What started out as multiple Facebook events by multiple women across the United States to protest recent political events then turned into joined efforts and became known as the Women’s March on Washington. This movement grew into a protest with over 5 million participants worldwide. As a grassroots movement, the Women’s March on Washington frequently posted substantive content to engage and mobilize its participants. Their event-based marketing strategy has translated into further goal-based social media marketing like the “10 Actions/100 Days” Campaign and continues to demonstrate effective national social media marketing.
There is nothing sexy about cleaning… until Mr. Clean upgrades your husband into a shiny buff version of his former self. Yes men and women – you heard that right. With a quiet release of “NSFW” teasers a week prior to the Super Bowl in early February, Mr. Clean set the stage for a sultry new persona that blended well into the Valentine’s Day social media cycle.
#SaltBae, otherwise known as the Turkish chef Nusret Gökçe, went viral in early January for sensually salting and slicing meat. On January 7th, Gökçe uploaded a video of himself on Instagram demonstrating his knife skills at his restaurant in Abu Dhabi, and within 48 hours, the video gained over 2.4 million views and 8,700 comments. That same day, Twitter user @lolalissaa reposted the video along the the message “so this is #saltbae.” People then started making Salt Bae parody videos of themselves, using the #SaltBae hashtag, and the trend went viral.
Anheuser-Busch is known throughout the marketing industry for creating memorable Super Bowl advertisements, from puppies and Clydesdale horses, to this year’s ad regarding immigration in the United States. The Budweiser/ Bud Light company ran a digital advertisement that was one of the most-shared advertisements online and had the most online views of any Super Bowl ad, thus far.
The Netflix series “Stranger Things” has been ranked the Most Popular Digital Original Series, according to Parrot Analytics. Following this success, Eggo has also been gaining recognition from products used in the show by the main character Eleven. Therefore, to promote the second season of Stranger Things, Netflix and Kellogg’s Eggo partnered to open with a short clip of the frozen waffles and the social team at Eggo moved quickly to Twitter to capitalize on the exposure. The tweet gained more than 9,200 retweets and 20,000 likes, a shocking spike from what the Kellogg company typically receives.
— Eggo® (@eggo) February 6, 2017