The 7 Deadly Sins of Content Marketing Strategy

In a world where the importance of content marketing is rapidly growing, marketers must beware of the 7 deadly sins…

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  1. You only need to be on social media if your customers are on social media. FALSE!

You don’t have to be on every social network, but you should be on the ones that will help grow your business.  Your current customers may not be on social media, but chances are your future customers will be if you have a strong inbound marketing strategy.

  1. Want more exposure on Twitter? Use as many hashtags as you can fit. FALSE!

Less is more.  Tweets with only one or two hashtags receive 21% higher engagement than tweets with three or more hashtags.

  1. You don’t need to be on Pinterest unless you’re a B2C brand that sells food or clothing.  FALSE!

B2B brands can utilize Pinterest to share company photos, favorite infographics, user generated pins, and even lead-generating content.

  1. The best way to quickly increase email performance is to buy lists.  FALSE!

Get your email lists organically. They make take longer to generate, but they’ll be significantly more engaged.

  1. Marketing automation will solve all of your email problems.  FALSE!

Automation can help solve email nurturing problems, but not all of them.  If your new leads aren’t becoming customers, take a look at the bigger picture.

  1. The more personalization, the better! FALSE!

Don’t creep out your customers.  Personalization is a good thing, but not when it’s overdone.

  1. If you write it, they will come. FALSE!

There’s tons of content just like yours on the internet.  You need to develop a strategy to push the content in order to attract readers.

Ginny Soskey is the Manager of Content Marketing Strategy for HubSpot’s marketing blog.  Check out more of her helpful marketing tips on her blog or on Twitter.