7 Things to Know About the Oregon Brewers Festival

Started in 1988, the Oregon Brewers Festival is Beer Festival Memeone of the longest-standing craft beer festivals in the country.  Held at Tom McCall Waterfront Park on the Willamette River, and Mt. Hood in the backdrop, the beer festival is a beautiful and fun summertime tradition.  Let’s take a look at 7 things you should know before you go to the Oregon Brewers Festival:

1. When/Where?

The Oregon Brewers Festival is at Tom McCall Waterfront Park and will be held from Wednesday, July 27th through Sunday, July 31st.

2. Cash-only

Oregon Brewers Festival and their vendors do not accept credit cards, checks, or mobile payments.  There are ATMs on-site if needed, but make sure to pull out some cash before going to the festival to avoid ATM fees!

3. Drink for free!

Volunteer to help at the OBF and get a free tasting mug 16 free tokens!  Each token is good for a taste and four tokens for a full fill.  That’s a $23 value!  Volunteers willing to work during peak hours on Saturday or Sunday night will receive 24 tokens.

4. Enjoy multiple breweries!

The Oregon Brewers Fest is welcoming more than 100 breweries this year!  There are so many good breweries, so make sure to get out there and try somethingOBF1 new.

Some of my favorites:

A couple popular but not quite mainstream Portland options are Gigantic Brewing Company and Breakside Brewing Company.  Some fan-favorites from Bend include Boneyard Beer and Goodlife Brewing Company.  If you’re looking for organic beers, make sure to check our Hopworks Urban Brewery.  And another small, but fun brewpub out of Hillsboro to try is Three Mugs Brewing Company, making their first appearance at the OBF this year.

5. Food carts!

Who doesn’t love food carts?  The Oregon Brewers Festival will have seven food vendors to choose from, so make sure to get some food in your stomach while you’re sampling your brews.  You may also choose to bring your own food to the event as well.

6. Transportation

With the volumes of people going to the OBF, parking can be a struggle!  There is some parking on the street but will be difficult to secure a spot.  There is also a Smart Park on SW Naito and SW Davis Street.  However, there are some good alternative transportation methods.  The MAX runs just a block away from the festival, with a stop at SW First and Oak Street.  There are bike corrals available on-site where you can park for free.  Also, Hops Urban Brewery (mentioned earlier) opened up their volunteer-manned bike corral for nearly 2,000 bikes last year.

7. Be responsible!

Lastly, and most importantly, make sure to travel responsiblybe-responsible-clipart-1.  If you don’t think you can responsibly manage any of the transportation suggestions above, make sure to have a designated driver or use Uber.  The OFB offers free craft root beer from Crater Lake Soda for designated drivers and minors.  Make sure you have a responsible transportation plan!

5 Things to Chant in Your Head While Running to Keep Yourself Engaged






Are you a runner? I’d love to hear about your journey!

If you’re considering starting your own personal blog about your running journey, check out this article with 5 Tips for Starting a Personal Blog .

Joshua Lockhart gives great advice about the keys to writing a personal blog, such as:

Starting Small: Build your following one reader at a time! Before you know it, if you content follows steps 2-5, you will be getting followers and readers by your most powerful (and elusive) tool — word of mouth.

Picking a Topic and Sticking with it: Once you find your niche, stick with it! People love consistency. It’s easier to build a following when you are honing in on one specific group of people with shared interests.

Build Your Audience: It’s important to reach out personally and connect with people who are interested in the same topics you are writing about. Who knows, you may even find someone else who’s blog you’d like to start reading!

Staying Consistent: It’s important to stay in rhythm with your posts. People will start to expect and look for them habitually once you have been posting consistently for 30 days. After all, it takes 30 days for us to make a habit!

Be Real: People aren’t seeking information that is fictional or perfect. They want to hear the truth about how don’t always meet your goals, they want to know what makes you human, what makes you similar to them; they want reality. YOUR reality.

