13 Celebrities You Didn’t know Died!

Ha! Just kidding!

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Clickbait. We all know what it is when we see it, and yet. . . we click. They all claim to solve our problems: make us money, help our love life, or even how to get an “A” in your Marketing course. They attract you to the link by misleading and exaggerating, using structure and authority so that they seem more certain to provide quick and useful information.

And yet we fall for it every time. 

In 2016, a Michael Lazar of Huffington Post wrote an article titled The Death of Clickbait is Finally Here. However, it’s clear to us that clickbait is still claiming many victims a day.

Clickbait Confessions

I fall for it all the time. First thing I do in the morning is read my email. Yahoo is one and it sends me news from all over the world. When I click on an article that peaks my interest, I end up reading an article choke full of ads. I just want to read my news…Do I need to convert back to my morning newspaper? -R. Castro, distribution warehouse supervisor

When I’m on Facebook, I see an article with a hilarious headline. But instead of clicking on it to read the contents. I open the comments. There’s always someone that posts the whole story without me having to click next a thousand times.  -T. Takemoto, teenager

Clickbait? Oh, gosh, it should be illegal -C. McMurrin, human resources professional

I was reading an article, and sure enough an advertisement came up. But, it was actually a very useful advertisement and I ended up buying from it. So, I guess it wasn’t bad for me -C. Sarte, educator

So… why do we keep clicking?

Although we all are different, we all have an craving for easy order and understanding in our lives and click baits triggers the reward center of our brain in a way that can convinces us to, against our better judgement sometimes, click on the article, list, or what have you.

How do we apply this to Social Media Marketing?

Drawing attention to your product, service, or site is important. Even the use of clickbait can be useful. You need to be aware, however, of the perception of of your strategy to your potential clients. If they see you using obviously manipulative tactics they may lose interest in you as a company.

Chief Marketing Officer at Archant (a publishing group), Will Hattam states, “Intentionally deceiving your audience for the sake of a page view not only damages the website itself, but also damages the trust and relationships that advertisers have built up with the media” (Rogers, 2016).

Try to stay customer focused and show through your marketing strategy that you are creating value for them, not just looking for clicks to gain more advertising money.

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Bottom line: Catchy social media titles can successfully lure customers in, but don’t make them sorry they clicked.

Want to see more of our content? Take a look!

weight-loss using your marketing knowledge

Do you want to know how to lose weight and look young? Then forget about diets like Keto, Paleo, Atkins, South Beach, and etc because they are nothing but a marketing scam. It is actually much easier to lose weight by following a calorie restriction diet and understanding the market strategy behind food products.

Sugar is SO Bad

The food industry targets consumers with happy and colorful products loaded with sugar, a substance that is addictive and causes many diseases that are plaguing our modern societies. Higher blood pressure, inflammation, weight gain, diabetes, fatty liver, and expensive dentist bills are all caused by sugary diets. Unless you are a marathon runner and need readily available energy for your muscles, you should avoid it, no excuses.

High Fat

Today, people are more aware that fat is an important nutrient and cannot be left out of a healthy diet. The human body cannot produce the fat needed for body insulation and the protection of internal organs. However, It is important to separate good and bad fats: animal and saturated fats should be avoided because of their cardiovascular implications to the human body.

Fat has been marketed as a villain for way too long and it is still easy to find products that are advertised as “healthy” low fat but are packed with sugar or the industry favorite: high fructose syrup.

Veganism

For many, being a vegan is a cultural stand against many of the ecological and climate issues, with bonus points for being a healthier lifestyle. We are destroying the planet’s forests in order to create pasture for livestock. Animals as intelligent as our favorite pets are raised in small unsanitized conditions, not culturally acceptable by many anymore. That being said, a vegan diet is not necessarily a healthy diet when animal products that are replaced by high glycemic carbohydrates, sugars or highly processed foods with poor nutritional value.

Burning Calories with Exercise

Gadgets that count burned calories are misleading because they directly associate exercising with weight loss. It is not only the tech industry that is promoting this idea, boutique gym and hot yoga studios promote the same false ideas to attract new customers.  The truth is that the human body has a caloric threshold. When this limit is reached,  the body will not burn as many calories as indicated otherwise.

Celiac Craziness

Gluten intolerance is a serious problem that can prevent your body from absorbing nutrients, triggering a wide array of medical problems, from anemia to low bone density. The good news is that this condition affects 1% of the population; the market freezy created by consumer demand for gluten-free products do not represent the reality of the population. Next time you see products that advertise gluten free and healthy benefits, remember that it may not provide any health benefits if you don’t have the condition.

Avoid bad carbs low in fibers and poor in nutritional value such as white bread, white rice, processed foods like corn dog and energy bars, and foods high in refined sugars (white sugar or corn syrup, honey, or fruit juices). These carbohydrates with high caloric density will cause weight gain by storing extra energy as fat.

