Everyone is looking for the best way to appeal to the perfect audience for their products. Kick you marketing campaign into high gear with Poodles! Here are 7 reasons to use a poodle to drive your internet traffic.
1. Perceived Wealth: Poodles have been used as status symbol by the wealthy for generations due to their elegant features and elite intelligence. Use them to increase the perceived value of your product.
2. Emotional Appeal: Dog Food Marketing is the term used when users of the product are not the decision makers. Using poodles for advertising your products appeals to those decision makers emotional instincts with a relatable hook.
3. Play up the Stakes: Poodles are one of the smartest dog breeds and can be trained to do just about anything. Draw in your target audience with poodles in offbeat action too wild for anyone to forget!
4. Diversity: Poodles come in all sizes & colors and are equally loved by diverse communities around the world. Build brand loyalty with your favorite groups. Poodle pride!
5. Ruffle some Feathers: Poodles can be easily tailored to bring out undeniable sassy attitudes unlike any other dog breed. Throw shade at your competition by humiliating them. Complaining will only turn your audience away so turn up the heat by throwing in some laughter at their expense.
6. Feminism: Poodles have a lot of feminine appeal…Establish better engagement with your female clientele by demonstrating all that female power. Just don’t take it too far, otherwise you might creep them out.
7. Masculinity: Poodles are hunting dogs. Use them to highlight the masculinity and agility of your product (Warning: Graphic content from real hunting scenes!).
Just put a poodle on it!
As we covered in Just Because You’re a Millennial Doesn’t Mean You’re a Social Media Wizard, social media is ever changing and so are the tools we use to express ourselves. Here are some outstanding free tools that set your social media presence to the next level.
Usage: Create new images for your web and social media presence. It has thousands of templates and millions of images to choose from.
Features: Animate designs with Crello for free. Whether you have a design team or not, faster is better.
Usage: This is an editing tool to create stories on Instagram and Snapchat, allowing you to add text and upload videos. You can make stories in advance, email them to yourself, and post them when it’s convenient for you.
Features: Keeping a publishing schedule is a challenge. I like this tool to prep stories in advance.
Usage: Are you sending blogs and newsletters on Facebook Messenger? Are you running a campaign with a strong Facebook presence? Now you can send up to 1000 messages a month for free.
Features: Like many new marketing tools, you can track and review your performance in the same place.
For additional reading, check out:
What started out as multiple Facebook events by multiple women across the United States to protest recent political events then turned into joined efforts and became known as the Women’s March on Washington. This movement grew into a protest with over 5 million participants worldwide. As a grassroots movement, the Women’s March on Washington frequently posted substantive content to engage and mobilize its participants. Their event-based marketing strategy has translated into further goal-based social media marketing like the “10 Actions/100 Days” Campaign and continues to demonstrate effective national social media marketing.
There is nothing sexy about cleaning… until Mr. Clean upgrades your husband into a shiny buff version of his former self. Yes men and women – you heard that right. With a quiet release of “NSFW” teasers a week prior to the Super Bowl in early February, Mr. Clean set the stage for a sultry new persona that blended well into the Valentine’s Day social media cycle.
#SaltBae, otherwise known as the Turkish chef Nusret Gökçe, went viral in early January for sensually salting and slicing meat. On January 7th, Gökçe uploaded a video of himself on Instagram demonstrating his knife skills at his restaurant in Abu Dhabi, and within 48 hours, the video gained over 2.4 million views and 8,700 comments. That same day, Twitter user @lolalissaa reposted the video along the the message “so this is #saltbae.” People then started making Salt Bae parody videos of themselves, using the #SaltBae hashtag, and the trend went viral.
Anheuser-Busch is known throughout the marketing industry for creating memorable Super Bowl advertisements, from puppies and Clydesdale horses, to this year’s ad regarding immigration in the United States. The Budweiser/ Bud Light company ran a digital advertisement that was one of the most-shared advertisements online and had the most online views of any Super Bowl ad, thus far.
The Netflix series “Stranger Things” has been ranked the Most Popular Digital Original Series, according to Parrot Analytics. Following this success, Eggo has also been gaining recognition from products used in the show by the main character Eleven. Therefore, to promote the second season of Stranger Things, Netflix and Kellogg’s Eggo partnered to open with a short clip of the frozen waffles and the social team at Eggo moved quickly to Twitter to capitalize on the exposure. The tweet gained more than 9,200 retweets and 20,000 likes, a shocking spike from what the Kellogg company typically receives.