  • Current Stats:
    Motivation for my last training run: trying to get a ten minute per mile average speed
    Length of last training run: 3 miles
    Song that got me through my last training run: Started from the bottom, by Drake
    Longest continuous distance ran (to date): 5 miles
    Days to Disneyland Half Marathon: 42



More posts by Digital Drinkers Team! 

|Lauren Starts Her Running Journey | Stretches to Get Flexible!  | Marketing in Times of Crisis | Portland Trail Blazers Branding 



Joshua Lockhart . 2012. http://www.makeuseof.com/tag/5-tips-starting-personal-blog-opinion/ 

Burritos, Stomach Aches and Customer Loyalty

Life isn’t very ‘burritoful’ when you’re slumped over the toilet with food poisoning, which brings us to this article, and Chipotle’s summer special loyalty program. My initial thought is, ‘seriously, a focus on brand loyalty when you’re less than a year from making people deathly ill?’ Not exactly a brand strategy that would promise to be effective, rewarding those willing to risk their lives for that delectable burrito, then again, if they aren’t loyal than who is?
I had no idea that before all of the health and safety scare, 55% of Chipotles customers only visited the restaurant once or twice a year. This blew me away. You would think that their campaign for sustainability, and that farm to table mentality would have created much more of a cult following, or in this case strong brand loyalty. As it might turn out, most people may not have even cared for that.
Right now Chipotle is trying to learn more about their regular customers with a loyalty rewards system. After everything that has happened, I would be curious who is still going to Chipotle, perhaps those wanting to live on the edge or lost way too many bets. All humor aside, this strategy is not where Chipotle should be focusing their efforts. Rather than gathering data on the few e. coli die hards, may I suggest a focus more toward food safety. Perhaps I’m being harsh, seeing as Chipotle has taken steps to remedy the previous plagues, but it doesn’t go away over night or even in a few months (tell me Jack in the Box or Odwalla don’t come to mind) which is all the most reason for Chipotle to orient their strategy towards customer-centricity, specifically in the realm of safety rather than loyalty rewards. Care for all rather than reward the few.
At the end of the day, I should be able to walk in to any Chipotle and be confident that one of basic needs, safety, will be met. Not that I don’t like living on the edge but I’ll stick to cliff jumping rather than playing food poisoning roulette.
DISCLAIMER: All above information is solely the opinion of the contributors, one of which is a Chipotle Addict.

The Jeep Wave, MPGs, and a Culture at Risk

Kyle Battis from NHStrategicMarketing.com, captured the essence of Jeep culture with the “Jeep wave” that is now at risk due to government fuel efficiency standards that is changing the beloved Jeep Wrangler for the worse.

In 2012 the Obama Administration implemented standards that increase fuel economy to the equivalent of 54.5 mpg for cars and light-duty trucks by Model Year 2025.

I’ve owned six Jeeps since high school, and didn’t get passionate about the culture until I owned my first Wrangler in 2010. After experiencing my first Jeep wave, I was hooked. The Jeep wave is a ritual that is believed to have existed since some time after World War II, it is a part of the culture that creates a sense of belonging that you quickly realize you really miss long after your Jeep Wrangler is gone.

source: pinterest.com
Source: pinterest.com

As I sold that Jeep and moved on to another model (Grand Cherokee), I really missed the iconic Wrangler. I still got an occasional wave, but not like I did in my old YJ (95’ Jeep Wrangler), so I was in the market for another. In 2012, I picked up a four door Jeep Wrangler unlimited (JKU). It met the needs as a Wrangler owner, but also allowed me to fit the kids and their massive car seats.

One thing I quickly noticed was that this Jeep consisted of much more plastic than my older Wrangler, had more gears to shift through, and had a rather gutless 3.8-liter minivan motor. While I built this up for off-roading, each future model is forced to be engineered to meet strict standards and be lighter getting rid of things that make it a desirable off-roader (there were viscous rumors that they were getting rid of solid axles! What?!?!). In addition, as they evolve to have even more similar features to minivans, the appeal to soccer moms for transporting kids in a lighter fuel efficient Jeep will increase, and the Jeep cultural norms developed since WWII will decline one Starbucks espresso at a time.