Good carbs like whole grains, legumes, and other vegetables will be consumed relatively slower by your body, and keep you from feeling hungry for a longer period.

Bottom Line

The human body is designed to avoid drastic weight changes, so the only way somebody can lose weight sustainably is by avoiding junk food and slowly reduce caloric intake. Americans are living fewer years than the previous generation because of eating habits and sedentary lifestyles that create a toxic combination for the human body.

Marketing Lessons Learned #Looped

Listicle: How to Become an Instagram Icon: 6 Steps to Stardom

Listicles are fun, whimsical and entertaining. They work even better when you do your campaign link correctly. Or so we’ve heard. We were able to correct the link on most our promoting and it became our second most viewed post even without our initial push. We can only think what could have been if we had gotten it right off the bat…

Product Review: Soylent

Soylent buzz has been around for a while but there’s been an increase in marketing and visibility lately. We thought this would be a good product to try and discuss their marketing background and strategies. After posting this one it was clear we needed to be creating different links for each affiliate (facebook, instagram, etc) so we could see where our traffic was mostly coming from.

Video: Samosas for Dummies

Making videos is hard and time consuming! Big shout out to Pawan’s mom and Pawan for that extra effort! This post fell off the marketing track a little. We could have spent more time explaining the food marketing/sponsoring that has been happening with Tasty videos, Buzzfeed, etc. to expand our point and connection.

Op-ed Clickbait: Fake News Rising Click Here

We learned that sometimes content is produced that fits a different topic better. We switched the order of the click bait and op-ed since the op-ed article ended up basically being about click bait/fake news. At this point we were also expanding our promoting to reddit and went ahead and did some small purchasing of advertising. It’s cheaper than you think! We used that to promote the samosas video more. Instagram traffic was less than we thought for all posts, which we think is attributed to link being an extra click away in user bios instead of on the actual link.

Clickbait Op-ed: SpaceX: The Man or the Method

This topic was the one we struggled with most. The other’s came very organically. At this point we were also getting behind the posting schedule…

But we were able to get it together and posted.

Summary: Promoting takes serious time and energy. To produce entertaining content and get it pushed out quickly felt like a full time job. Gave us insight into the teams that must be working for Buzzfeed, Huffingtonpost, etc. that are constantly producing content and getting it out to us to enjoy. Yet there is something fun and exciting about the creativity portion that keeps you energized through the process.

3 Things You Need to Know About Digital Marketing

We sat down with Kent Lewis, president and founder of Anvil Media, Inc., a Portland-based agency specializing in search engine marketing, social media marketing and analytics, to ask about the top three things digital marketers should be thinking about. Here’s what he had to share:

  1. Understand the Entire Customer Journey: Reaching customers online is an important step in the customer journey, but it’s not the only step. There are many other places  offline where customers are engaging with your brand. Think about these touch points: what is the first, and what is the last? There are more places to interact with customers than you’d think, including customer service and support opportunities. Consider the full customer life cycle, and learn to optimize each touch point to increase conversion rate, reduce sales cycle and increase profitability across the entire life cycle.
  2.  Create an Attribution Structure to Measure the Customer Journey: A digital marketing strategy is nothing without being able to measure its effectiveness and impact. Digital marketing is very measurable by its nature, but it’s not a completely accurate representation of the full customer journey that also includes offline touch points. Map the customer journey and determine how to measure and give credit to each touch point, from the first to the last, to understand your impact.
  3. Think of Technology as an Enabler, not the Solution: Of course technology is key in the digital marketing game, but think of it as a means to an end — not an end-all-be-all solution. Understanding the fundamentals to why certain digital strategies work and when to apply different solutions is an important ingredient to success.  

Thanks to Kent for sharing his time and expertise with us. Enjoy!

For further reading, check out:

Fake News Rising – Click Here

Is Journalism Dead?

When you opened this page, your attention was likely drawn immediately to the graphic below. It’s clean looking, unoffensive, undertone of calming blue, the right amount of arousing orange and just a hint of red.

Examined more closely, and taken in context, the graphic above is essentially meaningless.

Visual information has surpassed the written word.

When is the last time that you fully read a long-form article online or any article? We have access to so much information. The demands on time and attention continue to grow.

Navigating Dangerous Times

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In recent years, media outlets such as the New York Times have embraced new forms of digital storytelling. Moving beyond print and still images to include video, animations, maps, graphics, and 360-degree panoramic views embedded within long-form articles. This is a new form of journalism that incorporates some of the most popular elements of digital media platforms such as Instagram, Facebook, or Twitter.

Have You Seen This ?

The shift toward higher quality digital content has been a lifeline to the old print industry. Times increased its revenue by 8 percent in 2017, surpassing $1.7 billion dollars. The company reported more than 2.6 million in digital-only subscriptions with subscriptions accounting for 60 percent of the total revenue earned by the company.

