Social Media Discussion with Ms. Mojo Risin’

This week, I had the opportunity to speak with Ms. Mojo Risin’ (@mojowriting), founder of Mojo Writing, a full-service online marketing provider for Loudoun County and Northern Virginia businesses and organizations. On twitter, her bio  states, “Writer, single mom, feminist, social media strategist, copywriting & SEO’ing your world. Random lyrics. I eat brains. #amwriting #intj #yoga #FriesBeforeGuys.” For me, that was enough to earn an instant follow.

Our conversation covers her business and marketing approach, how she helps women business owners, and her advice to companies using social media. My questions are in bold.

Q: In a few words, describe what your business does.

 

My business provides online marketing solutions like blogging, articles, social media and strategy services.

 

Q: How did you get started in this field ? What is your background and how long have you been doing this work?

 

I learned layout and design in high school (yearbook, actually). I’ve always been pretty tech-savvy and was in several “right places” at the right time, so it was a pretty seamless transition into web and graphic design with the small businesses I worked for. Eventually, I worked at a start-up web design company and spent a lot of time learning HTML there and on my own.

 

Eventually, I decided that everything I was doing could be done on my own and I began freelancing web and graphic design. Once social media became a thing, I started building discussion forums (the web side and the administration side).

 

It all pretty much came together after that. The business side of things and how that connects directly to online marketing and those efforts.

 

In one way or another, I’ve been at this for 23 years.

 

Q: Compare the way you marketed your business at the beginning to how you do so now?

At the beginning, I had the normal freelancer mentality, I believe. It’s hard to start out and you pretty much are grateful for even an inquiry, much less an actual gig. However, the majority of my clients (then and now) have been women, who not only hesitate in business but also with computers and technology. So I’d like to think my early marketing was simply keeping lines of communication open with those clients and getting referrals as a result.

 

Honestly, I don’t do things much differently right now, just a better understanding of where to focus the energy and when to walk away from a campaign, client or project.

 

I have a new division, if you will, that I’m launching. Along with a fairly niche community project that I’m testing out. Those projects and the campaigns I run for clients require a pretty complicated strategy, but one that is soaked in social media. I refer to it as the old  “spokes on a wheel” concept and it holds true at all times, no matter the niche or the client. Online marketing is integrating those spokes into a seamless experience for both the client and the customer.

 

Q: I’ve known you through twitter, how important have social media accounts been to your business and promoting yourself  and your business?

 

I often tell people not to be like me on Twitter, at least not if they want to be taken seriously. I’m fortunate that what I do requires a certain level of risk-taking and showing I can be technical, swamped in pop culture, in the throes of #momlife, and still a very accessible person.

 

For what I do, social media is vital on all levels. You can’t sell social media without being social media.

 

Q: So you mentioned that you largely work with women, you still do to this day, why is that? Was that a natural targeting decision or something done more strategically ?

 

Most of my clients are women still. I think a lot of that came from helping friends  launch websites in the past or encouraging them to register as an LLC or just supporting their ideas. I feel there’s a natural affinity between women in business that is a lot like when we get together to cook a big meal or go sailing or whatever.  I’m drawn to that and I like to think I help bring that same vibe to the women I work with.

 

Q: What is one piece of social media marketing advice that you have for business owners?

 

If you wouldn’t trust your intern (child, nephew, pet goat, neighbor’s cousin’s ex-girlfriend, etc.) to drive your car, don’t trust them to run your social media. You and your business deserve better.

 

Sports and Social Media – A Conversation With Jeff Garcia

This week, Sophia had the opportunity to speak with Jeff Garcia (@JeffGSpursZone) of WOAI News 4 San Antonio, KABB Fox 29 San Antonio, and host of “Locked On Spurs.”
Sophia has known Jeff through Twitter for 5 years and has always admired his work. She discussed his approach to using social media to market his work and build his sports-media empire through digital relationship building. Sophia’s questions are in bold.


Q: Tell me a little about your background and how you came to do what you do today for work?

