Cats vs. Dogs: who does the internet love more?

This has to be the greatest debate facing our generation today – who do we love more (on the Internet)? We all are well aware that animals, not only cats and dogs, hold a warm fuzzy place in our hearts, especially when it comes to videos, memes, GIFs, and more.

You might think that cats rule the Internet. There are the hero cats – such as those that save little boys biking in their neighborhoods from pitbull attacks – and cats that are pure purrodigies such as those that know how to stroke the keys effortlessly on the piano.  

So are meowsers truly the mascot of the Internet? Or are bowsers taking over? According to the Chinese zodiac, 2018 is the Year of the Dog. Perhaps then, by nature of the alignment of the stars, dogs are more popular than cats. We dug deeper into some web analytics to find out who’s the Internet’s favorite animal:

  1.   Top Most Followed Instagram Pets in 2017

According to Instagram, the majority of pets (6 out of 10) followed on Instagram were dogs. Ok, so that’s probably not enough to justify that dogs are more popular than cats online. Let’s look at some other statistics.

2.   Top Instagram Posts

When it comes to number of total posts, there were 31M more dogs posts than cat posts in 2017 on Instagram. Although dogs had more posts, there were over 323M posts about dogs and cats combined. People sure do like to share the love for these critters and they’re winning on Instagram content, but it’s still hard to conclude that dogs are truly more loved than cats online.

3.   Search Trends

In 2012, we experienced a turning point in video searches. That is, globally, people became more interested in searching for dogs videos than cat videos. The graph below shows that cats have been on a somewhat steady decline since 2008. People desire more dog video content than cats.

Source: Google Trends 2018

Then another crazy thing happened. In 2014, the Google search term “cute dogs” was searched more for the first time than “funny cats” in the United States and globally in 2015. “Funny cats” has continued a steady decline ever since then while “cute dogs” have remained relatively stable. Does this mean that we yearn for playful Fluffy more than Grumpy Cat? Or could it be that the Sochi Olympics’ sweetheart Gus Kenworthy’s viral photos of stray puppies created a rise in online puppy love?

Source: Google Trends 2018

  1.     YouTube Content

While dogs are searched for much more than cats, there are less doggy videos actually uploaded.

  1.    Subreddits

And when it comes to one of the most popular subreddits for cats, dogs, babies, and more things that make you smile, /r/aww is a hotspot for “cute and cuddly pictures” with its massive following of 18.5M subscribers and growing. By sorting top posts on the subreddit by “past month”, there is a greater number of dog posts than cat posts. When it comes to indexing all subreddits though, there are more cat subreddits. This could mean that cat lovers are branching off to create their own subreddits and posting less on /r/aww subreddit.  

  1.  Kitty vs. Doggy GIFs

We love GIFs. When it comes to our GIF library, we have more cat GIFs to choose from than dog GIFs, according to As of today, there are 81K cat GIFs while only 77K dog GIFs. When it comes to GIFs with both dogs and cats, there are almost 70K. Clearly we’re attracted to the age-old entertainment of who’s the real Iron Man: cat v. dog.

  1.    “Cats and the Internet” is its own Wikipedia page.

Finally, the fact that there is a specific webpage for “Cats and the Internet” suggests the magnitude cats have on online culture. This type of page doesn’t exist for doggies on Wikipedia.


The Verdict: When it comes to searches and content, the winner is dogs. The reason for this may be that in the state of the world as it is today, we desire a sense of belonging and loyalty, something that dogs offer unconditionally. When it comes to viralness, cats take the cake. Maybe it’s the law of diminishing returns. As humans, we can only be interested in something for a specific period of time and then we redirect our interest somewhere else. Although there isn’t as much dog content online, the interest is there so get out there and start posting some cute pupperonis!

The Lion in your Living Room: A Product Experiment on 4 Unsuspecting Housecats

The Premise

When it comes to cat costumes, between owner and feline, it’s clear which party derives value from the act of stuffing the other into ridiculous garb. We like seeing our cats look all dumb and cute in stuff… It rocks (this message was not approved by cats.)

To better understand the full experience of Lightly Harassing Your Cat for Personal Enjoyment™, Team MANA has reviewed this smashing product:

which you, too, can own for a measely $14.95! (From Amazon, of course.)

Basically, it’s a lion mane meant to be worn by a domestic house cat purely for the amusement of humans. We tried it out on four different kitties and rated each experience according to three criteria:

  1. Cuteness
  2. Comfort
  3. Wearability

The Contestants


Clocking in at 12 pounds of cuddle, Napoleon is one healthy chocolate-caramel dreamboat. She (yes, she is a she) is generally mild-mannered but feisty when provoked. Let’s check out the sequence of events.

Kitty does not like.

No one involved in the making of this photo was having a nice time. No one.

Okay fine, one of us is having a fairly nice time.

Vicious retaliation.

Napoleon ratings

Cuteness: ⭐⭐⭐⭐

Comfort: ⭐

Wearabilty: ⭐⭐

Overall: ⭐⭐

I was doubled over laughing the whole time, but also felt some sizable guilt. If the mane had been left on any longer, claws would have come out and all parties would have suffered.


Jasper is a two-month-old, 3.5 pound baby who may in fact be an angel encapsulated in an earth-bound body. His front paws have seven toes… is this a sign of his divine power? Perhaps.

Wondering why this blob of fur won’t get away from his face…

Clearly not having fun… but still lookin’ pretty cute!

Jasper ratings

Cuteness: ⭐⭐⭐⭐⭐

Comfort: ⭐

Wearabilty: ⭐

Overall: ⭐⭐

…We tried… but in this case, one size does not fit all.


Sasha is a  10 year old, 17 lb sweetheart. She will talk your ear off if given the chance and absolutely loves bubbles. Katie has the pleasure of sharing her home with Sasha. From past experiences of finding Sasha’s collar removed and lying around the house, we knew that she wasn’t going to be a big fan.

Sasha ratings

Cuteness: ⭐⭐

Comfort: ⭐

Wearabilty: ⭐⭐⭐⭐⭐

Overall: ⭐⭐⭐


Known in her castle as the “guard cat,” Zola is a whopping 18 pound chunk of sass with zero time for your BS. Think of Zola as a very, very hard shelled candy with a soft center reserved for one human and one human only: Lexie DeMartini. We knew from the outset, this one would be a rough ride.

And yes, just like all of your favorite singing competition shows, we saved the best review for last…

That poor mane didn’t stand a fighting chance.

zola ratings

Cuteness: ⭐

Comfort: ⭐

Wearabilty: 0

Overall: ⭐

I think we can all agree, it would have been cute… but this princess does not do lioness. If your pet starts hissing when the costume gets in its bubble, I think it’s safe to say you should not put this thing on your pet.

So, what did we learn about reviewing products? First of all, be honest about your product! Let your consumers know not only what it can do, but also what limitations it may have. This way, you’ll have a better chance of having happy customers, not ones who hate your product because it didn’t turn out to be what they expected.

Use real user-experiences! No one wants to read a product review that is fabricated by someone sitting at their desk in an office… unless you have undeniable photoshop skills, go find someone who owns your product and ask them what they think about it. This is so easy to do nowadays with all the social networking sites out there. Create a hashtag and tell your followers to use it! This way, not only will you have real product reviews to showcase, you’ll also gain awareness due to all the people using your tag and their followers who will see it.

Lastly, don’t be afraid to have fun with it!

If you want to learn more about the MANA team, check out The Power behind MANA.

Interested in seeing what else we’re up to? Take a look!