ideal. One of our biggest problems in this regard is that we boosted our posts on sites such as Reddit and Tumblr, which are not known for creating low bounce rates.

The lowest bounce rate we achieved, was 40% from an email campaign from our United Airlines article. This is only based off of five sessions which suggests that linking our material to the most intended audience, was the most effective way to bring down bounce rates.

Recently, one of our Bunnies did go through and added relevant outside links to such articles as “Apple Goes To The Dark Side”. While we are still waiting to see the result of this effort, we are confident that it will bring down the bounce rate over time and encourage search engine optimization.

Analytics by Landing Page

 


The End Result

Analytics Overview by Campaign

Throughout this experience the Social Media Bunnies succeeded in our goal of garnering the largest number of views but fell short in the duration and bounce rate categories. Our primary mediums of Reddit and Tumblr were conducive to this sort of outcome. Connecting our content to trending topics in the social media sphere, such as Star Wars, Apple, Pokémon, and United Airlines, enhanced the effect of our chosen channels. The flashy name on the content can get clicks, but to be able to appeal to all the various segments within this interest group is a task for only the most herculean marketers.


Social Media Bunnies Out.


Review our previous works:
  1. The Top Five Corporate Social Media Cage Matches
  2. Apple Goes to the “Dark Side”
  3. Can Pokémon Go Be Revived?
  4. The 5 Secrets to Social Media Marketing
  5. Social Media #struggle: United Airlines
    1. United Take Your Turn
    2. United & THE INCIDENT
    3. United’s Response & The Backlash
    4. What Comes Next for United?
  6. The Social Media Bunnies Evolution: Lessons Learned

CAN POKÉMON GO BE REVIVED?

CAN POKÉMON GO USE A REVIVE?
HAS POKÉMON GO MANIA FAINTED??

Upon release Pokémon GO was one of the most successful apps ever, with immediate viral public appeal. It was so popular, in fact, that it crashed Niantic’s servers due to the popularity. One can speculate that Niantic underestimated the popularity of the product. Pokémon GO was constantly in the news and the public eye during July, August and September. Much like the late 90’s, Pokémania was in full effect, and just like in the 90s, Pokémon Go’s popularity has subsided. In our opinion, Niantic lacked a long term business strategy when launching this product. With the recent release of Gen 2, what can Niantic do to regain some of that “spark” from the summer of 2016?

Here are some ideas that could revive the franchise:

  • Boost marketing efforts during spring
  • Capitalize on social media apps
  • Trading with friends
  • Encourage outside social interactivity
  • Capitalize on the nostalgia factor

Boost marketing efforts during Spring 2017: The weather will be nice enough for people to walk outside and be active again, give them something they can do outside! There is no better way to regain an audience than reminding people of your product as they come out of their winter hibernation. We suggest marketing on social media platforms like Facebook, Tumblr and Instagram. Their next best marketing move will be finally releasing the long-awaited Legendary Pokemon to kick-off another chapter for the game series. 

Ellen managed to persuade a Bulbasaur to stick around for a photo-op.

Capitalize on social media apps: Pokémon Go should first decide which channels best suit its needs and then put processes in place to make sure that these channels are feeding customers through the funnel of decision making for purchases and providing the full-frontal user experience. Partnering up with Snapchat, much like bitmoji, can help Pokémon GO stay relevant and “in” within the eyes of the target demographic: millennials.

Trading with friends: Part of what made Pokémon so popular in the 90’s was the ability to become social with other people by simply trading IRL. Having a trading mechanic (which so many people have been asking for) that limits trading Pokémon to people within 4 feet of you will help users attain Pokémon they don’t have in their home biome.

Encourage outside social interactivity: Setting Pokémon lures should be an incentive for Pokémon GO players to gather. The lure setter should earn extra XP for everyone catching Pokémon in their lure, which means more $$ for Niantic. Since their revenue comes from their limited PokéCoin sales and by selling user information, seems as though they’re about due for a steady cash flow.