Many know me as a Spurs writer/media personality but I am actually an attorney. I practiced Immigration Law for years but moonlighted as a sports writer since 2004. I started off as a co-founder of Project Spurs and from there  my love of sports media/writing took off. From covering the Spurs as a credentialed member of the media, covering Team USA basketball, attending major NBA events such as the 2014 NBA Finals and multiple NBA Drafts to co-hosting a sports talk show on 1250 ESPN San Antonio all led me to where I am today. Now, I am the Spurs beat writer for two local news outlets in San Antonio (WOAI News 4 San Antonio and KABB Fox 29 San Antonio). And yes, I am still an attorney.

Q: How do you approach digital marketing of your content?

 

I approached it by what I like to call the new “word of mouth” approach – Twitter! Heavy use of Twitter. That platform was actually the first social media outlet I used to promote my content. From there, I developed Twitter relationships where people who enjoy reading my work would re-Tweet my work. Today, I have the back of the two local San Antonio media outlets who in turn promote my work on their official Twitter feeds as well as on their Facebook pages.
My approach also involves a balancing act where I will promote my work multiple times on Twitter but in different forms. For example, I will tweet my own work, then re-Tweet others who Tweet my work and space out my self-promotion by an hour. With tweets getting “buried” on people’s timeline, I feel one has to stay on top of it (see what I did there?) and tweet as much as one can to keep my articles fresh on people’s minds and eyes.
I believe with digital marketing being so fast and furious, so can people’s memories. Fans get swamped with so much digital marketing, I have to be unique, and mix it up.

Q: What is it about social media that makes sporting events so fun to talk about online as they are happening?.

 

That is the best isn’t it? I fall into the drama of it all. And that is what makes it fun. The passion, drama, angst, etc. from fans who give you their emotions in an instant. I can “feel” the excitement that it only enhances the fun of watching events. It also gives me a sense of the pulse of the fan that I can use in my articles.

Q: Is twitter the new sports bar?

 

Yes but at a whole other level. It is a 24-hour sports bar. A mega water cooler for people to gather around and talk sports. You meet new people with similar interests, viewpoints and build from there. It’s a sports bar that never closes. You can go in and out of it and catch up on what the talk is or sit back and watch the drama unfold.
Q: How can businesses capitalize, in an authentic way, on massive social media user-ship during sporting events?
Simple – play to the emotions of fans. If their team is winning and fans are ecstatic then a business can capitalize on that and, for example, have free social media codes for a discount for whatever they are selling. Another example is what the Spurs do at games. If the Spurs win at home, everyone in San Antonio gets free coffee at their business. Same can be done online.
Q: What is your most popular social media driven piece of work?
I noticed anything where a team’s rival opponent is giving them some juicy locker room material or if the team they are cheering for gets crushed on the scoreboard is when I have popular social media driven content. Anytime there is some sort of “emotion inducing” moment during the season gets fans going and it gets popular. Oh and odd-ball, random posts. For example, I can write a 1,000 worded piece on why the Spurs need to change their lineup. It will get views but if I find a video of Tony Parker dancing with a teddy bear in Portland while singing a Taylor Swift song, well that will explode on Twitter. My suggestion, do both.
Q: What advice do you have for newcomers to the online world of sports reporting?
Be consistent. Find out your strengths and run with it. If  you are good at writing from the hip, then do it but do it well. If you notice you get more views from Facebook and not Twitter, then focus your strengths there and eventually it will even out. Meaning eventually fans will ask “Why aren’t you on Twitter?” and vise versa. Then you can branch out.
Write a lot. I mean even if there is nothing going on with your team – find something. It makes you stand out. You got to satisfy a fan’s thirst for the love of their team. Quench it.
Do not give up. Keep on writing even if your work gets hardly noticed at first. I recall starting off with no one knowing who I was and couldn’t care less about my articles. But perseverance paid off for me. Do not be afraid to ask. Seriously. My first big “break” into the larger NBA writing world was in 2004 when I just asked the NBA if I can cover the Vegas Summer League. Days later I got a “yes” and from there I established myself.
If I can do it, so can you.

How to Select the Right Property (Part 2) – Delivering Returns on a Skyrocketing Real Estate Market

Always wanted to build a Real Estate empire?

Want to know how to get started?

This 3 part series will get you well on your way with real life examples and experiences using proven techniques for generating huge returns.

post 2

If you missed part 1 , get caught up here first to learn the basics.