I’ve noticed that majority of the newer Jeepers (latest model Wranglers), do not wave as often or wave at all!

Source: Wranglerforum.com

Will the iconic Wrangler rituals that create such a sense of belonging die or will Chrysler find a loophole in the law and continue to develop truly off-road worthy vehicles without sacrificing the Wranglers core values?

I’ve gone back to driving an older model (2005 Jeep Wrangler TJ) to stay true to the Jeep culture…more metal, more waves, more fun!

Other Good Posts:

Nike’s New Bike Marketing

Steph Curry and Kevin Durant Can Play on the Same Team and Still Sell Sneakers

Inside the Mind of a B2B Marketing Genius


I found an article written by Niven Singh, Content Strategist and Marketing Manager at Intel, titled Why Apps Fail? And What You Can Do to Succeed. It was a very interesting and informative piece, so I reached out for a quick phone interview to pick her brain a bit more about marketing. As a fellow Bearcat alumni, she obliged.

Josha: Hi Niven, thank you for sitting down with me today. I loved your piece on Why Apps Fail. To start, could you tell me a bit more about your background?

Niven: Sure. I’ve been in marketing for five (5) years completely in the B2B (Business to Business) space, heavily focusing on technology and innovation. I’ve had the great opportunity to not only do marketing in the traditional sense, but also do market research and competitive intelligence on behalf of other Fortune 500 companies.

Josha: Wow, seems like you have a lot of experience in the B2B space. Most of our coursework has been focused around B2C (Business to Consumer). Can you tell me the biggest difference between B2B and B2C?

Niven: In my opinion, the biggest difference is really who the end customer is and how you market to them. In the B2B space, you have to realize that you are typically selling a product to another business that likely needs your product to solve a very specific problem. In the B2C space, you tend to have more options as to how you market a product – you could come from a pain point, from an innovation standpoint or perhaps just promoting something that is shiny and new.

Josha: Very interesting point. Can you elaborate on what you mean by fewer options to market to B2B?

Niven: Absolutely. Basically, in the B2C space, and to be fair, I’m thinking of technology and software, consumers are more willing to try things and the barrier to entry tends to be lower. In B2B, because there’s a bigger lift required to try a product as a company (either to gain adoption, or to convince a team or organization to adopt a product), it requires a more tailored approach. For example, say you look at productivity solutions. Almost every productivity app or piece of software follows the same marketing approach – they talk about price, features and collaboration. That isn’t because they lack creativity – it’s because those marketing teams now that in order to get any B2B customer to try their product, they need to surpass those three hurdles before a customer even considers using a product. On the flip side, if you look at to-do list apps for B2C customers, the only real hurdle to get someone to download or try a new piece of software comes down to “is it free?”. So a marketer could approach those B2C customers from an innovation standpoint (ex. Look at this crazy new feature you’ve never seen!) or from an innovative marketing approach (ex. A really compelling beautifully shot video trailer). What is compelling to an consumer can be much more varied than those of a  B2B customer.

Josha: Cool! That makes a lot of sense. If you were talking to a new B2B marketer what advice would you give them?

Niven: There aren’t necessarily specific B2B books or articles I would recommend, but specific areas of expertise in marketing that I would focus on. To start, I’d highly recommend focusing on understanding the sales cycle. I can’t tell you how important that is in a B2B environement. Then I’d try to get  solid understanding of how to target, identify and get in the mindset of your audience – or in better words, learn how to “know your audience”. Then, I’d focus on understanding how to market and sell from pain points. It may sound simple, but doing so in an authentic, compelling manner is harder than you think. And lastly, get an understand of the tools, tactics and pieces of collateral that a B2B marketer would typically leverage. This last one might depend on the company, but understanding what kind of pieces are pertinent at what part of the sales cycle is critical.

Josha: That’s interesting you mentioned “knowing your audience” because that’s something we talk a lot about in class, but again, it’s from the consumer perspective. How would you suggest going about getting to know an audience, as a marketer?