— Eggo® (@eggo) February 6, 2017
In these digital times, companies have started shifting their marketing efforts to the social media world, and with good reason too with more than 70% of the world’s population being on a social media platform.
But what separates the companies who do their research and implement a social media strategy that represents the brand accurately and the companies who kick down the social media responsibilities to the interns???
1) Wendy’s vs. Burger King
We are kicking off this Corporate Social Media Cage Match episode with two fast food favorites. The ginger haired, square-patty serving burger joint vs the self-proclaimed monarch of whopper burgers. For this match we will be looking at their twitter “feed”.
Round 1: Comedy
Comedy is a great way to engage your audience, however it can be hard to get the secret (comedy) formula right…..
Wendy’s start off with posting a quote from a fan-favorite TV show.
How does BK attempt comedy?
After that cringe-worthy attempt of a joke……
Round 2: Life Advice
Some of the most influential twitter users offer the best advice, let’s see what advice these french fry peddlers offer to their followers.
BK gives comedy another try, infusing it with advice
What does Wendy’s do???
Round 3: Head to Head
Sometimes you have to bring the fight to the competition. Its a risky move but the payoff can be incredible especially if the whole twitter-verse witnesses the exchange.
Ding! Ding! Ding! Knockout!
Overall Winner: Wendy’s
2) Samsung vs. Apple
Our next bout involves two tech giants that have had a back and forth battle for a spot in people’s pockets for the last few years. Let’s see how these companies are representing themselves across social media platforms.
Round 1: Twitter
Samsung starts off the twitter round with a creative approach to communicate with their followers.
How does Apple respond???
Winner: Samsung (by default I guess)
Round 2: Instagram
Next up let’s see how these Smart rectangle-producing firms represent themselves on the trendy/artsy Instagram
Winner: Uhhh Samsung? (Wait does Apple seriously have no Instagram?)
Round 3: Facebook
Winner:…this is getting ridiculous
Overall Winner: Samsung…but really wtf Apple???
3) IHOP vs. Denny’s
Introducing IHOP and Denny’s as the competitors for our thrid match-up. These fast-breaking diners are coming out strong tonight for this first round.
Round 1: The category is………twitter description taglines
Denny’s is playing it safe this round, and employs “Welcome to America’s Dinner” for their first move.
IHOP retaliates by turning up the creepy relative at a family holiday gathering factor, employing “Eat up Every Moment”. Props for design, though. It’s up to the judges now.
After half a second of collaboration, the Social Media Bunnies come back with a decision. The win goes to ……. Denny’s!
Round 2: Turning up the heat a bit, the next category will be……Tumblr
As Denny’s won the last round, they have the right to make the first move. With an unprecedented gesture, Denny’s concedes the starting move to IHOP.
Hesitating with confusion, IHOP considers their strategy. After 15 excruciatingly long seconds, IHOP tentatively reels back and releases their first punch.
Denny’s pauses for a moment, and then deals their next move with a flashy display.
The crowd goes wild! From the sheer number of notes alone, the winner seems inevitable. The judges turn to give each other thoughtful glances, and then raise all 10’s to the Denny’s Tumblr Engagement.
The match seems all but over, yet…. Let’s give IHOP a chance to redeem themselves.
Round 3: For the final round the category will be…… Facebook Valentine’s Day posts
Denny takes their chance to make the first move, stunning the crowd with:
The skill, the mastery, the love…. But the jury’s not out yet. IHOP, take your turn.
IHOP passes on the round, but takes the time to update their cover photo.
FINAL VICTOR: Denny’s
4) JCPenney vs. Nordstrom
Here we have JC Penney and Nordstrom’s battling it out for for the social media strategy belt.
Round 1: The first round is….Taglines!
JCPenney has employed their first bit of humor here…as in “Get Your Penney’s Worth.” Props for cleverness, JCP.
Nordstrom, however, took the more “sophisticated” route and chose to stick with what they know…their name.
After much deliberation, the judges agree the R1 Win goes to…..JCP!!
Round 2: Tumblr
Alrighty, let’s give Nordstrom a chance to redeem themselves. Back during Fashion Week they were invited to attend a bouncy house fashion show – as bouncy house connoisseurs we can only assume our invite was lost in the mail.