Selecting the Right Property: By Type

“How do I select the right property?”

This is a one of the biggest questions I get from those seeking real estate advice. First, decide what type of income you want from this property: rental, long-term investment, short-term investment, or vacation rental income?

1) Rental Income

If its rental income, I would highly suggest seeking out multi-unit properties. Anything 4 units or less and you can still use a conventional loan and take advantage of conventional rates. Research rentals in the area, occupancy rates and learn how to be a landlord.

Property management companies are great but you will be paying 10% of your gross. Be sure to do your research on home warranty companies and landlord laws. There are also landlord associations that can help with legal advice, and reputable handy men.  

2) Long-term Investment (more than 2 years)

With long-terms investment the biggest factor is location, location, location. Find the most distressed house in the best neighborhood you can afford. This can prove to be huge payouts if you chose the right area and time your sale. A perfect area will never lose value, but choose carefully. For example, walkability is huge and will continue to be for the foreseeable future. Segmenting the market for a long term investment is also important, ensure you are aiming for the right clientele when making improvements, target the wrong customer and your home improvement investments could end up not delivering a return (which is key to any home improvement on a long term investment).  Plus, if it you’re the primary resident for 2 out of 5 years, you will pay 0 capital gains, a big bonus.

Long term capital gains can be as much as 25%, depending on your tax bracket and state. We also recently sold a property at the exact 2 year mark. It was a huge fixer upper and we built an additional guest house in the back. The house sold for nearly 50% higher than we purchased it for 2 years ago. We chose the perfect neighborhood, and put a ton of work into it, which included a renovated guest house and new bathroom.  

If your going for a fixer upper, the contract is key. If you live in the NW Portland/Gorge area, Pinnacle Concepts LLC is a great company to work with. They have done a lot of our remodel work, the owner Randy is one of the best guys you can hope to find.

Before and after dining room renovation:

 reno 1

Before and after kitchen guest house renovation:

reno 2

3. Short term investment (less than 1 year)

Again, location is key, but here you will be looking for something that is quick to fix up. No foundation, roof, electric, or plumbing work. Cosmetic updates, landscaping, and low dollar fix ups. Also, you have to consider short term capital gains, upwards of 39%! This is not a path I have headed down before, be careful with this option, it’s risky and most real estate is a long term investment unless you are doing this full time and are a contractor yourself.

4. Vacation Rental

This option is reserved for mainly vacation destinations and in great locations. You can often find distressed properties for this investment, but they will go fast and often paid for cash due to condition. Bedrooms are the one of the biggest income generators for these sorts of investments, the more people you can house, the more you can charge per night. This requires extensive managing on a weekly or even daily basis, a true part time job. Also, check with local laws as many states and or cities do not allow short term rentals (defined as less than 30 days).  You also have to figure in the cost of furniture, bedding and supplies, which can be significant depending on the size of the home.

According to the Financial Samurai at Personal Capital, you must decide on a realistic income from your rental property:

It’s all about income. As a real estate investor you must ascertain what is the realistic income the target property can generate on a sustainable basis every year. Once you have an income range then you can calculate a property’s gross rental yield and price to earnings to compare it with other properties on your acquisitions list.

 

We used social media marketing to advertise the vacation rental we invested in, check out this link for a full tour.

We purchased that property at an auction, fixed it up, rented it out as a vacation rental (for 4 years), and sold for a great profit.  We purchased the property off an auction website, Williams and Williams, a great place to find auctions. Check out this link to the vacation rental we purchased, and pictures of the original condition of the home when we purchased it.

reno 3

Exit strategy

Develop an exit strategy no matter what property you buy.

Put every property in your ROI calculator I mentioned in Part 1, and decide how long you want to keep it. Five years is a reasonable time frame for a long investment to properly forecast.  Examining the market and properly forecasting will bring in huge returns. I’ve been asked by others to invest in their real estate ventures with no clear exist strategy, I would not recommend it as this should be your biggest criteria when deciding how to invest.

Bottom Line

Find a property you feel confident in, and trust your gut! Don’t settle just because you want to get in the market, you will find the right property if your consistent and have an open mind. Keep your eye on the cash-in (exit strategy), we will be discussing that in Part 3: Cashing in on your Investment — next week!


