Psychological levers for a social media marketing approach

The recognition of Internet and social media as communication tools led to consider new marketing approaches. Far from being based on superficial principles, these 2.0 marketing strategies depend on real psychological levers. Consequently, analyse these levers would surely help brands in targeting audience and their needs.
Why do people express themselves on social media ? What are they looking for through these media ?
What are the reasons they need to exchange ?

Here are some psychological levers a relevant social-media strategy should take into account :

I) Humans are social animals

Humans are a part of society, they are social animals. Consequently, they need to communicate, to exchange on a daily basis. According to Nestor Fernandez Sanchez, psychologist and author, : « Social media break time and space barriers to establish and maintain interpersonal relationships thanks to the exchange of ideas. ». And these connections embody so many opportunities for brands to exchange with potential customers.

II) Seeking fame and need for recognition

Social media offer a new space and new opportunities for people who seek fame. For some of them, being famous on social media naturally means they are also famous in real life. Unfortunately, it can lead to Herostratus syndrome (a 4th-century BC Greek arsonist, who sought notoriety by destroying the Temple of Artemis. His name has become a metonym for someone who commits a criminal act in order to become famous.), one of unintended negative effects of social media. Not everyone wants to be famous, but all of us are looking for signs of recognition by our peers.
Actually, any human needs them, as a cornerstone of self-esteem. And these phenomena are deeply linked to the sense of belonging. According to psychologist Monica Quintana, our mindset is partly connected to the need, as human being, to belong to a community, something bigger than yourself.
« We need to be recognized by others in order to have a good self-esteem.».   We try to belong to a group, a community, either explicit or implicit. Getting involved in a community by sharing information, comments, and above all obtaining a reaction from your peers provide a social recognition.
We also like to exchange to show our individual perception to others. Carl Rogers make a critical analysis, saying that our personality is composed of the « True self » and the « Ideal self». Indeed, we increase the chances that get us closer to our ideal self. Here are some practical examples : publicly
support a politician to express your belonging to his movement, follow an artist to show your musical taste or share a funny video to expose your sense of humour.

III) Reciprocity

When setting up a social-media marketing strategy, brands have to keep in mind that they are constantly watched by users and potential customers. In order to generate an effective mutual relationship, the brand has to make the first move and offer a useful, qualitative content. The aim is to
create and maintain relationship with the customer, thanks to recipes, tutorials, or storytelling for instance. According to a New-York Times survey, 94% of users attach great importance to the usefulness of information they share. Consequently, it is the brand’s job to be particularly careful to the content they produce.

IV) Social proof

The social proof phenomenon influences the consumer behavior. Concretely, it is about how many times the brand is named (thanks to comments, reviews, advocating articles …). In marketing terms,
we talk about organically generated stimuli of the brand the consumer faces through his journey on social media. How to maintain the positive impact of these stimuli ? Answer cleverly to both positive and negative comments, thank your follower and engage the community even more.

V) Scarcity

A scarcity strategy can be truly efficient, as it is based on FOMO (Fear Of Missing Out), common feeling among regular users of social media. In fact, by offering an exclusive content or time-limited offers, the brand take advantage of a potential emotional distress a consumer can feel if he misses
information, opportunities or gifts. For instance, giveaway contest.

VI) Turn to consumer advantage

Finally, a very down-to-earth yet persistent lever is that most of users actions on social media are motivated by the fact that they can concretely take advantage of their engagement toward a brand (gifts, discount codes, etc). A survey shows that 67% of respondent users have ever liked a brand page in order to receive special offers.
To sum up, a social- media marketing strategy rests upon fundamentally human psychological levers and also psychological behaviors intensified by the context of social-media. As a result, it becomes essential for a brand to :
– Understand the psychology of its audience
– Understand deep explicit and implicit motivations of its audience. Why is the user present on this platform? As a brand, how can I fit in exchanges ? What is the specific web navigation path on this specific platform ?
How ? Thanks to analysis, scientific search, brand engagement. It may read tedious, but very helpful to identify an relevant customer persona, customer path to purchase through web navigating

This Is Why Donald Trump Is So Influential on Social Media

Becoming the 45th president of the United States of America should have encouraged Donald Trump to give his tweeting a rest, right?

He may only have an average approval rating of 38 percent, but he has 48,759,984 Twitter followers.

So what makes him so influential on social media?

