As a runner and a not-for-profit professional, I thought that the Charity Miles App seemed too good to be true. I quickly realized that it was an innovative platform that lived up to its mission.
How it Works
By downloading the Charity Miles App, individuals can track their running, walking, or biking activity and convert mileage into donations to their favorite charities. The app allows for individuals to choose from over 40 charities, which will receive $0.25 per mile run or walked, and $0.10 per mile biked. Individuals select their activity type, enable location services for the app to track activity, and start their workout. When finished, it’s as simple as clicking the finish button, which leads to a workout summary which includes mileage, activity time, and the amount donated to charity. Users can even take a photo of their workout, which will generate an image to promote the apps and activity through social media.
- Easy to use: it only took a couple of minutes to create a user profile and figure out how to log miles.
- It’s a win-win-win: everyone benefits- users, who get to contribute to social causes, companies who get high-impact advertising space, and charities, who receive money from every mile logged.
- Lack of functionality: The app won’t be replacing your GPS watch anytime soon. Mileage wasn’t incredibly accurate, and I was unable to pause my activity when at a stoplight.
- Missed promotional opportunities: If you plan to share your activity mileage via social media, you can only so right after you’ve finished the activity. This removes opportunities for users to advertise the app and it’s sponsors.
An Innovative Digital Marketing Medium for Companies
Charity Miles touts the ability for sponsors to maintain a captive audience due to the structure of the app/sponsor/user setup. By sponsoring the app, companies can advertise their charitable giving through the agreement to donate $X per each mile logged in the app. Companies can expose app users to a variety of sponsored content, including blog posts, product discounts, and free trials. This structure melds corporate giving and advertising, as sponsorships fund the donations.
Will I Continue Using Charity Miles?
In short, yes. The app is easy to use and is a low commitment option in giving to social causes. As long as you can get past the amount of sponsored content (hey, they are donating money on your behalf) I recommend that you try it on your next walk, run, or bike ride too.