In an effort to beat the coolest house on the planet is JCP with Barney Stinson’s famous quote, quite appropriate for their suit shop, I must say.
After much discussion, the judges have gone with Nordstrom! You just can’t beat that bouncy house, sorry JCP.
Round 3: Lastly, let’s take a look at those “That was awk….” moments and how each contender handled them…
First up is Nordstrom. The judges are presently confused if Kevin’s comment is a good thing or a bad thing…Nordstrom seems to lean towards the positive side…maybe a little too positive..anyone else wondering what other “adulting activities” they’re referring to?
Moving on to JCP…Remember when they came out with that tea kettle that possessed some striking similarities to Hitler? Well, turns out some customers were not happy about it, and filled JCP’s feed with some pretty mean posts. Clearly they didn’t intend for this look-a-like and tried to better the solution with a little Christmas Spirit.
JCP takes the round! (and is given extra time to rid its warehouse of any evil teapots before we announce the winner)
And the final victor issssss: JCP for their clever and humorous social media strategy!!
5) Adidas vs. Nike
In the final match of the “social media cage match” we will see two competitive sports apparel companies go “toe to toe”
Hailing all the way from Herzogenaurach, Germany we have the veteran …Adidas
ROUND 1: Twitter
Starting off strong with consistent posting and creative content that inspires followers.
And the challenger claiming the pacific northwest as it’s home…NIKE! Let’s see how they respond to Adidas:
They respond with really high engagement on their posts, however they are very inconsistent in their posting schedule, posting every two weeks is not a wise thing to do on a social media platform that favors active users.
Although it was close this round goes to ADIDAS!
ROUND 2: Facebook
Next these two companies will duke it out on the most popular social media platform of the world….Facebook. “If you’re not on Facebook you don’t exist…”
This time Nike kicks off the round with a very strong presence on the social media giant, more consistent posting than their twitter , consistent theme that works well with the company culture
How will Adidas react to this strong Facebook presence?
…With an equally strong presence, Adidas Facebook page has as many followers as Nike and it has virtually equal follower engagement.
This is a close round with both companies having their FB presence dialed down to fit both their company culture and the demographics on the platform.
So this round is a TIE!!!
The last and final round we will see these companies slug it out on a combination of popular social media graphic sites: Tumblr, and Instagram
Both of these platforms are known to cater to a more fashion conscious demographic with a preference for aesthetic images.
So how will Adidas start this round:
They start off by focusing their energy and resources promoting their fashion line of clothing. Aesthetic pictures with regular people wearing their trendy clothes.
Extremely high notes and likes from the TUMBLR audience as well!
Nike has got a lot of catching up to do, how will they engage with this fashion savvy audience…
…with regurgitated content from their other social media sites. It’s great to have a consistent presence on the web but these graphics and themes just don’t fit with the Instagram “culture.”
How about their Tumblr….
They are absent on the social media website known to start fashion trends.
After that very decisively dominant round, we have our final winner….ADIDAS!
Remember that moment? Face to face with an established professional who is carefully scrutinizing your dress, your language, your facial expressions, and all of a sudden, you’re asked one of “those” questions: what would you do during a zombie apocalypse? Or, how about this: how long are you willing to stick out a job before you quit? You start to shake and sweat starts to bead on your forehead; you tap the depths of your brain for the right thing to say.. assuming, of course, you want that job…with that type of thinking.
This dialogue connects you with resources to answer these and other types of wacky, weird, strange, bizarre and other out-of-the-box questions otherwise designed to assess your “quick on the feet,” critical-thinking skills. To accomplish this goal, we’ve listed some questions and links to the answers given by notable (okay, we really have no idea) respondents.
Here are our favorite questions with a recommended response:
- What do you think you will hate about this job?
Really? How do you answer this type of question? You can’t be a Pollyanna in front of your potential employer or else they may think you don’t have a realistic grip on the real-world. So, what does work? While we can’t predict what you aren’t going to like about any job, use this question to respond based on what you know about yourself and what you know about the job. For example, it can be assumed that if you are applying for a job at The Gap, and you plan to be in sales, you probably shouldn’t answer this question that you hate people. Unless you really hate working with people, in which case you should not be applying for this job. Another example: you are applying for a job that requires a lot of travel and you say that you hate to drive or fly.
A better way to answer this question is to be honest: state that you are sure there will be things that you like more than other (use positive emotional attractors). Restate what you know about the position that attracted you to apply. This question gives you an opportunity to show that you’ve done your homework and understand the expectations of this position.