Yes, he has a lot of followers. And yes, the content of his posts probably has a lot to do with it as well. His tweets range from petty and rude to hostile and untrue. They spark controversy on a daily basis and are a regular topic on the evening news. But there is so much more to it than just the offensive nature of his tweets.

Connectivity vs. Activity

On what seems like a never-ending quest to obtain more social media followers, we must also remember that connectivity isn’t everything when it comes to being effective on social media.

Trump has over 48 million Twitter followers, but what may be even more important than his number of followers is the number of tweets he has posted.

On the list of the top 100 people and brands with the most Twitter followers, Trump ranks 20th, compared to Katy Perry, who comes in at number one with 108,808,851 followers. However, while Perry only has 8,859 tweets, Trump has 37,086.

Why does this matter?

In the world of social media marketing, people who have a lot of followers are called “hubs.” Take Taylor Swift as an example—she has 85 million Twitter followers. Because she has so many connections, it would make sense for a business to choose her as someone to promote its brand, wouldn’t it?

Not exactly. In a study done by Stukent, it was found that for many Twitter users, increasing their follower count actually resulted in them posting less frequently. Not surprisingly, Swift has only tweeted 86 times.

A “pump,” on the other hand, is someone who doesn’t have a ton of followers, but has very high activity, which means they are constantly posting on social media and engaging with their followers. In another study done by Stukent, they looked at 20,000 pieces of content and found no correlation between how many connections the initial sharer had and how many times others shared the piece of content. They did, however, find a positive correlation between how active the initial user was and the number of times the content was shared.

Activity—rather than connectivity—seemed to be the differentiating factor when it came to how likely people were to share content.

An important reason why pumps can be so effective is because their social media accounts are perceived as being more personal than someone who has millions of followers, but barely interacts with them.

This is why Trump is so influential on social media—he is a hub and a pump. While his tweets may be crude, aggressive, and brash, it is the fact that he shows his personal feelings and emotions through his posts that makes his followers feel like they know the @realDonaldTrump.

So what can we as business professionals learn from Trump’s social media?

When it comes to social media marketing, hiring influencers to promote a brand can be extremely effective—but only if we know how to choose the right ones.

The number of followers that someone has is not always the most important aspect of their social media. It’s vital to find someone who has a personal nature to their account and who is constantly active and engaging with their followers.

While there are some obvious reasons why Donald Trump may not be the best choice when it comes time to actually pick an influencer, we should still remember what makes him so effective and take that into consideration when trying to find the perfect promoter for the brands we are working for.

GIFs provided by giphy.

5 Viral Social Media Challenges That Should Never Be Forgotten

1. Ice Bucket Challenge

The Ice Bucket Challenge began when golfer Chris Kennedy completed the unaffiliated challenge and dedicated it to ALS awareness.  It drew in big name celebrities such as Oprah, Steven Spielberg, and Donald Trump.

2. Mannequin Challenge

This challenge consists of someone standing completely still, like a mannequin, while a song plays in the background—usually “Black Beatles” by Rae Sremmurd.  It went viral with the hashtag #MannequinChallenge on Instagram and Twitter.

3. Planking

Planking swept the newsfeeds of millions in 2010, originating from a Facebook page created by two Australian friends that showcased some of the best “planking” photos.  The challenge was accepted as users began to post their own photos, each one more awkward or dangerous than the last.

4. Harlem Shake

Youtuber “DizastaMusic” is credited with creating the trend, which involved a 30-second dance routine often featuring costumes or props.  The choreography was reminiscent of a flash mob, as videos often began with one dancer, surrounded by people looking confused, and ended with the entire crowd participating.

5. Cinnamon Challenge

Peaking in 2012 and then again in 2014, this challenge featured people attempting to eat a spoonful of cinnamon in less than a minute without water.  It faced a lot of public scrutiny as a health concern.

Just Because You’re a Millennial Doesn’t Mean You’re a Social Media Wizard:  Make Your Content Count

It is time for us to reveal the identity and intent behind this social media marketing operation…

We are the Sassy Marketers, four ridiculously average students wading through the waters of an MBA.

We’ve almost reached the finish line. Some of us are even graduating (and facing a greater challenge – finding a job…. and adulting).

These past five weeks we’ve shared our commentary and insights on anything from Wendy’s sassy twitter roasts to the reason why Macklemore was spotted wrestling a bear.

