CAN POKÉMON GO BE REVIVED?

CAN POKÉMON GO USE A REVIVE?
HAS POKÉMON GO MANIA FAINTED??

Upon release Pokémon GO was one of the most successful apps ever, with immediate viral public appeal. It was so popular, in fact, that it crashed Niantic’s servers due to the popularity. One can speculate that Niantic underestimated the popularity of the product. Pokémon GO was constantly in the news and the public eye during July, August and September. Much like the late 90’s, Pokémania was in full effect, and just like in the 90s, Pokémon Go’s popularity has subsided. In our opinion, Niantic lacked a long term business strategy when launching this product. With the recent release of Gen 2, what can Niantic do to regain some of that “spark” from the summer of 2016?

Here are some ideas that could revive the franchise:

  • Boost marketing efforts during spring
  • Capitalize on social media apps
  • Trading with friends
  • Encourage outside social interactivity
  • Capitalize on the nostalgia factor

Boost marketing efforts during Spring 2017: The weather will be nice enough for people to walk outside and be active again, give them something they can do outside! There is no better way to regain an audience than reminding people of your product as they come out of their winter hibernation. We suggest marketing on social media platforms like Facebook, Tumblr and Instagram. Their next best marketing move will be finally releasing the long-awaited Legendary Pokemon to kick-off another chapter for the game series. 

Ellen managed to persuade a Bulbasaur to stick around for a photo-op.

Capitalize on social media apps: Pokémon Go should first decide which channels best suit its needs and then put processes in place to make sure that these channels are feeding customers through the funnel of decision making for purchases and providing the full-frontal user experience. Partnering up with Snapchat, much like bitmoji, can help Pokémon GO stay relevant and “in” within the eyes of the target demographic: millennials.

Trading with friends: Part of what made Pokémon so popular in the 90’s was the ability to become social with other people by simply trading IRL. Having a trading mechanic (which so many people have been asking for) that limits trading Pokémon to people within 4 feet of you will help users attain Pokémon they don’t have in their home biome.

Encourage outside social interactivity: Setting Pokémon lures should be an incentive for Pokémon GO players to gather. The lure setter should earn extra XP for everyone catching Pokémon in their lure, which means more $$ for Niantic. Since their revenue comes from their limited PokéCoin sales and by selling user information, seems as though they’re about due for a steady cash flow.

  1. Capitalize on the nostalgia factor: Nostalgia is a MAJOR
    Remember the good ol’ days…

    factor in games and platforms that have been around for multiple generations. Just look at the Super Mario Run app. These 2nd Gen Pokémon create less feelings of nostalgia and home for long-time Pokémon community members. Pokémon Go needs to unleash the power that’s already inside. New Pokémon Go fans are not as familiar with the newer generations. We recommend having small story lines that introduce the new generation of Pokémon. Sticking with the first 151 Pokémon is not a sustainable strategy and moving forward they need to work harder to integrate newer generations.


  2. Historically speaking, the Pokémon franchise can attribute its popularity to the social interactions it facilitated, whether that be meeting another Pikachu lover or trading someone for the their best Pokémon card. In the early 2000s once the original Pokémon fever had died down the franchise was able to stay relevant within their niche market, with the constant release of new Pokémon generations. Even though the Pokémon franchise was not as prominent in popular media’s eyes the Pokémon Company has survived more than 20 years with each Pokémon game outselling its competition.  We believe Pokémon Go can be revived.

Pokémon GO – What is it??

So……what is Pokémon GO…..and who’s playing it?

I kept seeing posts on social media about people catching Pokémon.  I felt a little sad for these folks, as I thought the cards were making a come back and knew how much money could be “invested” in them, only to be cast aside for Yu-Go-Oh cards  in the future. Then, in some severe cases, Magic the Gathering.   Turns out it’s an app that was just released this last week that has already become insanely popular.

What the Hell Is ‘Pokemon GO’? A Short Explainer

I asked a couple people what it is and how it is played…these are the honest answers:

Capture 1 Capture 2 Capture

Words such as incense, revives, razz berries and of course Pokeballs are used. All said with straight faces.  A lot of the more dedicated players (or are they gamers??) that I spoke to about this phenomenon are in their early to mid-twenties. Man, woman or child are all equally attracted to this adventure. Lunch breaks are no longer for eating, but for trying to catch Magmar and Rattata.  Friday night drinking can be paired up with Pikachu.  Exercise with Entei (a 6’11” Volcano Pokémon)…..hope these things aren’t life size.

I couldn’t quite grasp the concept…..so I downloaded the app to experience the thrill first hand.  It is kind of entertaining, you get to pick your character’s clothing, right down to shoes and a backpack.  The most challenging part so far was finding a name that was still available.  I may have to watch one of the abundant tutorials to become an expert trainer.

Let the games begin 🙂