Niven: Haha, that could be an hour long discussion. Your question is actually quite timely. I just posted  3-part series on “Knowing Your Customer” that spans the topic from defining personas to understanding what channels they’re on to how to acquire them. It’s targeted for our B2B customers to help them reach their B2C customers, so it could be a good starting point.

Josha: Oh perfect. Thanks! I’ll go check those out. For anyone else interested, you can find those articles here:
[Series] Know Your Customer: Defining Audience Personas
[Series] Know Your Customer: Pick Your Channels  
[Series] Know Your Customers: Customer Acquisition

Follow me on my trip through NYC

First Day

New York’s name for most people creates excitement. It is a very diverse crowd and there is always something going on in the city. We have experience with traveling to European and Middle Eastern locations. We are excited to show you New York and see how different it is.


The three D mural of New York would be first to welcome you before you pick up your bags.


As soon as you get out of the airport there will be a heat and fuel smell that will remind you of other big cities in the world.


First Day

Jersey City’ Old Train Station, Ellice Island, and The Statue of Liberty

If you chose to go to Ellis Island and The Statue of Liberty from Jersey City you can stop by the old train station. Which was the second stop for the immigrants who travel to united states interior from Ellis Island.




You will find the old artifacts of travelers inside the station building, see what is left of the ferry docks and waiting areas outside.




From there you can take ferry to Ellis Island. Ellis Island was the first stop for 12,000,000 immigrants to the United States from 1892 until 1954.




Inside the building you will find bunk rooms and some accommodations for the travelers.


It was interesting to see how united states built on diversity. In the gallery you will be amazed to see people from all around the world came here for a new start.



You can see pictures of all the ships that brought people to Ellis Island.


This building turned to hospital in the World Wars.

NY18 NY19






The Struggles of being a Veggie Supreme in a Meat Lover’s World – The Vegetarian Choice



To share or not to share – The “V” word

There are many well-known polarizing subject matters such as pro-life/pro-choice, for or against the death penalty, believing in a higher power or not; no matter the side you take it is unlikely you will change the other sides’ point of view.  Not impossible, it just isn’t going to happen over a Frappuccino.  The choice of where to get the Frappuccino itself could cause conflict, Dutch Bros or Starbucks?

Add to these great debates is the choice to not eat meat, aka be a vegetarian.  There are a few types of vegetarians.  Ones who eat fish (pescetarian), ones who eat eggs (ovo-vegetarian), ones who eat dairy products (lacto-vegetarian), or any combination of those three.  The truly dedicated vegetarians are known as vegans who choose not to consume any animal products.  I have been in social settings where the table, room….building it felt like….went silent when I shared this information.  Unlike some other personal choices where someone or something else is being potentially hurt or their rights violated, this is my choice and has ZERO effect on anyone else.

Rarely can I mention it in passing without someone (even less rarely in a friendly tone) asking me WHY?  And I’m not one of “those” vegetarians…you know who they/you are.  Some people take great offense at me choosing not to eat meat and are unable to control the rage, visible at times, while asking me “what about the poor potatoes?” This exchange occurs after I explain to them I like animals more than I ever liked the taste of them.  I find factory farming appalling, not meat eating per se.  It isn’t for me, but to each their own.  I grew up in Montana, my whole family consumes meat, so of course my parents were very disappointed to find out I had become….different than the way they had raised me 🙂


There are some interesting random facts @ http://facts.randomhistory.com/facts-about-vegetarianism-and-veganism.html.  Didn’t know about #24, so changes what I would bring as my one food choice to a deserted island.

Vegetarian Health Benefits

There heartare many health benefits associated with a vegetarian lifestyle. The main benefit being the reduced risk, 24%, of dying of heart disease and studies showing this type of diet can actually reverse heart disease.  Some of types of hormone related cancers such as breast and prostate are linked to the increased fat content of meat and other animal products.  Vegetarians live up to six years longer, though if you really love bacon those may be six very long years.