- If you could be any type of animal, what would you be?
This is a potential employers attempt to not use the Myers-Briggs personality assessment when they really want to. So, what do you do? This is another opportunity to promote your strengths and to downplay your weaknesses (see additional questions below) in alignment with what you know about the job. For example, if you are applying for an engineering job, saying that you are a peacock likely isn’t going to mesh as peacocks are noted for their showy, bright and self-centered personalities whereas engineers more closely resemble an intelligent owl: quiet, reserved, speaks up when necessary only.
- What are your greatest weaknesses?
The big pitfall here is that a zillion sites will tell you to take a strength and sell it as a weakness. This really doesn’t pass the sniff test as most interviewers are not fooled by this strategy. Gut check: if you don’t believe the answer you are about to give to an interviewer, they won’t either. To move this into a realistic direction, have a short answer that doesn’t lead to more details. Be truthful, explain how you are trying to improve and be willing to answer questions about your greatest weaknesses. Oh yeah – by the way, we all have more than one. Do your research about the job and the company and wrap your response to this question about something relevant to the job or organization. Don’t eliminate yourself from the candidate pool right off the bat by offering a weakness that doesn’t jive with the needs of the organization. For example, if your greatest weakness is that you don’t have high attention to detail, you probably aren’t suited to apply for a quality inspector position.
Now you try: here are some of our favorite questions that we really couldn’t answer:
- What would you do in the event of a zombie apocalypse?
- Why is a man-hole cover round?
There really is no single “right” or “best” answer as all of these types of questions are intended to evaluate your critical thinking skills, most often in direct correlation to the nature of the job you are trying to land. For example, a question about the zombie apocalypse could equally evaluate your creativity as well as your ability to respond to chaos. This may be important if, for example, you are applying for a job where chaos reigns or you are expected to dress mannequins for Hallowe’en.
For other weird and bizarre questions, here are some additional resources:
The controversial organization, PETA (Protection for Equivalent Theoretical Animals), has managed to rally citizen support to protest and block several Pokémon Go events scheduled in Portland, Oregon, on the basis that monsters qualify as “theoretical animals” and that Seekers, in pursuit of points, status and otherwise basic irrational and illogical storytelling opportunities, will resort to irrational, illogical and virtual fantasy activities as they prey on innocent virtual creatures unable to defend themselves.
LET OUR POKEMON GO GO!
Signs of Pokémon Go monsters contained in squalid cages and fed items with virtually no substance are popping up everywhere. Worse, in a demonstration of how low seekers will fall, “monster-fights” reminiscent of the dog fights that got old basketball players almost arrested have been seen in the back alleys of one of America’s greatest cities. The conditions are perceived as horrible, with poor monsters gripping bars and crying out for their families. In a worst-case situation, a baby monster was separated from its mother before it could flee its hunters.
Other groups attempting to capitalize on the event have even started a “slave labor” camp for captured monsters, selling them on Craig’s List for virtual bucks. Enslaved monsters are expected to ensure harsh working conditions while captors and seekers seduced into this unsavory world go out in pursuit of even more monsters. It’s an awful situation as wild and carefree monsters are struck down in the middle of their natural habitat, with little time to defend themselves from the “slaying ball” that is used to swipe them away. As one concerned citizen reported, Pokémon Go monsters are even starting to show up in historically human red light districts. Republicans across the country are in an uproar as questions of equality for animals and citizens’ concern for these imaginary creatures takes priority over what they have long considered to be a more important agenda while Democrats are looking to expand universal health care programs to include Pokemom Go Monster Dads, Moms and kids alike.
As the Pokémon Go phenomenon has exponentially accelerated in the last few days, reports of Seekers getting creamed is also increasing, to include (most recently) a group in Salem, Oregon that found themselves standing in the middle of Liberty Street in the front of the firehouse, trying to climb up the fireman’s pole in search of an evasive and illusive creature. Seems that Seekers may not be using a lot “upstairs” as they look for PokeStops and through Lures out to grab yet another poor, defenseless monster. But, the monsters are starting to get creative and gang up on Seekers.
