Livin’ like the Clampetts or Kardashians

There is an age-old debate regarding camping: do you live on the camping on a hotel picwild-side for a week, sans H2O and all the other assumed comforts of home, or do you take home on wheels wherever you go?  Add to that whether or not you live on chile,  hot dogs, and a six-pack of  “America”,  or do you do the full glamping, complete with breakfast mimosas and evening cocktails?  This site will debate the pros, cons and everything between watching Kevin Durrant and Steph Curry on your satellite receiver in front of your gas fireplace to watching the sunset over a remote lake where nature’s sports field invites you to play.

Camping genres fall into a few basic segments:

Dry Camping

This is the type of camping often associated with backwoodsmen or backpackers.  backpackerWhile living in the wild, aka “backwoods lifestyles” are not explored in this post, dry camping is not limited to backpacks and tents, and includes the use of RVs where spouses limit the convenience of water, power, gas and other essential facilities in the spirit of getting to be one with nature.

Backpacking in remote wildernesses is an extreme form of dry camping where you carry everything you need  in a 50# bag on your back and walk seemingly aimlessly on narrow trails in frontiers that no man may have gone before. “Leave no trace” typically guides the backpacker’s experience of limited waste of any sort.  That’s right:  you pack out, burn or bury anything you bring in…and we do mean anything.

And then there’s the food.  Freeze-dried MREs made famous by the military have found a new fan-base in the backpacking and dry camping communities.  That’s because they weigh nothing, take up little space and are reported to have just the same amount of flavor as if you had cooked it in your own home.  Right.  Gin and Tonics have no place in a dry camping world, or do they?

What’s your experience with dry camping?  What is the craziest place you’ve gone and the best (or worst) food you’ve made?  How long did you enjoy camping before you gave it up and got real?

Traditional tent camping

Best typified by Yogi the Bear, his best friend BooBoo, and cheerful guide Ranger Rick, tendry campt-camping has long been a favorite past-time of young and adventurous families. Traditional camping involves finding campgrounds where likeminded individuals come together to live remotely in a natural environment, becoming temporary best friends around a campfire.  This seems somewhat ironic considering that in today’s world, fewer and fewer people can’t even manage to even learn their neighbors first names.

Food is a step up over dry camping but still relegated to Spaghetti-Os, canned beans and hot dogs.  And never, ever, forget the can opener as too many tent camping experiences come to an abrupt end when futile attempts to open cans with knives, rocks, and profanity lead to early trips to the emergency room.

For those of you who have stepped up to tent camping, share your happiest experience including where you went, any lingering friendships created, and even the trips to the emergency room.  Don’t forget to include tips and suggestions on food and feel free to share “what not tos” that we should all consider before embarking on this type of adventure.

For more information on tent camping, check this out: http://www.reserveamerica.com or www.traveloregon.com.

RVing, aka “glamping”  

About RVing:  look, when you get home from work after a 40 hour plus week, do you really want to cram everything you might need into two plastic totes and a cooler, and jam it into the backseat of your car and then head out, find a spot (good luck if you don’t have a reservation!)  and strike a tent?  Or, does the tease of a dry martini served in a martini glass (as opposed to a red Solo cup- aimed at the Shoppers – whoops!  Wrong projecglamping with mary janet!) with a grilled steak on the barbe lead you to question your thinking?  RVers have it figured out: home on wheels, everything at the ready so that when you get home after work, you just hook up and leave and presto, you can pull over in any (almost) legal spot and have an instant campsite with the push of a few buttons.  Hey, in today’s technology driven world, why not?

And then there’s the food. They say a picture says 1000 words…. well, this one tells400-beach-seafood-and-tap-house-food-spread the whole story. Imagine steak and potatoes for dinner, a fresh salad and of course, dessert that includes more than S’mores.  Follow that up with fresh eggs and bacon in the morning, your favorite toast, and of course, the famous mimosa!  All easy to do when you have a full refrigerator, oven and stove, and sink at your fingertips.

Curious about the RV lifestyle?  www.goRVing.com allows you to compare trailers and figure out what you really want when considering taking your home on wheels with you, like a turtle.

Wrapping it up, we really want to hear from you with your favorite and funny camping stories, especially if it’s about food.  And, if you’re curious about camping as a recreational adventure,  here are a few resources to explore:

Camping with children

Basic gear and equipment needed

Food on the go

 

 

 

 

Steph Curry and Kevin Durant Can Play on the Same Team and Still Sell Sneakers

Currently, one of the biggest sports news stories is Kevin Durant’s decision to leave the Oklahoma City Thunder and join the Golden State Warriors. The Warriors, coming off a record setting 73-win season, just added one of the best 5 players in the NBA to already stacked roster.