Read more from the Digital Drinkers 

15 Stretches for Splits, and Tips for Sharing Your Practice | 5 Secrets to Flexibility Training, and Building a Following | Surviving a Beer Fest    |     Investing In A Home, Part 1   |   The Portland Trail Blazers Brand      |   Training For My First 1/2 Marathon  | 5 Things to Chant in Your Head While Running

 


References

Financial Samurai, October 6, 2014, https://blog.personalcapital.com/investing/what-you-need-to-know-before-buying-rental-property/ 

Of These Advertising Marketing Agencies, Which Industry Leaders Have Name Recognition?

Team Ruckus

This is a digital marketing experiment by Team Ruckus with Willamette University’s MBA for Professional Program.

Of these advertising marketing agencies, which names do you recognize?

Ogilvy & Mather, Wieden+Kennedy, 72andSunny, IDEO, iProspect, Razorfish, Ruckus, Edelman, Interbrand, Wunderman

Copy and paste the survey link to choose.

https://www.surveymonkey.com/r/YB3H3X9

 

 

 

 

 

Yelp and Zynga: Big Business capitalizing on our desire to connect to our communities

The best way to reach customers in today’s digital world is through social media. How, though? One commonly believed differentiator is whether the company helps people connect or now.

Connecting people

Does simply connecting people really help the success of a company though? If the company’s revenue stream is generated simply through advertising, then yes. The more people you connect, the more advertising you can pump through. If you are selling a product or service though, it is more complicated than that. Let’s compare a couple companies: Yelp and Zynga.

yelpzynga

Since 2004, Yelp has grown leaps and bounds. Yelp was founded to help people find local businesses. In 2016, Yelp had a monthly average of 21 million visitors through the Yelp App, and 69 million visitors through the mobile web. Yelp is a stand-alone app that provides this connection between people and businesses while selling ads to local businesses. So they make money off of advertisements, but the core of their business practice is around connecting people.

Zynga creates social media games. Their mission is to connect the world through games. Zynga primarily makes its revenue through selling virtual goods in-game. Current worth of Zynga is estimated at around $500 million, putting its worth at less than that of its office building in San Francisco. Yelp on the other hand is worth $3.5 billion. Both companies operate in industries where there is a fair amount of competition. So what is the difference?

confused

 

Maybe it’s not as simple as helping people connect. Both of these businesses do that, just in different ways. Maybe it’s how they connect people that is important. Zynga connected people already using social media platforms, just with a different service. Zynga now has its own platform, yet still can’t seem to realize the revenue stream that they once had. What gives? Why can’t Zynga recover? Maybe it is the customer service aspect? Yelp on the other hand connects people to a service, through their own app. Yelp also seems to have great customer service. Maybe the key is connecting people to strangers. Only time will tell…

 

 

FLASH! PETA SHUTS DOWN POKEMON GO EVENTS IN PORTLAND, OREGON!

Pokemon Go BallThe controversial organization, PETA (Protection for Equivalent Theoretical Animals), has managed to rally citizen support to protest and block several Pokémon Go events scheduled in Portland, Oregon, on the basis that monsters qualify as “theoretical animals” and that Seekers, in pursuit of points, status and otherwise basic irrational and illogical storytelling opportunities, will resort to irrational, illogical and virtual fantasy activities as they prey on innocent virtual creatures unable to defend themselves.

LET OUR POKEMON GO GO!   jail pokemon

Signs of Pokémon Go monsters contained in squalid cages and fed items with virtually no substance are popping up everywhere. Worse, in a demonstration of how low seekers will fall, “monster-fights” reminiscent of the dog fights that got old basketball players almost arrested have been seen in the back alleys of one of America’s greatest cities.  The conditions are perceived as horrible, with poor monsters gripping bars and crying out for their families.  In a worst-case situation, a baby monster was separated from its mother before it could flee its hunters.

pokemon#2Other groups attempting to capitalize on the event have even started a “slave labor” camp for captured monsters, selling them on Craig’s List for virtual bucks.  Enslaved monsters are expected to ensure harsh working conditions while captors and seekers seduced into this unsavory world go out in pursuit of even more monsters.  It’s an awful situation as wild and carefree monsters are struck down in the middle of their natural habitat, with little time to defend themselves from the “slaying ball” that is used to swipe them away.  As one concerned citizen reported, Pokémon Go monsters are even starting to show up in  historically human red light districts.  Poor PokemonRepublicans across the country are in an uproar as questions of equality for animals and citizens’ concern for these imaginary creatures takes priority over what they have long considered to be a more important agenda while Democrats are looking to expand universal health care programs to include Pokemom Go Monster Dads, Moms and kids alike.