In yet another unreported incident, four ridiculously cute monsters threw their own “lure” out to catch a few unsuspecting Seekers. Using the guise of a broken paw, one monster lay await in a green circle as the Seekers approached. Just as the swipe of the ball was about to happen, three other monsters ran out and jumped on top of the Seekers, scaring the bejeezus out of them, causing them to lose their phone and of course, their corresponding identity. (Anyone looking for a Samsung XII should call the local authorities). It’s only a matter of time before massive uprisings between man and beast lead us all to lock ourselves in our shelters and wait to see who wins.
RELEASE OUR POKEMON GO!
PETA, founded by M.N Sterious, an 84 year old member of the Portland community, is dedicated to the protection of virtual reality of any form. M.N. Sterious planned and coordinated the Portland Pokémon Go blockade using age-old wisdom combined with helpful hints from Google search engine. Demands for a release of all caged Pokémon Go monsters must be met before the blockades are removed. As in all things fantastical, the PETA group has staged a virtual hunger strike with hopes to gain attention of those who are oblivious to this ridiculous condition. It certainly grasped this author’s attention!
For more information on PETA, look no further. You won’t find anything anyway. Meanwhile, stay OFF THE STREETS, OUT OF TREES, AWAY FROM FIREHOUSES…oh yeah – all that advice assumes people are using their heads when playing this game. That’s where we went wrong!
And we’re off! The 2016 Willamette MBA Pro DMC (Digital Marketing Challenge) is underway with fierce competition that spans the valley and teams dedicated to becoming #1. But, how will they do this? Read on to find out, especially if you are interested in having your post solicit others to do your work for you (after all, aren’t we earning MBAs to figure out how to optimize resources?).
Donna Moritz gives MBA Candidates a plethora of suggestions and strategies that are worth a try. @, who herself has 33.2K (yes, read that THOUSAND!) Followers and 48.2K (DITTO!) Tweets, offers seven real-world and timely (in light of our Marketing Class Professor’s content) techniques for driving your market strategy directly into the line of your customer or potential reader’s eyes.
If you are a visual person (which a lot of us are), consider the first tip to pin tweets to Twitter profiles. Imagine getting twice the amount of eyes on your words with a few quick steps! Building on this strategy, a second tip is to create and post some amazingly interesting image that people just can’t resist. Images that capture the imagination, take us to our Avatar or Pokemon Go sites are sure to encourage repeat tweets and pins. As with other sections of this blog, @ provides options on accomplishing this (check it out!). One really cool aspect of these options is the brief discussion of tools that can help make pinning and tweeting even easier (Shutterstock Editor or Relay, as examples). Donna’s fifth suggestion (GOTCHA! yes, this is written out of order) expounds on optimizing images or blogs for links or posts to Facebook, again with a few options. Option 6 provides similar advice for Instagram. An interesting experience was we were writing this blog: in an attempt to make this blog relevant and timely, thought we would inject images of the latest Pokemon Go craze to support our attempts at satire. So, astutely, we entered “Pokemon Cages” in the search line on Google, which gave us animated images of Pokemon with Nicholas Cage’s face on them. So, if using any of these image-based recommendations, use caution.
MBA Candidates world around should take heed of Donna’s third tip: post your blog to your business page! In our class last night, one of our team members is a Willamette U employee and she encouraged us to use our Willamette U MBA page! What an awesome idea that confirms Donna’s recommendation! (Have you done this yet?) Of course, from here, it’s easy to leap to LinkedIn, Facebook and other popular sites.
For all the YouTube crazies out there, @ includes recommendations for a short video or Facebook Live (and all this time I thought those folks were fictional!). Too cool for those of us who still remember Super 8! (Okay, how many of you reading this know – or remember – Super 8?) And last but not least, Suggestion Seven explain
s how to set up Twitter Cards, complete with examples of the process to help even the most luddite of us perform this task.
Donna’s site is easy and quick to read, contains a zillion (yes, I counted them – an even, round ZILLION) links and helpful step-by-step details for improving your chances of winning this competition. Digging in, she encourages folks to use and share site content, which just made us appreciate this content further. So much for the Endowment Effect.
For those of you who are simply admiring all the chaos the competitive classes in this competition have created, one of the coolest things about Donna’s 7 Ways to Effortlessly Drive More Blog Readers with Visuals site is how encouraging it is: these tips lead you to believe even YOU can do this!
We were sure fooled into believing it!
So, have fun, check out the links, let us know your thoughts and read on for the next adventures in the 2016 WUDMC!