The recent rebound of traditional media outlets is a bright spot during these times of fake news, misinformation campaigns designed to sow discontent and fear. The ways in which information can be shares is evolving so quickly and, in some ways, we are being shaped by these changes, for better and for the worse. And all media companies, including the new media outlets, will have to learn to navigate these dangerous currents.

Consequences of Failing to Act

Earlier in the week Facebook was forced to disable message forwarding functionality within it’s popular WhatsApp service following a series of lynchings that occurred within in India, Myanmar and Sri Lanka. In the past two month at least 20 violent attacks have been reported, attributed to false  child abduction allegations.

In the United States, the 2016 shootings inside a Washington, DC pizzeria provides an example of the dangerous results of a misinformation campaign. These attacks serve as a reminder that words do matter.

Sorry Mark Zuckerberg GIF

Visuals are Worth a Thousand Words

Parents embrace pictures of family fun, especially when they relate to things to do. When picking out a new place to take your young ones in Salem this summer, be sure to view an image of where you are going.  

Pictures deliver a stronger message than words when introducing a new product.  This goes the same for services, like recreation. When families are involved, companies are wise to use images that portray happiness and togetherness.

Take a look at our other Summer Fun in Salem blogs on Socialmba.org.

Op-Ed: From Legalization to Normalization

 

Expanding Legalization Starts with Ending the Stigma

As of this writing, there are 29 states plus Washington, D.C. with medical cannabis and 9 states with full legalization.  However, almost universally there is still a stigma attached to cannabis use.  Stemming from the U.S. government’s war on hemp, the demonization of the herb has spread throughout the entire world.  

People who smoke marijuana are not bad people, as Attorney General Jeff Sessions implies.  In my experiences, its usually quite the opposite.  Whether this correlation is causal or in what direction the causality occurs is debatable.

When I lived in Texas, I was prescribed five different medications at the same time to fight a number of mental issues.  I struggled with anxiety, depression, and attention deficit disorder.  However, all the brand name pharmaceuticals they put me on could not relieve the root of the issue.  The pills actually exacerbated my conditions, subjecting my loved ones to watch as I slipped closer to the edge.

As soon as I graduated (with a 2.5 GPA) from Texas A&M, I moved to Colorado.  I had an intuitive sense that cannabis might be the solution to my problems.  I quit the prescription medication and replaced it with a medical marijuana card.  And suddenly, I began to prosper.

Now I use cannabis every day to relieve my multitude of mental and physical symptoms, replacing my $800 per month pharmaceutical bill.  I now maintain a 4.0 GPA in graduate school, work in a field I am passionate about, and am a more fulfilled person than ever before.  And I am not a unique case – it is easy to find people who have benefitted from cannabis in one way or another.

It is time to change the stigma.  People of all walks of life benefit from cannabis use – small business owners, musicians, accountants, yoga teachers.  People like me who are successful members of society should no longer have their lives negated by the fact they smoke weed.  Private cannabis use should not automatically prevent you from working the job you want.  Public cannabis use should be regulated the same as cigarette use – with designated smoking areas away from children and entrances.  

I believe that as a society we need to take steps to ensure that our citizens who follow the law are not punished anymore for the past century of prosecution.  Cannabis has come a long way in the past 20 years, but it still has a long way to go.  All we can do is work in our own lives to help end the stigma.  Come out of the shadows as a loud and proud cannabis aficionado and share our stories with the world.


*Here at TrekLink we like to take a look at various marketing tactics companies use to relay their message.  One of the best ways to provide opinion in the form of readable content is to write an op-ed piece, often about a hot button issue.  This provides click-bait for a company, as well as a (sometimes) subtle advertisement.*

Take a look at our other Summer Fun in Salem blogs on Socialmba.org.

Celebrating Local Brewery Culture

Family Building Blocks held their second annual beer fest called Untapped down at the Salem Capitol Mall. They used social media to promote this event to great success, creating an event on Facebook to drive awareness. This fundraiser for Family Building Blocks, celebrating the culture of local breweries and restaurants, and promoting a strong and united community to “Keep Children Safe and Families Together.”

Local breweries, restaurants and local bands in attendance, were all tagged in the event post, for cross promotion purposes. Social media can drive awareness of events and get people out to the events. Look how it worked for Untapped.

Take a look at our other Summer Fun in Salem blogs on Socialmba.org.

 

The Forgotten Gem of Transportation

Can the Segway solve Salem’s transportation issues? With the Segway miniPro, A convenient, economical mode of transportation is available and starting to take hold in the Salem community. Whether it’s parking downtown, traveling over the West Salem bridge, or getting you and your dogs across town, the Segway might just be the answer.

A fellow Salemite was spotted going from point A to point B, while keeping his dogs off the hot pavement.

Take a look at our other Summer Fun in Salem blogs on Socialmba.org.