  1. Capitalize on the nostalgia factor: Nostalgia is a MAJOR
    Remember the good ol’ days…

    factor in games and platforms that have been around for multiple generations. Just look at the Super Mario Run app. These 2nd Gen Pokémon create less feelings of nostalgia and home for long-time Pokémon community members. Pokémon Go needs to unleash the power that’s already inside. New Pokémon Go fans are not as familiar with the newer generations. We recommend having small story lines that introduce the new generation of Pokémon. Sticking with the first 151 Pokémon is not a sustainable strategy and moving forward they need to work harder to integrate newer generations.


  2. Historically speaking, the Pokémon franchise can attribute its popularity to the social interactions it facilitated, whether that be meeting another Pikachu lover or trading someone for the their best Pokémon card. In the early 2000s once the original Pokémon fever had died down the franchise was able to stay relevant within their niche market, with the constant release of new Pokémon generations. Even though the Pokémon franchise was not as prominent in popular media’s eyes the Pokémon Company has survived more than 20 years with each Pokémon game outselling its competition.  We believe Pokémon Go can be revived.

Facebook vs Linkedin, Who Will Do it Better?

Original Article: You Might Find Your Next Employee (or Job) on Facebook

Facebook is making its creepily comprehensive knowledge of its users available to employers looking to hire help.

Original Contributor: Lesya Liu

Businesses in the U.S. and Canada will now be able to post job openings and review applications on Facebook. Users who are considered to be a good fit by Facebook will see the job listing in their newsfeed. Apparently, Facebook is trying to compete with Linkedin in the job search market using their huge daily user base, but here comes the question; Is Facebook really capable of doing that?

“You might lose a chance at a job before you even get your chance”
Given the nature of the personal interactions between Facebook users and their posting behaviors, the article argues that applicants would lose their chances in jobs at the early stages because of their posts, interests, and images on their profiles, but this could be a double-edged sword because the firms can match applicants with their organizational culture based on their posting behavior. This would save both sides a lot of time and effort during the hiring process and give applicants another strength by showing who they really are!  
Image result for facebook new job post

“Facebook beats specialty networks in their games”
The article argues that Facebook is trying to beat LinkedIn as a professional platform, however, LinkedIn interaction’s dynamics are different than Facebook’s. LinkedIn targets professionals with high levels of education. On the other hand, Facebook depends on the personal relations between users that would lead to a bigger pool for part-time jobs and low-level opportunities.



“Put paying customers in the driving seat”
Although Facebook has 60 million business pages, only 4 million are actively advertising. The author, Lesya, argues that the new job search attempt is just a way for Facebook to increase its advertising revenue by attracting the small businesses. However, Facebook is trying to overcome the fact that its organic reach is almost gone. Therefore, Facebook is making use of the job listings by letting the businesses pay to promote their openings and drive more traffic to the platform.

Image result for Put paying customers in the driving seat

How to answer trolls when they’re just worried about their loved one.

There are unique challenges to marketing in health care. As a hospital, you aren’t selling a product, and many of your services are not based on traditional notions of demand. Social media marketing in health care is frequently focused on community education and outreach, which makes negative comments extra jarring. A comment about somebody’s son waiting in an emergency room for nine hours stands out starkly against a cheerful post of recommendations for managing your sodium intake this holiday season.

Ragan, a respected voice in health care PR, communications, and marketing gives some great basic tips for responding to negative comments here, but is that enough? Negative testimony speaks loudly against a service experience that many people already resent. Marketing professionals in health care have the opportunity to continue to educate—there’s a reason you may have to wait in the emergency room—as well as use the feedback to inform patient satisfaction initiatives. Indeed, some negative feedback must be addressed, to prevent a snowballing blow to community health. Visible negative comments can lead community members to delay care, or avoid trips to the hospital, which undermines the benefit of having locally available care options.