Free Social Media Tools to Try in 2018

As we covered in Just Because You’re a Millennial Doesn’t Mean You’re a Social Media Wizard,  social media is ever changing and so are the tools we use to express ourselves. Here are some outstanding free tools that set your social media presence to the next level.

Crello

Usage: Create new images for your web and social media presence. It has thousands of templates and millions of images to choose from.

Features: Animate designs with Crello for free. Whether you have a design team or not, faster is better.

Fastory

Usage: This is an editing tool to create stories on Instagram and Snapchat, allowing you to add text and upload videos. You can make stories in advance, email them to yourself, and post them when it’s convenient for you.

Features: Keeping a publishing schedule is a challenge. I like this tool to prep stories in advance.

Botletter

Usage: Are you sending blogs and newsletters on Facebook Messenger? Are you running a campaign with a strong Facebook presence? Now you can send up to 1000 messages a month for free.

Features: Like many new marketing tools, you can track and review your performance in the same place.

For additional reading, check out:

Digital Marketing Tips for Digital Natives

Gifs and Memes: The New Art of Marketing

 

 

Are you making any of these marketing mistakes?

1. Failure to Create a Strategy with Measurable Goals

 

 

 

 

 

 

In digital marketing, a well-defined strategy is not only the key to establishing a strong direction, but it is also the impetus for aligning valuable content with a target audience. If a digital marketing strategy is missing, both the customers and employees of the organization will not understand the intent of the digital marketing message. Thus, the purpose and value would be lost. Therefore, it is imperative that an organization creates and refines their digital marketing strategies and goals to help them reach their target audience, measure their results, achieve organizational growth and remain competitive in the market.

2. Targeting the Wrong Audience

 

 

 

 

 

 

 

 

 

When starting a new company one of the most important things that are going to determine whether you make it or not is how you will market your product to the consumer, and who you target.  If you target the wrong consumer segment, it could destroy your company because consumers will not be attracted to your product.  If you target the right consumer, your company could be the next Coca-Cola or Disney.

3. Not Having a User Friendly Website

 

 

 

 

Did you know that having a website that an unfriendly website design will not only reduce traffic to the website, but it also results in a negative perception of the brand? It is true. So, what does it mean to create a “user-friendly” website? For a website to be user-friendly, it must have a minimum of the following 3 key features:
    1. Speed: Customers expect web pages to load in 3 seconds or less. If the response rate is slower than 3 seconds, the customer may click away from the site.
    2. Design: The design of the website must be intuitive and easy navigated by someone who is new to the site.
    3. Mobile Compatibility: The website must be compatible with mobile devices.

4. Marketing Across Too Many Social Platforms

 

 

 

 

 

 

Specific targeted marketing audiences likely don’t spend time on every social platform.  Allocating your resources to the right platform is therefore critical to ensuring your marketing efforts aren’t spread too thin.  Start by studying and understanding which social platforms are primarily used by your audience and target the message to the three of four platforms that most closely align with the audience.  Keep it narrow and focused for optimal results.

5. Ignoring Negative Feedback

Business on social media helps connect business directly with customers. A business can expect positive or negative comments. All positive and negative feedback is visible to the public.  Avoid the temptation  to delete or ignore the comments.  Business should address the negative feedback as quickly as possible. Customers will follow the company’s response and judge how quickly  and effectively they respond. Customers will search for feedback prior to purchase. Social ratings are available in Google review. A company can turn a complaint into a positive experience.

6. Not Leveraging Your Data

 

 

Effective marketing campaign managers measure performance through data, research, analysis and other performance tools.  Social media marketing requires a similar attention to the data to drive improved results.  Social marketers can improve their performance by leveraging Google Analytics or the tools provided by the social media platform.  Leverage the data to drive improved results.

Facebook vs Linkedin, Who Will Do it Better?

Original Article: You Might Find Your Next Employee (or Job) on Facebook

Facebook is making its creepily comprehensive knowledge of its users available to employers looking to hire help.

Original Contributor: Lesya Liu

Businesses in the U.S. and Canada will now be able to post job openings and review applications on Facebook. Users who are considered to be a good fit by Facebook will see the job listing in their newsfeed. Apparently, Facebook is trying to compete with Linkedin in the job search market using their huge daily user base, but here comes the question; Is Facebook really capable of doing that?

“You might lose a chance at a job before you even get your chance”
Given the nature of the personal interactions between Facebook users and their posting behaviors, the article argues that applicants would lose their chances in jobs at the early stages because of their posts, interests, and images on their profiles, but this could be a double-edged sword because the firms can match applicants with their organizational culture based on their posting behavior. This would save both sides a lot of time and effort during the hiring process and give applicants another strength by showing who they really are!  
Image result for facebook new job post

“Facebook beats specialty networks in their games”
The article argues that Facebook is trying to beat LinkedIn as a professional platform, however, LinkedIn interaction’s dynamics are different than Facebook’s. LinkedIn targets professionals with high levels of education. On the other hand, Facebook depends on the personal relations between users that would lead to a bigger pool for part-time jobs and low-level opportunities.



“Put paying customers in the driving seat”
Although Facebook has 60 million business pages, only 4 million are actively advertising. The author, Lesya, argues that the new job search attempt is just a way for Facebook to increase its advertising revenue by attracting the small businesses. However, Facebook is trying to overcome the fact that its organic reach is almost gone. Therefore, Facebook is making use of the job listings by letting the businesses pay to promote their openings and drive more traffic to the platform.

Image result for Put paying customers in the driving seat