What social media platform should every organization utilize to boost their brand awareness? Instagram. It isn’t good for just selfies, food, and animals. Here are some brands that are doing a great job on the platform with engaging their consumers with the social media platform.
Nike’s account focuses on consumers’ lifestyles with Nike products versus just trying to sell their products. They try to inspire their consumers with motivational quotes and target variety of segments, not just athletes.
Sephora posts pictures and videos that are very colorful and reflect their identity. They have fun captions that pair with their content.
Vans tries to engage their users outside of their retail stores. They also focus on a lifestyle instead of only products, which stays true to their identity.
Interested in becoming an Instagram icon? Check out a great how-to here.
Content gathered from inc.com below.