Cats vs. Dogs: who does the internet love more?

This has to be the greatest debate facing our generation today – who do we love more (on the Internet)? We all are well aware that animals, not only cats and dogs, hold a warm fuzzy place in our hearts, especially when it comes to videos, memes, GIFs, and more.

You might think that cats rule the Internet. There are the hero cats – such as those that save little boys biking in their neighborhoods from pitbull attacks – and cats that are pure purrodigies such as those that know how to stroke the keys effortlessly on the piano.  

So are meowsers truly the mascot of the Internet? Or are bowsers taking over? According to the Chinese zodiac, 2018 is the Year of the Dog. Perhaps then, by nature of the alignment of the stars, dogs are more popular than cats. We dug deeper into some web analytics to find out who’s the Internet’s favorite animal:

  1.   Top Most Followed Instagram Pets in 2017

According to Instagram, the majority of pets (6 out of 10) followed on Instagram were dogs. Ok, so that’s probably not enough to justify that dogs are more popular than cats online. Let’s look at some other statistics.

2.   Top Instagram Posts

When it comes to number of total posts, there were 31M more dogs posts than cat posts in 2017 on Instagram. Although dogs had more posts, there were over 323M posts about dogs and cats combined. People sure do like to share the love for these critters and they’re winning on Instagram content, but it’s still hard to conclude that dogs are truly more loved than cats online.

3.   Search Trends

In 2012, we experienced a turning point in video searches. That is, globally, people became more interested in searching for dogs videos than cat videos. The graph below shows that cats have been on a somewhat steady decline since 2008. People desire more dog video content than cats.

Source: Google Trends 2018

Then another crazy thing happened. In 2014, the Google search term “cute dogs” was searched more for the first time than “funny cats” in the United States and globally in 2015. “Funny cats” has continued a steady decline ever since then while “cute dogs” have remained relatively stable. Does this mean that we yearn for playful Fluffy more than Grumpy Cat? Or could it be that the Sochi Olympics’ sweetheart Gus Kenworthy’s viral photos of stray puppies created a rise in online puppy love?

Source: Google Trends 2018

  1.     YouTube Content

While dogs are searched for much more than cats, there are less doggy videos actually uploaded.

  1.    Subreddits

And when it comes to one of the most popular subreddits for cats, dogs, babies, and more things that make you smile, /r/aww is a hotspot for “cute and cuddly pictures” with its massive following of 18.5M subscribers and growing. By sorting top posts on the subreddit by “past month”, there is a greater number of dog posts than cat posts. When it comes to indexing all subreddits though, there are more cat subreddits. This could mean that cat lovers are branching off to create their own subreddits and posting less on /r/aww subreddit.  

  1.  Kitty vs. Doggy GIFs

We love GIFs. When it comes to our GIF library, we have more cat GIFs to choose from than dog GIFs, according to GIPHY.com. As of today, there are 81K cat GIFs while only 77K dog GIFs. When it comes to GIFs with both dogs and cats, there are almost 70K. Clearly we’re attracted to the age-old entertainment of who’s the real Iron Man: cat v. dog.

  1.    “Cats and the Internet” is its own Wikipedia page.

Finally, the fact that there is a specific webpage for “Cats and the Internet” suggests the magnitude cats have on online culture. This type of page doesn’t exist for doggies on Wikipedia.

 

The Verdict: When it comes to searches and content, the winner is dogs. The reason for this may be that in the state of the world as it is today, we desire a sense of belonging and loyalty, something that dogs offer unconditionally. When it comes to viralness, cats take the cake. Maybe it’s the law of diminishing returns. As humans, we can only be interested in something for a specific period of time and then we redirect our interest somewhere else. Although there isn’t as much dog content online, the interest is there so get out there and start posting some cute pupperonis!

7 Reasons to use Poodles for Marketing

Everyone is looking for the best way to appeal to the perfect audience for their products.  Kick you marketing campaign into high gear with Poodles! Here are 7 reasons to use a poodle to drive your internet traffic.

1.  Perceived Wealth:  Poodles have been used as status symbol by the wealthy for generations due to their elegant features and elite intelligence. Use them to increase the perceived value of your product.

2. Emotional Appeal: Dog Food Marketing is the term used when users of the product are not the decision makers. Using poodles for advertising your products appeals to those decision makers emotional instincts with a relatable hook.

3. Play up the Stakes: Poodles are one of the smartest dog breeds and can be trained to do just about anything.  Draw in your target audience with poodles in offbeat action too wild for anyone to forget!

4. Diversity: Poodles come in all sizes & colors and are equally loved by diverse communities around the world. Build brand loyalty with your favorite groups. Poodle pride!

5. Ruffle some Feathers: Poodles can be easily tailored to bring out undeniable sassy attitudes unlike any other dog breed.  Throw shade at your competition by humiliating them. Complaining will only turn your audience away so turn up the heat by throwing in some laughter at their expense.

