The 7 Deadly Sins of Content Marketing Strategy

In a world where the importance of content marketing is rapidly growing, marketers must beware of the 7 deadly sins…

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  1. You only need to be on social media if your customers are on social media. FALSE!

You don’t have to be on every social network, but you should be on the ones that will help grow your business.  Your current customers may not be on social media, but chances are your future customers will be if you have a strong inbound marketing strategy.

  1. Want more exposure on Twitter? Use as many hashtags as you can fit. FALSE!

Less is more.  Tweets with only one or two hashtags receive 21% higher engagement than tweets with three or more hashtags.

  1. You don’t need to be on Pinterest unless you’re a B2C brand that sells food or clothing.  FALSE!

B2B brands can utilize Pinterest to share company photos, favorite infographics, user generated pins, and even lead-generating content.

  1. The best way to quickly increase email performance is to buy lists.  FALSE!

Get your email lists organically. They make take longer to generate, but they’ll be significantly more engaged.

  1. Marketing automation will solve all of your email problems.  FALSE!

Automation can help solve email nurturing problems, but not all of them.  If your new leads aren’t becoming customers, take a look at the bigger picture.

  1. The more personalization, the better! FALSE!

Don’t creep out your customers.  Personalization is a good thing, but not when it’s overdone.

  1. If you write it, they will come. FALSE!

There’s tons of content just like yours on the internet.  You need to develop a strategy to push the content in order to attract readers.

Ginny Soskey is the Manager of Content Marketing Strategy for HubSpot’s marketing blog.  Check out more of her helpful marketing tips on her blog or on Twitter.

How To Be Inspired! A Marketing Blog To Up Your Stratagy and Brand

Inspired by my current marketing class, I was looking around for and engaging marketing blogs. And boy did I find one!  Violeta Nedkova has a great blog about marketing tools, creative process and all sorts of other topics.

Her most recent blog “Oh hey! You’re a fun, creative person. But why is your brand so dull?” is about conveying personal brand through web sites, but it can apply to many aspects of brand as well. She focuses on “authenticity” and asks some probing questions about how the expectations of others influence the image (or brand) you put forth to the world. I really loved this part because there are some very inauthentic people, who are constantly talking about “authenticity.”  Nedkova really delves deeper to get your personal brand in focus, which links a company or person’s brand to the bigger strategy of finding a sustainable differentiation of the company.

I also was really inspired by her piece “How Giving Myself Permission to Suck for 30 Days Changed Me and My Creative Process.”  Although it does not directly relate to my marketing class, the discussion of risk taking is important to address in business strategy.  Giving yourself permission to do something that is not perfect can give you new insight into strategies that you may not have considered before!

If you are interested more in brand, see this great article “How to Sell Yourself in 5 Steps.”