Here we are. We have fought viciously for clicks, and learned a lot in the process. Don’t worry, we won’t part without a few final reflective notes:

1) More Channels are Better Than One

It may seem obvious, but if you want your content to get traction, not only should you post it often, but you should post it in different places.

Network connectivity is one of social media’s biggest assets (it’s huuuuuge), and it’s ignorant not to take advantage of it.

Does that mean you should post content every 10 minutes? NO, nobody likes that person. But, you should share your content strategically. This means leveraging peak hours of the day when people are likely to check their social media channels. That’s not to say you should always post content at the same hour every day, but stagger your postings to get different sets of eyes on them. Sharing the same post a few times a week will not only ensure that more eyes see the content, but that more people actually look at your content (I’m talking full-on read through). If a user sees that a few of their friends have shared an article already, they might be more likely to read that article than if they are seeing it for the first time. This will also increase the longevity of your content’s relevance.

But it’s not just about how often you post, it’s also about where you post. Do you think Kim Kardashian has a million social media channels because it’s fun? WRONG, she does it to stay relevant and in your face.

Using different media channels lets you tap into different markets, the more eyes on your content, the better. It’s also important to keep in mind that, even though society is turning into a technological epicenter, not everyone falls in the same circles. Posting all your content on Twitter might ensure that some people see it, but not everyone has Twitter. Every social media channel is valuable when dispersing content, SO USE THEM.

And remember kids, post often, but not too often (because no one likes that person).

2) The Audience Matters

Understanding who your audience is, what their interests are, where they live, and, most importantly, why they read your content is critical for designing content that is not only likeable and engaging, but shareable as well. Today’s data-centric focus has made this process easier and much more insightful, thanks to insight managers like Google Analytics.

Google Analytics provides essential information that goes beyond traditional metrics, such as total sessions and bounce rate to include useful measures of audience engagement and frequency distributions. But what does this have to do with writing engaging content? Without knowing your audience, you are essentially writing blind and hoping–instead of knowing–that your efforts will result in page clicks and website traffic.

The most important thing that I learned while tracking our audience metrics was simple metrics can be the most effective. Information such as gender and age identify demographic groups who are interested in your content and who you should write to. For example, our blog posts appeal to both women and men between the ages of 18 to 24 (the exact breakdown is 51 percent for women and 49 percent for men), but this was not always the case. Our first two posts (Masters of Social Media and An Oscarized Mix-up for the Ages) captured more attention from women than men–upwards of 70 percent. A key takeaway here is to pick a group who you want to engage and write for them. Doing so will give clarity to your blog and emphasize a cohesive story within your content.

Another interesting metric is location, which is extremely powerful if your goal is to engage a local audience, either for a specific city or state. One piece of content that performed particularly well was our long form editorial on Macklemore’s endorsement with Columbia Sportswear, which aligned well with our audience location demographic. The majority of our audience lives in  Oregon or Washington, so long form content that involved elements from both states (Columbia is headquartered in Beaverton while Macklemore is from Seattle) was a direct match. The result was a bounce rate lower than 60 percent; mighty decent for a start-up blog.

The lesson here is know your audience and know it well. Even simple metrics can provide a treasure trove of insights on who reads your content and why they do it because the better you know your audience the better your content will perform.

3) I Meme it!

As social media is constantly being critiqued and improved, methods of connecting with your online audience are continually changing. A common favorite method is the use of memes. The word meme was first coined in 1976 in a book called The Selfish Gene by Richard Dawkins. Dawkins defined a meme as “an idea, or style that spreads from person to person within a culture.”

As technology rapidly began to be used, the definition of the the “meme” rapidly changed as well. The modern meme can be defined as a virally transmitted cultural symbol. The modern meme is categorized by inside jokes, celebrity photos, and snapshots of TV shows etc. The modern meme is instantly recognizable and may even be relatable. The modern meme can be used to boost your brand’s popularity and reputation.The modern meme can be used as attention grabbers and content enhancers.

Although there are major benefits to using the modern meme, there are rules of using the modern meme to success:

  1. Know your audience – A particular meme might be hilarious and relatable for some, though not for others. Consider the characteristics of your audience before pursuing the method of the modern meme
  2. Know your brand – If your brand is playful and energetic, the modern meme could work in your favor. If your brand is cut throat and stoic, the modern meme would likely work against you.
  3. In small doses, the modern meme is a cherry on top – Use the modern meme sparingly to enhance your content, not hijack it.