6. Feminism: Poodles have a lot of feminine appeal…Establish better engagement with your female clientele by demonstrating all that female power. Just don’t take it too far, otherwise you might creep them out.

7. Masculinity: Poodles are hunting dogs.  Use them to highlight the masculinity and agility of your product (Warning: Graphic content from real hunting scenes!).

 Just put a poodle on it!

9 Things to Watch for in the 2016 Olympic Games

With the opening ceremony of the Rio Olympic games coming this Friday, let’s take a look at all the important topics to watch this summer!

1. Opening Ceremony.  The opening ceremony is a spectacle watched around the world and can set the tone for the rest of the games.  Will there be a blunder like the little girl lip-syncing the national anthem in the 2008 Olympic games in Beijing, or a heart-touching moment like the late, great Muhammad Ali lighting the Olympic Torch?

2016 Women's Gymnastics Olympic Team
2016 Women’s Gymnastics Olympic Team

2. US Women’s Gymnastics Team.  The US women’s gymnastics team is the favorite to get the overall gold this year.  However, what might be more interesting to watch is whether another American can grab the All-Around Gold for the fourth straight Olympics. Three-time world champion, Simone Biles, is the favorite to win the gold. But, she is competing against reigning Olympic champion Gabrielle Douglas, 2012 Olympics fourth runner-up Aly Raisman, and hot newcomer Laurie Hernandez.

3. Conditions in Rio.  Zika, water pollution, gang violence and security issues are plaguing Rio.  For nearly a year, Brazil has been in a state of emergency as they battle the Zika virus known to cause birth defects in babies.  Several athletes have declined to travel to Rio this year and Zika is expected to be behind those decisions.  Water pollution also threatens the sailing events this year and athletes have been told to spend as little time as possible in the water due to untreated human waste in the water.  The World Health Organization has suggested athletes to “cover cuts with waterproof plasters prior to exposure.”  In addition to health issues, there are threats of gang violence and the Olympic security firm was fired less than a week before the games.  There have also been issues with the athlete’s Olympic village where “uninhabitable” conditions have kept athletes in nearby hotels instead, and the Australian team was robbed during a fire evacuation after returning to the village.

4. Michael Phelps and Usain Bolt.  Do these two all-time great athletes still have what it takes to bring home the gold for their countries?  With some out-of-the-pool issues and a suspension from Team USA, Phelps is said to be more focused than ever and ready to prove himself again.  Meanwhile, Usain Bolt, who is turning 30 on the day of the closing ceremonies, has seen his times get slower in the past years.  He is looking to win the 100m, 200m, and 4x400m relay for the third consecutive time.  No other person has ever done this twice.

5. Team Russia and Doping.  The Russian Olympic team has taken a huge due to doping.  The International Olympic Committee originally banned nearly 400 Russian athletes after the entire track and field, rowing, and weightlifting teams were all banned for doping.  The IOC announced it would not ban the entire team, but has still banned more than 110 Russian Olympians for this year’s Olympics, by far the largest of any Olympic games.  Will the remaining athletes be able to make a splash at the games?

6. US Basketball Teams.  While the Men’s team has a couple decent challengers in their pool, the US Women’s team has been absolutely dominate in the Olympics – winning 7 gold medals with an overall record of 58-3 in Olympic play.  They also enter the Rio games on a 41 game winning streak.  Despite several top athletes abstaining from this year’s games for the Men’s Team, they still figure to be the favorites led by Carmelo Anthony, Kevin Durant and DeMarcus Cousins.

7. New Sports.  Rugby Sevens will make its first appearance in the 2016 games.  Rugby Sevens is made up of seven active players for each team, compared to the 15-player teams in traditional rugby.  Golf is also making a return after a 112-year hiatus.  Baseball and softball, karate, squash, and roller sports all vied for the open two spots.

8. Can Brazil Take Gold in Men’s Soccer?  Brazil has five World Cup championships, but has never won gold in the Olympics.  Can the home team finally overcome their Olympic challenges and bring their country gold?

9. Allyson Felix’s Fourth Olympic Games.  At the age of 30, Allyson Felix is looking to become the third woman in Olympic history to win the 200m and 400m races in the same Olympics.  She boasts six Olympic medals and four individual world championships.

While we wait for the opening ceremony on Friday, check out how things are going with Donald Trump or just watch some cute dogs rolling around.

Nothing But Dogs Having A Grand Old Time

IMG_9533You work with the same awesome team long enough and you start to realize it’s no coincidence that you all like a lot of the same things. Including this bizarre quirk that our dogs all share when they get really excited.

Presenting…nothing but dogs rolling around having a grand old time!
(See links below the video for more awesome dog videos)

https://youtu.be/2PehyZtDtfI

More dog videos? More dog videos!

How to brush your dog’s teeth

5 reasons why Dogs are better than Cats