5 Best Marketing Tools of 2018

(from the opinion of a couple of Willamette MBA students)

Looking for a way to make your company stand out?  How do you know if you are reaching the right customer base? Confused with all of the tools and software programs available?

Well go no further! We have reviewed some marketing tools that will help you gain the market intelligence, analysis, awe-inspiring content creation, and social media management you’re craving.

Here are our top 5 picks:

Pardot 

This marketing tool powerhouse, focuses on Marketing Automation, allowing your sales & marketing team to work smarter, not harder.  Enjoy the ease of Advanced Email Marketing and formulated Lead Nurturing that helps you stay in touch with your prospect and move them to the Happy Customer Stage.  Pardot truly is an all-in-one marketing solution. Other features include:

  • Blended Lead Scoring & Grading
  • Prospect Activity Tracking
  • Forms & Landing Pages
  • Closed-loop reporting

SocialBakers

Ready to turn on the artificial intelligence?  Check out the AI-Powered Social Media Marketing Suite from SocialBakers.  Be a Master Marketer with Content Intelligence that provides details on A/B campaigns and what your consumers & prospects prefer.  Check out the full suite of features:

  • Audience Personas
  • Social Media Management
  • Social Media Monitoring
  • Community Management

Emma

Focused on the personal element for your company’s marketing?  Emma’s Content Creation is an easy to use interface that provides a personal but professional email campaign as a result.  With seamless integration with various CRM systems, Emma is the service you need to create beautiful emails that provide great ROI.  Also included in Emma’s services: 

  • Marketing Automation
  • Personalized triggers & follow up emails (tracking the journey of the customer)
  • Ease of use (speed & design) Email Editor
  • Email Analytics

    Google Trends

    Need to know if people are searching for your product or service online?  Well go to the source, Google Trends.  Explore what the world is searching to help narrow down your customer locale with global heat maps and compare keywords to see which provide better results.  Use the Historical Search Database to see what is trending in searches, and use the analysis feature to find related topics and queries.  Click the link below to take a short Google Lesson on how to effectively use Google Trends. 

LESSON: https://newsinitiative.withgoogle.com/training/lessons?tool=Google%20Trends&image=trends

AppAnnie 

Going Mobile?  Who isn’t now a-days?  Take AppAnnie for a spin and see how your business ranks in the app market with data & analytics. How much should you charge for access to your app? How can I ensure my app is driving engagement & targeting the right audience?  AppAnnie knows it all, and can provide a lot of knowledge for a little.  Check out AppAnnie:

We know there is a plethora of great software, knowledge base, and tools in the marketing game today.  We hope you enjoyed the tools we use to help make our marketing efforts successful.

Check back this week for more exciting insight into the brave new world of Marketing!

What do you think about the tools of the Digital Marketing Trade?  Give us your thoughts and feedback by clicking the survey link below!

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