Free Social Media Tools to Try in 2018

As we covered in Just Because You’re a Millennial Doesn’t Mean You’re a Social Media Wizard,  social media is ever changing and so are the tools we use to express ourselves. Here are some outstanding free tools that set your social media presence to the next level.

Crello

Usage: Create new images for your web and social media presence. It has thousands of templates and millions of images to choose from.

Features: Animate designs with Crello for free. Whether you have a design team or not, faster is better.

Fastory

Usage: This is an editing tool to create stories on Instagram and Snapchat, allowing you to add text and upload videos. You can make stories in advance, email them to yourself, and post them when it’s convenient for you.

Features: Keeping a publishing schedule is a challenge. I like this tool to prep stories in advance.

Botletter

Usage: Are you sending blogs and newsletters on Facebook Messenger? Are you running a campaign with a strong Facebook presence? Now you can send up to 1000 messages a month for free.

Features: Like many new marketing tools, you can track and review your performance in the same place.

For additional reading, check out:

Digital Marketing Tips for Digital Natives

Gifs and Memes: The New Art of Marketing

 

 

Self Promotion Tips from a Kardashian

 

Social media and Kardashians go together like peanut butter and jelly, and their social media presence has contributed significantly to their success in connecting with and growing their audiences. So, what exactly is it about their media postings that gain so much attention?

Here are the 5 things they’re doing right:

1. Locate your audience

For Kim, Khloe, Kourtney, Kylie and Kendall their audiences are primarily on Twitter, Facebook, Instagram and Snapchat. However, look at the demographics and engagement levels on each of these platforms and determine if they are worth the time and investment if your audience is not actively engaged.


2. Don’t just post about yourself

Looking at the Kardashian Clan’s social media presence, their posts are related to news articles, new or upcoming product launches, and promoting shared interests (such as fitness, shopping or makeup). Given that your audience may not want to see 4-5 posts daily of selfies, provide content that may be a shared interest between you and the audience.


3. Link your profiles together

Ensure your audience can follow you on all channels, so link and display your snapchat username to your Facebook, Twitter and Instagram pages and visa versa. By allowing followers to choose their favorite form of social media, it increases awareness and the odds of having consistent engagement.


4. Be platform specific

Ensure that if you have followers on all your social media sites, they are not seeing the same content. Mix it up a little and post different content on different sites!


5. Find your voice

The Kardashians are not afraid to post a meme about themselves or each other, as long as it follows their voice. Find the voice for your company, and post content according to your values.


In the end, these 5 tips from the Kardashians will help you utilize social media for your business (or your personal profile), but no guarantee that you’ll gain 88.9 million followers. That kind of social media fame is reserved for dedicated selfie celebrities.