4) Reddit is a cruel, cruel world

Posting on Reddit as a newbie is like walking into a cultie Harry Potter fan club without proper wand and attire. Basically, everyone stares at you, points towards you, and shouts at you to leave. Reddit is notoriously hard to infiltrate, especially in the realm of social media marketing. To interact on Reddit (the so-called front page of the internet), you need to know the game and play by the rules. Every subreddit is its own mini community, and each has its own guidelines, moderated and enforced vigilantly by other Redditors. To use Reddit appropriately, one must ensure their “Reddiquette” – the values of many Redditors, as written by Redditors themselves – is in tip-top shape. To read up up on general Reddiquette commandments, see here:

Promoting a brand or post on Reddit initially seems easy. Find a subreddit related to the content you wish to post, then copy and paste your link and press submit. Easy – right? Not so fast… on Reddit you can either get upvoted to glory, downvoted to nothingness, or worse – you can be flagged or banned from a group for not following the rules. And unless you have good karma (yes, more Reddit lingo) you won’t get anywhere quickly.

To use Reddit for social media marketing, you need to be prepared to do some research. There will be plenty of trial and error. Not only do you need to find a subreddit that matches your content, but one that matches your culture. Do not underestimate cult mentality, and the power of avid Redditors. In the next 24 hours, you’re far more likely to have your post deleted in a subreddit than you are to get a traffic ticket.

To read more about social media marketing on Reddit, see here 

So let’s recap…

Overall, there are any number of ways that you can help your content gain traction on social media. You can post often, post in different places, post with a specific audience, or even change the format of your content. The key is to be interesting and engaging, and NOT predictable. Most people (those of us that are tech savvy) can spot fake news or click-bait from a mile away. Even if you didn’t pay attention to most of this article (because let’s be honest, if you made it this far, you were either skimming or you’re trying to avoid doing work), walk away with this in mind; the more work you put into your content, the more you’re going to get out of it. Posting on social media for engagement doesn’t have to be a chore, make it fun. The more your personality comes through, the more your content is going to be enjoyable to read.

You have an imagination for a reason, remember to use it.  

Perceptions and Pitfall of Social Media Manipulation

For the past 13 weeks, we have been trying to manipulate you.

Now before you get worried or annoyed let me put this into perspective. We aren’t pushing fake news or getting you to believe something that you otherwise might not. Nor are we trying to sell you anything or push any type of social agenda.


What we HAVE been doing is trying to get you to visit and read different types of articles on social media designed to both grab your attention and keep you reading.


So, who are we? And what have we been posting? We are a group of MBA students who are focused on learning about marking on social media platforms. And as far as our posts we have been writing all kinds of content centered around the impacts of social media on marketing and business, in general, trying to gain people attention. Articles like social media reviews and original video content exploring social media were all some of the ways we reached out.


Along the way, we have learned some significant lessons.


First the pitfalls.

One of our most potent lessons was that quality content that grabs people’s attention and keeps it IS HARD TO WRITE!!!


There are millions of topics out there but making an article approachable, interesting and relevant to folks beyond yourself isn’t as easy as it sounds. Chances are others have already put pen to paper covering your topic and the social media world encourages people to surf between items quickly, always looking for that next great topic.


That brings up another pitfall we encountered. People searching social media tend to be fickle! What might interest them one minute is old news two minutes later. Trying to write your content so that it is current while making sure it has longevity is a significant challenge.


How about Perceptions? What did we learn during these experiments?

One key perception we had was that when marketing ideas to the social media world the more you diversify the better.


We stuck to platforms that we were comfortable for the most part. We had group members with followings on Facebook and Instagram that naturally gravitated to those media outlets to drive collaboration. We also had folks that had used LinkedIn and built up networks of contacts over the years.

Had we to do it again we would dig into some of the other vibrant social communities out there. Sites like Reddit, for example, have all kind of more focused forums especially suited to discussions with folks with similar interests.


We also learned a lot by breaking down how different articles worked in terms of statistics like Bounce Rate and Average Time on Page. This shot shows some examples with varying degrees of success in different categories.


So just because you wrote an article with a crazy title that got lots of folks to click on your original post doesn’t mean people are going to slog through your poorly written content. Hopefully, if you’ve reached this point in my article you’ve enjoyed the read!


