1. Failure to Create a Strategy with Measurable Goals
In digital marketing, a well-defined strategy is not only the key to establishing a strong direction, but it is also the impetus for aligning valuable content with a target audience. If a digital marketing strategy is missing, both the customers and employees of the organization will not understand the intent of the digital marketing message. Thus, the purpose and value would be lost. Therefore, it is imperative that an organization creates and refines their digital marketing strategies and goals to help them reach their target audience, measure their results, achieve organizational growth and remain competitive in the market.
2. Targeting the Wrong Audience
When starting a new company one of the most important things that are going to determine whether you make it or not is how you will market your product to the consumer, and who you target. If you target the wrong consumer segment, it could destroy your company because consumers will not be attracted to your product. If you target the right consumer, your company could be the next Coca-Cola or Disney.
3. Not Having a User Friendly Website
Did you know that having a website that an unfriendly website design will not only reduce traffic to the website, but it also results in a negative perception of the brand? It is true. So, what does it mean to create a “user-friendly” website? For a website to be user-friendly, it must have a minimum of the following 3 key features:
1. Speed: Customers expect web pages to load in 3 seconds or less. If the response rate is slower than 3 seconds, the customer may click away from the site.
2. Design: The design of the website must be intuitive and easy navigated by someone who is new to the site.
3. Mobile Compatibility: The website must be compatible with mobile devices.
4. Marketing Across Too Many Social Platforms
Specific targeted marketing audiences likely don’t spend time on every social platform. Allocating your resources to the right platform is therefore critical to ensuring your marketing efforts aren’t spread too thin. Start by studying and understanding which social platforms are primarily used by your audience and target the message to the three of four platforms that most closely align with the audience. Keep it narrow and focused for optimal results.
5. Ignoring Negative Feedback
Business on social media helps connect business directly with customers. A business can expect positive or negative comments. All positive and negative feedback is visible to the public. Avoid the temptation to delete or ignore the comments. Business should address the negative feedback as quickly as possible. Customers will follow the company’s response and judge how quickly and effectively they respond. Customers will search for feedback prior to purchase. Social ratings are available in Google review. A company can turn a complaint into a positive experience.
6. Not Leveraging Your Data
Effective marketing campaign managers measure performance through data, research, analysis and other performance tools. Social media marketing requires a similar attention to the data to drive improved results. Social marketers can improve their performance by leveraging Google Analytics or the tools provided by the social media platform. Leverage the data to drive improved results.