GETTING EVEN

As the Pokémon Go phenomenon has exponentially accelerated in the last few days, pokemon fieldreports of Seekers getting creamed is also increasing, to include (most recently) a group in Salem, Oregon that found themselves standing in the middle of Liberty Street in the front of the firehouse, trying to climb up the fireman’s pole in search of an evasive and illusive creature.  Seems that Seekers may not be using a lot “upstairs” as they look for PokeStops and through Lures out to grab yet another poor, defenseless monster.  But, the monsters are starting to get creative and gang up on Seekers.

In yet another unreported incident, four ridiculously cute monsters threw their own “lure” out to catch a few unsuspecting Seekers.  Using the guise of a broken paw, one monster lay await in a green circle as the Seekers approached.  Just as the swipe of the ball was about to happen, three other monsters ran out and jumped on top of the Seekers, scaring the bejeezus out of them, causing them to lose their phone and of course, their corresponding identity. (Anyone looking for a Samsung XII should call the local authorities).   It’s only a matter of time before massive uprisings between man and beast lead us all to lock ourselves in our shelters and wait to see who wins.

RELEASE OUR POKEMON GO!

PETA, founded by M.N Sterious, an 84 year old member of the Portland community, is dedicated to the protection of virtual reality of any form.  M.N. Sterious planned and coordinated the Portland Pokémon Go blockade using age-old wisdom combined with helpful hints from Google search engine.  Demands for a release of all caged Pokémon Go monsters must be met before the blockades are removed.   As in all things fantastical, the PETA group has staged a virtual hunger strike with hopes to gain attention of those who are oblivious to this ridiculous condition.   It certainly grasped this author’s attention!

For more information on PETA, look no further.  You won’t find anything anyway.  Meanwhile, stay OFF THE STREETS, OUT OF TREES, AWAY FROM FIREHOUSES…oh yeah – all that advice assumes people are using their heads when playing this game.  That’s where we went wrong!

Good Marketing Blogging: Kissmetrics

Kissmetrics is an online marketing firm that helps firms optimize, track, and analyze their digital marketing campaigns. They also run a helpful, insightful, and popular blog covering digital marketing topics. In learning about successful digital marketing the Kissmetrics blog has been a treasure-trove of information.

I’m going to analyze one blog post that stuck out to me: How Brands Can Take Advantage of Snapchat (infographic).

The post is written by Zach Bulygo (@zachcb1), the blog manager for Kissmetrics. This blog post is a very good example of a basic informational post. Writing about the basics of a topic can be difficult, especially for someone who knows a lot about how it works. Zach combines helpful text with an excellent infographic.

The Text:

Zach starts off by defining the audience that snapchat advertising is useful for: young adults 18-24. He also lays out some basic statistics about why Snapchat is a viable digital marketing medium, and should be part of any social media portfolio. Zach also sums up an important point to end the text:

quotescover-JPG-77

 

The Infographic: 

The infographic steals the show. As a visual learner, it was pleasing, helpful, and entertaining. The infographic relays demographic information already discussed in the text, and adds more data. It gives examples of successful implementations of Snapchat from major companies such as Acura and Taco Bell. Thirdly, it gives the readers some examples of Snapchat uses: Contests, New Product Sneak Peaks, and targeted videos, among more. Finally, it sums it up with the best practices a company should undertake when starting a brand communication on Snapchat.

Critique:

My one critique of the blog post is that the infographic felt buried. It was at the bottom of the post and I had to scroll down to find it. The infographic is visually appealing and interesting. As a frequent blog reader, it is possible that I could have missed it, because the extra step of scrolling through the post is one I often don’t take. Luckily this time I did however, because I was impressed with the visual representation of the blog.