Overall we have learned that social media is a vibrant and powerful source of sharing information with other people but getting them to read your ideas isn’t as easy as it might seem. While it might seem tempting to just start throwing up posts as a new company we also found that some careful strategizing and planning your approach will go a long way to helping your brand gather support.


And finally:












The Social Media Bunnies Evolution

Lessons Learned

The Social Media Bunnies took on this Social Media Marketing challenge by finding topics that interested us and collaborating to write fun blog posts. The first strength we recognized in our team was the comfortability with different social media platforms. Pooling our networks and social media accounts, we decided to market on Reddit, Tumblr, Facebook, and Twitter as our main channels. In addition, we decided to write articles with specific mediums in mind so that our article would both get views and follow the social norms of the platforms. Throughout this project we learned lessons that will help us moving forward in our careers. Stay tuned while we discuss three factors that had the biggest impact on our blog posts.

1. What is the value of a six second duration session of a Reddit User?

The Social Media Bunnies undertook our competition for viewers (sessions), click-through (bounce-rate), and length of time on the site (session duration). When writing articles, we considered the medium when deciding on a topic for the week. While considering the channel for certain topics, we did not originally consider the effect of these channels on the metrics we were measuring.

Reddit and Tumblr campaigns caused the number of sessions to skyrocket in a short amount of time, with the page duration inversely plummeting toward zero.

Earlier Sharings of Reddit & Tumblr Fame – Analytics

The 2,121 viewers during this time period solidified the Social Media Bunnies’ place as #1 for the number of sessions. In the past weeks, we have focused on sharing through Facebook, Twitter, and LinkedIn as our channels of choice. The effect on page duration and bounce rates is staggering.

Past Week of Facebook, Twitter and LinkedIn Sharing – Analytics

When comparing these strategies, another question comes to mind. In the ever changing world of social media and content marketing, what is the value of a six second session from a Reddit user? Did the content soak into the viewer’s brain during those six seconds, enough to make a lasting or at least subconscious impression? The overarching question of numbers vs. substance comes to mind. In our case, the numbers won while the duration lagged behind.

2. Social Norms and Mediums of Choice

It is crucial to understand the micro-cultures on each of the websites that you choose to engage in,  tone and ideas can make or break your article. Posting and engaging in the domains you are most familiar with is strongly advised  It also helps to use the resources you have at your disposal, such as knowing your neighbor is a strong influencer on Twitter. Catering your content to your strengths can get you a running head start to achieving your goals.

Social Media Bunnies wrote a Pokémon article because one member had a large network for Pokémon on Tumblr. However, because we wrote the article with a negative spin Reddit reacted badly. Reddit didn’t like how we talked about Pokémon Go needing to be revived because they were still very much active in the game. If we had written the article or at least titled it with a more positive spin, Reddit may have reacted more positively. However on Tumblr it did very well and due in part to having an engaging and original photo that was enticing to click.

We made a crucial mistake with “Apple Goes to the Dark Side”. We were able to keep the article on the first page of the Apple subreddit and getting a landslide of viewers, we violated one of the subreddit rules that forbids users from posting their own content. We would have gotten away with it but we reacted to comments in an attempt to increase engagement and the subreddit realized that we had posted our own content. As a result, the article was taken down and our largest sources of (potentially viral) views was cut off. In addition, one of the Bunnies was banned from Reddit.

Social Media channels are designed for connection. But the connections have norms of engagement, and the network is not forgiving if you violate their rules

3. Dropping the Ball on Bounce Rates

Bounce rate is the percentage of users who land on your website and decide to leave without going to a second page. A higher bounce rate, such as our bounce rate of 95%, indicates that we were not successful in convincing users to stay on our page to digest our material. Our team could/should have counteracted this by incorporating more links and/or multiple pages into our material. This would have been the best strategy to keep users on our pages, however we failed to incorporate this piece of advice. Any bounce rate above 80% is considered very poor by Google Analytics standards and even 70-80% is not is not ideal. One of our biggest problems in this regard is that we boosted our posts on sites such as Reddit and Tumblr, which are not known for creating low bounce rates.

The lowest bounce rate we achieved, was 40% from an email campaign from our United Airlines article. This is only based off of five sessions which suggests that linking our material to the most intended audience, was the most effective way to bring down bounce rates.

Recently, one of our Bunnies did go through and added relevant outside links to such articles as “Apple Goes To The Dark Side”. While we are still waiting to see the result of this effort, we are confident that it will bring down the bounce rate over time and encourage search engine optimization.