KD
Art: Bailey Brautigan, Forbes http://www.forbes.com/sites/kurtbadenhausen/2016/02/14/the-nbas-endorsement-all-stars-2016/#2db05ded5096

Durant just signed a maximum contract with the warriors worth $54.3 million for two years. Durant also makes an amazing amount of money off the court: $36 million a year in endorsements. In 2014 he signed a 10-year deal with Nike to create a signature shoe worth about $300 million. Nike pitched to Steph Curry in 2013, but funny enough, they forgot to change the name of the presentation from Kevin Durant. Curry’s father Dell was quoted by ESPN talking about that Nike pitch meeting:

“I stopped paying attention after that… They have certain tiers of athletes. They have Kobe, LeBron and Durant, who were their three main guys. If he signed back with them, we’re on that second tier.” (Strauss, 2015)

Nike offered Curry less than $4 million a year. Curry signed with Under Armour (UA) and his signature shoe became the bestselling signature shoe other than Michael Jordan (Strauss, 2015). Curry has also signed many endorsement deals Including JBL, Brita, and Degree. His off the court earnings topped $12 million for the last season (Badenhausen, 2016).

Curry
Art: Bailey Brautigan, Forbes http://www.forbes.com/sites/kurtbadenhausen/2016/02/14/the-nbas-endorsement-all-stars-2016/#2db05ded5096

Basically immediately after the news of Kevin Durant signing with the Golden State Warriors, speculation on how it would affect their shoe endorsement’s started flying.  For example, Yahoo NBA insider Adrian Wojnarowski tweeted:

I’m going to argue this isn’t true. The KDs and SCs operate in separate spheres, appealing to different segments, and are going to work together to sell a lot of sneakers and make a lot of money. The signature market can be broken into four segments by how they use basketball shoes.

User Segment:

  • Functional
    • Care about the function use of the shoes to play basketball
  • Everyday Wearers
    • Want a shoe that they can wear all the time
  • Fashion
    • Fashion forward, wear the shoes for mainly for looks and brand
  • Collectors
    • Buy lots of shoes, first releases are important, not concerned with functionality

To analyze the difference in marketing strategy from Nike and UA, let’s look at the most recent release of each player’s signature shoes: KD 9s, and Curry 2s.

Looking at Nike’s strategy for the KD 9s, they are targeting primarily functional adult users. Watch the ad Nike released July 1st 2016:

The ad shows Durant driving to the basket making defenders turn to smoke. The purpose of the ad is to try and convey how the KD 9s will help you on the court. How the shoes will make you better as a player. Wearing the KD 9s isn’t necessarily about the “KD” on the back. Nike is creating shoes that are designed by Durant to be great basketball shoes. The other video released on Nike Basketball’s YouTube page to promote the KD 9s was just a discussion between Durant and the shoe’s designer, Leo Chang. Their conversation is mainly about the functionality of the shoe and its features

In contrast UA’s approach is not about the shoe’s functionality. They market the Curry 2s only based on the brand associated with Curry’s popularity and skill. The message is more: “if you like Curry, you’ll like these shoes.”

While the first KD 9 ad had no talking, the first Curry 2 ad starred Jamie Foxx narrating as Curry shoots jumpers. He talks about how Curry changed the game of basketball. There is no mention of what makes the shoes better. No features, no claims of basketball success attributed to the shoes. Just Curry being Curry. Curry’s other breakout ad was titled “Rule Yourself.”

It depicts 1000s of Steph Curry clones practicing dribbling and ends with the tag line “You are the sum of all your training.” Again, this is a very person-centric, not a shoe-centric ad. It is about work ethic and how you as an individual have control over your destiny. UA is primarily targeting Everyday Wearers. They are trying to convince people to buy Curry 2s to look and be like Curry.

This is also apparent in how they price the shoes. KD 9s start at $150, Curry 2s are $130. UA has consistently kept Curry’s signature shoe at a lower price than many of the other signature shoes. They are targeting an audience that is buying shoes for everyday use. These consumers are budget conscious. Nike is trying to sell people on the KD 9’s functional ability. These users, if they think the shoe will be the best for them to play basketball in, will pay extra for this advantage.

Because Nike and UA are targeting very different consumers with their shoes, I wouldn’t expect a lot of cannibalization between the two. Durant moving from OKC, a small market team, to Golden State, a big market team, will probably help him increase sales. When Carmello Anthony moved from Denver to New York City he saw a jump in sales (Powell, 2016). Basketball success also helps drive revenue, and the Warriors this year have a very good chance of being good. The top 5 bestselling jerseys in the NBA last year, 4 where in the finals this year: Curry, James, Bryant, Irving, Thompson. Although Curry’s Under Armour shoes are selling like crazy, remember Nike still rules the NBA. Until Under Armour can get a few more marquee signers, it is unlikely that his success will dampen the Nike who has 75% of all NBA players under contract.

Sources:

Badenhausen, K. (2016, February 2). NBA Endorsement All-Stars. Forbes.

http://www.forbes.com/sites/kurtbadenhausen/2016/02/14/the-nbas-endorsement-all-stars-2016/#2db05ded5096

Powell, M. (2016). Sneakernomics: What Kevin Durant to the Warriors Really Means for the Sneaker Business. Maine: NPD.  https://www.npd.com/wps/portal/npd/us/blog/2016/sneakernomics-what-kevin-durant-to-the-warriors-really-means-for-the-sneaker-business/

Strauss, E. S. (2015, October 7). You won’t believe how Nike lost Steph to Under Armour. ESPN.

http://espn.go.com/nba/story/_/id/15047018/how-nike-lost-stephen-curry-armour