More Marketing Insights from TEAM MONEY:

Steph Curry and Kevin Durant Can Play of the Same Team and Still Sell Sneakers

5 Secrets to Flexibility Training, and Building a Following

For me, flexibility has never come easily. Two years ago I could barely touch my toes or press up into a backbend (wheel pose) without help.

Today, I can sit comfortably in a split, while enjoying my morning coffee.

Screen Shot 2016-07-13 at 11.44.35 AM

Jokes aside, when I decided to commit to flexibility training, I learned some big lessons. These lessons were not only about flexibility but about building a following on social media.

1) Take progress photos. And share them.

When I started working on flexibility, I took a contortion class where my instructor made us take progress photos. Sharing these photos (while uncomfortable at times) on Instagram kept me accountable.

I stumbled into a subculture dedicated to flexibility through sharing progress photos. “Today you’ll find a flourishing crowdculture around almost any topic” because subcultures are amplified in the age of social media (Holt, 2016). This community became my primary source of motivation. I received comments of encouragement from people I would never meet in person – my digital family.

Two years later, and I’m still sharing progress photos.

Screen Shot 2016-07-13 at 4.25.24 PM

2) It takes 30-days to form a habit.

I HATED stretching. All of my fitness instructors told me if I really wanted flexibility training to become a habit, I would have to do it for thirty days. To jumpstart my flexibility training I took on a 30-Day Split Challenge. My challenge was simple: do 20-40 minutes of active stretches for my splits every day for thirty days. Sounds easy, right? It wasn’t at first.

I shared weekly progress with hashtags like #30daysplitchallenge to tap into a community of people who were working towards similar goals. The positive affirmation I received from these posts really kept me motivated to keep going. I ended up extending the challenge to do a second month. Stretching had become a habit.

And on Day 65, I got my first split.

Screen Shot 2016-07-13 at 11.51.15 AM

Before I knew it, I had also gained almost 4 followers for every 1 person I followed. Why does this ratio matter? Because it showed me that being authentic in my content was the reason people followed me, not to get another follower in return.

People love an underdog.

Screen Shot 2016-07-13 at 11.20.36 AM

3) Flexibility is mental.

So, what is really happening when you’re stretching? The truth is this: you’re training your mind, “Exercises such as reaching for your toes train the nervous system to tolerate a greater degree of muscle extension without firing off pain signals.” (Ghose, 2014) Sounds silly – but you can’t deny science.

Each time I stretched, I knew I was training my mind to go a little bit further. If someone had told me, “one day you’ll put your head between your feet,” – I would’ve laughed.

Looks like the joke is on me.

Screen Shot 2016-07-13 at 10.32.24 AM

4) Gains come at the most unexpected times, don’t give up.

You never know when gains will occur. There will be weeks (and even months) where you don’t feel like you’re making any progress. That’s normal!

For me, when I am injured (ironically) is when I have the biggest gains in flexibility. Weird, right? Earlier in 2016, I hurt my left wrist and had to rest it for 3 months. During that time, I had my first center split roll-through and stood up from a back bend with one hand.

The video doesn’t lie – note the wrist brace.

5) Stay hydrated.

Muscle flexibility is highly dependent on your hydration. “If you’re looking for a quick fix for just about anything that ails you, water is it. And that goes for flexibility as well.”  (Kita, 2009).

Drink water, osmosis is not the way. Trust me.

 

Parting thoughts…

Don’t be afraid to show weakness, failure, progress and success on social media. Authenticity is the key to finding and building your community.

Happy bending!

Melissa Barker


References

  1. Holt, Douglas. “Branding in the Age of Social Media.” Harvard Business Review Mar. 2016: n. pag. Print.
  2. Ghose, Tia (2014, November 13). Does Stretching Increase Flexibility?. Retrieved July 8, 2016, from: http://www.livescience.com/48744-how-does-stretching-work.html
  3. Kita, Joe. (2009, April 14). Drink Water, Boost Flexibility. Retrieved July 8, 2016, from http://www.coreperformance.com/daily/one-small-change/drink-water-boost-flexibility.html

 

Socially Sorted: Hints, tips and techniques to help WIN this DMC

And we’re off!  The 2016 Willamette MBA Pro DMC (Digital Marketing Challenge) is underway with fierce competition that spans the valley and teams dedicated to becoming #1.  But, how will they do this? Read on to find out, especially if you are interested in having your post solicit others to do your work for you (after all, aren’t we earning MBAs to figure out how to optimize resources?).