Analytics by Landing Page


The End Result

Analytics Overview by Campaign

Throughout this experience the Social Media Bunnies succeeded in our goal of garnering the largest number of views but fell short in the duration and bounce rate categories. Our primary mediums of Reddit and Tumblr were conducive to this sort of outcome. Connecting our content to trending topics in the social media sphere, such as Star Wars, Apple, Pokémon, and United Airlines, enhanced the effect of our chosen channels. The flashy name on the content can get clicks, but to be able to appeal to all the various segments within this interest group is a task for only the most herculean marketers.

Social Media Bunnies Out.

Review our previous works:
  1. The Top Five Corporate Social Media Cage Matches
  2. Apple Goes to the “Dark Side”
  3. Can Pokémon Go Be Revived?
  4. The 5 Secrets to Social Media Marketing
  5. Social Media #struggle: United Airlines
    1. United Take Your Turn
    2. United & THE INCIDENT
    3. United’s Response & The Backlash
    4. What Comes Next for United?
  6. The Social Media Bunnies Evolution: Lessons Learned

Lessons we learned from real life experience in the social media world

Timing – Posting/Sharing the article at the best times will help you get more traffic and engagement. Factoring in the time zones of the target audience definitely helps.

Content Translation – If you want your message to reach a wider audience, a proper translation to native language is a good strategy. Two of our articles have a Thai translation version and it reaches to a handful of a unique audience in Thailand.

The Length of Stay – If we reach the right group of audience, their length of stay on the page tend to be longer as they spend time reading the article.

The length and the content of the post itself matter in attracting more audience. Who wants to read a long post about boring subjects?

Advertising for the articles – When you try to engage the audience with a sneak peak of the content in the post text they would be more engaged and click the link.

Funny and catchy titles get more engagement than the serious ones – even if the subject is not very interesting for your audience, you should create a title that makes them at least smile in order to make them click on the link.

Original content is a key for engagement – for example, creating the video with original ideas and scenes attract people more because they know they will see something new and different from other social media contents.

Targeting closest friends and family is the easiest form of spreading information – the larger the group working on the project or post, the more seeds you have to pump out information. For example, Willamette University students were engaging well with the content because they are in our community.

Graphics such as gifs or movies help adding some content to the articles that can increase visitors time spent on the website.



Social Media Marketing for Startups: Good Examples

Good Examples

The following startups were successful in making the most of their social media presences:

1- Magic Leap: it is a company that is developing a kind of augmented reality and virtual reality system. It is keeping its product under wraps for the most part, but it has been generating interest among its future user base by producing intense, thought-provoking content and getting the world ready for what it’s about to debut. Even though Magic Leap hasn’t made any formal announcements about a release date, it’s managed to amass more than 60,000 likes on Facebook and more than 32,000 Twitter followers. That’s because its content is interactive and engaging and gives users a tease of what they can expect next.

2- Squatty Potty: It is a simple device designed to correct toilet-sitting posture, which is apparently a bigger problem than most of us realize. Square Potty’s somewhat taboo subject matter and potentially boring product were completely overcome by the company’s ingenious social media marketing campaign, which is still running.

Watch their famous video of a colorful unicorn pooping ice cream:

3-Operator: It is a new app that functions as a kind of personal assistant for the purchases you want to make. Once you install the app, you can use it to connect to an expert on the subject, who can then guide you to making the right purchasing decision. The company does a stellar job at marketing itself through social media, in part because it’s such a strong social app, to begin with. Instead of offering an on-site live chat service, Operator integrates directly with Facebook Messenger, leading the way for customer service on social media. It also maintains a strong presence on Facebook, Instagram, and Twitter by engaging with its customers and providing fresh streams of new content regularly.

4- LiveList: it is an app capitalizing on the recent trend of live streaming video to help people connect to their favorite performers when they take the stage. Its entire model depends on being able to connect a lot of people quickly and in real time. Due to its nature, LiveList already has a deep bank of content it can potentially promote, in the form of past and/or current performances, and it uses this as an asset to attract new followers. Like Operator, LiveList has taken to Facebook, Twitter, and Instagram, with about 10,000 followers on each of the first two.

In a nutshell, using social media can be a key player in advancing your startup and reaching out to more audience.

Part 1: Strategy

Part 2: The Right Platforms

Part 3: Crowdfunding

Part 4: Good Examples