There is an age-old debate regarding camping: do you live on the wild-side for a week, sans H2O and all the other assumed comforts of home, or do you take home on wheels wherever you go? Add to that whether or not you live on chile, hot dogs, and a six-pack of “America”, or do you do the full glamping, complete with breakfast mimosas and evening cocktails? This site will debate the pros, cons and everything between watching Kevin Durrant and Steph Curry on your satellite receiver in front of your gas fireplace to watching the sunset over a remote lake where nature’s sports field invites you to play.
Camping genres fall into a few basic segments:
This is the type of camping often associated with backwoodsmen or backpackers. While living in the wild, aka “backwoods lifestyles” are not explored in this post, dry camping is not limited to backpacks and tents, and includes the use of RVs where spouses limit the convenience of water, power, gas and other essential facilities in the spirit of getting to be one with nature.
Backpacking in remote wildernesses is an extreme form of dry camping where you carry everything you need in a 50# bag on your back and walk seemingly aimlessly on narrow trails in frontiers that no man may have gone before. “Leave no trace” typically guides the backpacker’s experience of limited waste of any sort. That’s right: you pack out, burn or bury anything you bring in…and we do mean anything.
And then there’s the food. Freeze-dried MREs made famous by the military have found a new fan-base in the backpacking and dry camping communities. That’s because they weigh nothing, take up little space and are reported to have just the same amount of flavor as if you had cooked it in your own home. Right. Gin and Tonics have no place in a dry camping world, or do they?
What’s your experience with dry camping? What is the craziest place you’ve gone and the best (or worst) food you’ve made? How long did you enjoy camping before you gave it up and got real?
Traditional tent camping
Best typified by Yogi the Bear, his best friend BooBoo, and cheerful guide Ranger Rick, tent-camping has long been a favorite past-time of young and adventurous families. Traditional camping involves finding campgrounds where likeminded individuals come together to live remotely in a natural environment, becoming temporary best friends around a campfire. This seems somewhat ironic considering that in today’s world, fewer and fewer people can’t even manage to even learn their neighbors first names.
Food is a step up over dry camping but still relegated to Spaghetti-Os, canned beans and hot dogs. And never, ever, forget the can opener as too many tent camping experiences come to an abrupt end when futile attempts to open cans with knives, rocks, and profanity lead to early trips to the emergency room.
For those of you who have stepped up to tent camping, share your happiest experience including where you went, any lingering friendships created, and even the trips to the emergency room. Don’t forget to include tips and suggestions on food and feel free to share “what not tos” that we should all consider before embarking on this type of adventure.
RVing, aka “glamping”
About RVing: look, when you get home from work after a 40 hour plus week, do you really want to cram everything you might need into two plastic totes and a cooler, and jam it into the backseat of your car and then head out, find a spot (good luck if you don’t have a reservation!) and strike a tent? Or, does the tease of a dry martini served in a martini glass (as opposed to a red Solo cup- aimed at the Shoppers – whoops! Wrong project!) with a grilled steak on the barbe lead you to question your thinking? RVers have it figured out: home on wheels, everything at the ready so that when you get home after work, you just hook up and leave and presto, you can pull over in any (almost) legal spot and have an instant campsite with the push of a few buttons. Hey, in today’s technology driven world, why not?
And then there’s the food. They say a picture says 1000 words…. well, this one tells the whole story. Imagine steak and potatoes for dinner, a fresh salad and of course, dessert that includes more than S’mores. Follow that up with fresh eggs and bacon in the morning, your favorite toast, and of course, the famous mimosa! All easy to do when you have a full refrigerator, oven and stove, and sink at your fingertips.
Curious about the RV lifestyle? www.goRVing.com allows you to compare trailers and figure out what you really want when considering taking your home on wheels with you, like a turtle.
Wrapping it up, we really want to hear from you with your favorite and funny camping stories, especially if it’s about food. And, if you’re curious about camping as a recreational adventure, here are a few resources to explore:
Get your waterproof mascara ready, it is beerfest season! With the Oregon Brewer’s Festival around the corner (and many more), we’ve got you covered.
Here are our tips for getting the most out of your beer festival experience.
- Get your leg day in with squats over the porta potty. Because you won’t want to sit down.
- Come prepared-with to-go tissue.
- Be ready for the long lines.
- Make a plan for the inevitable beer fumble. Bust out the good ol’ bend and snap.
- Feeling embarrassed? There is always more beer.
- Don’t get paralyzed by too much variety.
- Take a cab, don’t drink and drive.