Capture blog 3

Donna Moritz gives MBA Candidates a plethora of suggestions and strategies that are worth a try.  @SociallySorted, who herself has 33.2K (yes, read that THOUSAND!) Followers and 48.2K (DITTO!) Tweets, offers seven real-world and timely (in light of our Marketing Class Professor’s content) techniques for driving your market strategy directly into the line of your customer or potential reader’s eyes.

If you are a visual person (which a lot of us are), consider theCapture blog2 first tip to pin tweets to Twitter profiles.  Imagine getting twice the amount of eyes on your words with a few quick steps! Building on this strategy, a second tip is to create and post some amazingly interesting image that people just can’t resist.  Images that capture the imagination, take us to our Avatar or Pokemon Go sites are sure to encourage repeat tweets and pins.  As with other sections of this blog, @SociallySorted provides options on accomplishing this (check it out!).  One really cool aspect of these options is the brief discussion of tools that can help make pinning and tweeting even easier (Shutterstock Editor or Relay, as examples). Donna’s fifth suggestion (GOTCHA! yes, this is written out of order) expounds on optimizing images or blogs for links or posts to Facebook, again with a few options. Option 6 provides similar advice for Instagram.  Apokemon cagen interesting experience was we were writing this blog:  in an attempt to make this blog relevant and timely, thought we would inject images of the latest Pokemon Go craze to support our attempts at satire.  So, astutely, we entered “Pokemon Cages” in the search line on Google, which gave us animated images of Pokemon with Nicholas Cage’s face on them.  So, if using any of these image-based recommendations, use caution.

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MBA Candidates world around should take heed of Donna’s third tip: post your blog to your business page! In our class last night, one of our team members is a Willamette U employee and she encouraged us to use our Willamette U MBA page!  What an awesome idea that confirms Donna’s recommendation! (Have you done this yet?)  Of course, from here, it’s easy to leap to LinkedIn, Facebook and other popular sites.

For all the YouTube crazies out there, @SociallySorted includes recommendations for a short video or Facebook Live (and all this time I thought those folks were fictional!).  Too cool for those of us who still remember Super 8! (Okay, how many of you reading this know – or remember – Super 8?)  And last but not least, Suggestion Seven explain
s how to set up Twitter Cards, complete with examples of the process to help even the most luddite of us perform this task.

Donna’s siCapture pic 7te is easy and quick to read, contains a zillion (yes, I counted them – an even, round ZILLION) links and helpful step-by-step details for improving your chances of winning this competition.   Digging in, she encourages folks to use and share site content, which just made us appreciate this content further. So much for the Endowment Effect.

For those of you who are simply admiring all the chaos the competitive classes in this competition have created, one of the coolest things about Donna’s 7 Ways to Effortlessly Drive More Blog Readers with Visuals site is how encouraging it is: these tips lead you to believe even YOU can do this!

We were sure fooled into believing it!

So, have fun, check out the links, let us know your thoughts and read on for the next adventures in the 2016 WUDMC!

How to answer trolls when they’re just worried about their loved one.

There are unique challenges to marketing in health care. As a hospital, you aren’t selling a product, and many of your services are not based on traditional notions of demand. Social media marketing in health care is frequently focused on community education and outreach, which makes negative comments extra jarring. A comment about somebody’s son waiting in an emergency room for nine hours stands out starkly against a cheerful post of recommendations for managing your sodium intake this holiday season.

Ragan, a respected voice in health care PR, communications, and marketing gives some great basic tips for responding to negative comments here, but is that enough? Negative testimony speaks loudly against a service experience that many people already resent. Marketing professionals in health care have the opportunity to continue to educate—there’s a reason you may have to wait in the emergency room—as well as use the feedback to inform patient satisfaction initiatives. Indeed, some negative feedback must be addressed, to prevent a snowballing blow to community health. Visible negative comments can lead community members to delay care, or avoid trips to the hospital, which undermines the benefit of having locally available care options.