Environmental & Social Reasons to go Veggie


Most people tend to become vegetarians for health reasons or their feelings on animals’ rights.  There are other huge reasons to consider at least cutting back a little on the meat, and those are focused on the damages to the environment animal production causes, and the social choice to feed livestock with the arable land we have or to feed other humans.  Obviously it isn’t quite as cut and dry as that.  There is a lot of information available http://www.chooseveg.com/environmenthttps://www.downtoearth.org/go-veggie/environment/top-10-reasons are a couple places to start.  There are, naturally, a main-stream article citing the exact opposite on many of the issues.

To Share

At the end of the day, this is just a personal choice…..just one that is fairly noticeable at meals, cookouts, weddings, happy hour, picnics, etc….and it happens every day.   There are so many options for vegetarian recipes and meals, for all vegetarians, including the die- hard vegans.  This is a team site, this paper is obviously, the voice of just one of us.  I think my team mates are at Carl’s Jr 🙂




Nike’s Newest Unique Marketing Venture: BIKETOWN PDX


Starting today, Portlanders are going to start seeing orange bikes everywhere. In a partnership with the Portland Bureau of Transportation, Nike is placing 100 new bike racks with 1,000 orange bicycles all over Portland. This new bike-sharing program, called BIKETOWN PDX, already has 1,000 people signed up for their annual membership.Nike_BIKETOWN_det_001_native_1600

This a huge marketing venture for Nike. The model has been tested and been successful in other cities. The largest bike sharing system in the US is called Citibike and is sponsored by Citi Bank. Nike is spending $10 million to sponsor the Portland program for the next 5 years.


The bikes are bright orange, reminding consumers of the bright orange boxes on the shelves of their local shoe store. All of the bikes have swooshes. 100 of the bikes are colored to look like some of Nike’s most famous shoe brands: Nike Air Max 95, Nike Air Trainer 1, and the Nike Air Safari.

-c28a816bb017c17d nike-biketown-launch-bike-wraps-3613e2fadea3c496


How does it work?

1) First you join on your smartphone through a mobile app or on your computer through their website.

2) Choose your plan (see below)

3) They will send you a 6-digit account number and a 4-digit pin that you use to unlock the bike.

4) Then you ride around town.

5) Return to any Biketown bike rack, or you can lock it at any rack for a $2 fee.



A single ride is $2.50

A day pass is $12.00

Annual membership (90 mins of daily ride time, unlimited trips) is $12 a month.


Also check out:

Steph Curry and Kevin Durant Can Play on the Same Team and Still Sell Sneakers

Pictures and Sources:




Are You Unprepared for Your Next Job?

Team Ruckus

By: Team Ruckus, Willamette University Atkinson School MBA for Professionals Program

If you read the above title and thought, “I have not even thought about my next job,” this is your wake up call. In competitive employment markets, you need to actively manage your career trajectory or you will be left behind, and fast. Being smart or technically superior is no longer enough to make your mark in today’s business.

In previous generations, the length of employment in an single industry was an indicator of experience, loyalty and dedication. In today’s employment market, it is often seen as stagnation in a career as your experiential learning wanes. Leaders do take notice to career trajectory when evaluating the benefits of potential hires and internal promotions. Working in the same job for more than 3-4 years discourages your further growth. The good news; you can break the cycle and change your career trajectory starting today.

Forget about longevity, diversity of experience matters.

In the recent article, Eight Career Skills You Need to be Competitive in 2016, by Stephanie Vozza, published in Fast Company Magazine, the author points out you should diversify your mix of hard and soft skills to maximize your career advancement. The article suggests that enhancing your global mindset and managing among diverse cultures and within diverse environments will prove to be of significant value to show  adaptability in your work. A willingness to learn and seek opportunities paired with strong, agile communication skills are vital for you employer to envision you in positions of higher authority. Finally, your ability to delegate work that can be handled by others not only improves your time management, but also encourages the growth mentality among your staff. These skills in combination will show your true leadership potential and your readiness to take on the next business challenge.

Get the attention of the boss and outshine the competitors
Get the attention of the boss and outshine the competitors.

In today’s business organizations, these skills will help to differentiate you among all those vying for the job. Do you have what it takes to meet the needs of your next job? Are you ready?