Chuck Norris once kicked a horse in the chin. Its descendants today are known as giraffes

Chuck Norris High Kick

Did I get your attention? Never underestimate the power of Chuck Norris to get people’s attention. Or any other celebrity for that matter. The power of celebrity branding or endorsement cannot be understated these days. We see a movie star wear something, we want to buy it to be like them. We see an athlete drink Gatorade, we absolutely must buy a case of it! Chuck Norris also has done a run of celebrity endorsements. Anyone remember The Total Gym? My personal favorite are the Action Jeans, just in case you too need to high kick someone in the chin.

chucknorris_jeans

Of course, Chuck Norris isn’t the only celebrity to endorse a product. How many stars are now endorsing shoe companies like Adidas or Puma? What about athletes? How many people have just had to have a pair of Jordans or KDs by Nike? Everyone wants to emulate their favorite star or athlete, and buying what they are selling is a big part of that. If we can’t look like them, we can at least dress like them. Same with cars, or in this case trucks. I wonder how many Volvo trucks Jean-Claude Van Damme’s commercial sold?

But is celebrity endorsement just being seen wearing a particular brand? With most celebrities having several hundred followers on their Twitter account alone, celebrities also have the ability to reach a broad audience base, much more than you or I could on any of our social media platforms. Because of that, celebrities get an insane amount of money just to tweet a brand. A simple celebrity search gives us a few numbers from 2013  to put this into perspective. Actor Frankie Muniz gets paid $252 per tweet. Doesn’t seem like much, but that’s just one time. If he tweets a product 20 times, that’s $5040 for a couple minutes’ worth of work and he’s just reached 175,000+ potential customers. What about a Kardashian? Khloe earns $13,000 per tweet. That’s a whole lot of money, but well-earned because her tweets will reach over 8 million people. Companies that are willing to pay her that kind of money fully understand that if they reach just a percentage of her followers, they will easily recoup their cost.

So what does this all mean? If you can afford Chuck Norris (or another celebrity) to endorse your product publicly, it will likely cost you significantly, but the upfront cost will likely be recouped by additional customers that your own marketing might not meet. And not to be outdone by Jean-Claude Van Damme, I leave you with this video:

 

Chuck Norris approves this post! (Not really, but imagine how many followers I would have if he did!)

Chuck Norris thumbs up

 

If you like this post, check out these others:

Pokemon Go as a Marketing Tool

Yelp and Zynga – Big Business Capitalizing on Our Desire to Connect to Our Communities

Are You Unprepared for Your Next Job?

Are You Failing to Plan for Your Next Employee?

 

How to Sell Yourself in 5 Steps

After you’ve mastered selling yourself, it’s time to take your marketing to the next level and learn to Growth Hack ANYTHING.

Whether you’re looking for a new job, a promotion, or honing your skills in your current role, developing your own personal brand will help you keep your eyes on the prize – getting the most out of your career.

  1. Establish your personal brand.

Your brand is the sum total of your reputation, the quality of your work, what you stand for, and how you represent yourself to the world. Your brand can build on itself in a positive way, if you play your cards right.

Brand Loop

 

Who you are and what you stand for will come across in the quality of your work. Assuming you’re producing high-quality work, this builds trust and confidence in you from your employer and peers. This increase in trust and recognition can generate rewards, such as promotions, accolades, awards, or bonuses. And these, in turn, may elevate you in the eyes of others, build your confidence, and continues to grow your positive brand image.

  1. Identify your target “customers”.

Since you’re marketing yourself, your “customer” will be your future employer. So identifying the target customer you are after will help you hone in on what position and/or industry is the right fit for you. Then, you can highlight the skills and qualities you have that make you the best fit for that industry or position.

Know your audience:

  • What industry do you want to work in? (i.e. Technology, Transportation, Government)
  • Does industry matter to you or are you looking for a line of work that will transfer across industries? (i.e. Project management, Communications, Purchasing)
  • What are the skills you bring to a particular industry or position that make you the best fit?
  1. Develop a strategy.

Now that you know who you are and who your target “customers” are, it’s time to develop a plan of action for getting your name out there. Just like any company would work to differentiate themselves from other companies, you can set yourself apart from all those other job seekers out there.

strategy

  • Be consistent – Find ways to build your reputation in the field you’re passionate about and politely decline those that take you off course.
    • For instance, if grant writing is where it’s at for you, find volunteer opportunities or apply for positions having to do with grant writing. It can be easier to tell your story if connections from one experience to the next are clear.
  • Reinforce your brand – Join professional associations and other groups to find networking opportunities and practice telling your story. Reinforce your brand by telling your story in these places as well:
    • LinkedIn
    • Personal website or blog
    • Facebook
    • Twitter

logos

  1. Gather intelligence.

Doing your market research, your homework, or whatever you want to call it is critical for success. How will you know who’s hiring or what skills are required for a particular line of work if you don’t do your research? You can get a lot about where your skills and those of your dream job align or learn what you need to do to brush up to things to meet the requirements of your next job, just by looking around or asking:

  • Check job postings on specific company websites
  • Read job descriptions on job boards
  • Meet industry “insiders” for informational interviews
  • Go to networking events
  1. Be You!

Most important – be the authentic you. People can tell when you’re faking and it doesn’t feel good either. So be genuine and honest and let your true self come through. It’s the best brand there is!

Knowing yourself, what your strengths are, and what you want from your career will help you develop your own personal brand. Now get out there and brand yourself!

 

What is Growth Hacking? Take your marketing to the next level and learn to Growth Hack ANYTHING.