Google knows all your past purchases. Most of our accounts (banks or utilities) are tied to our email addresses. Our email addresses are tied to our friends and family’ addresses. Google has everything it needs to predict and advertise your next product using your social network, your likes and your previous purchases. I would say Google is pretty good at providing you with your potential needs or wants for most items. I associate it to brainwashing.
Lately, I have been getting a lot of shoes Ads from Amazon. I’m not a shoes person and definitely not looking for them on the internet with Amazon. I prefer the in person experience at a shoes store. After the first exposure, I tried to ignore these ads; however, after the 3rd time, I decided to click on this “Amazing deals you don’t want to miss” and “Deals end on Sunday”. I eventually gave in and made a sample purchase to test out the process.
Google use the right marketing strategies to ensure they get new customers. Their marketing strategies are effective at least to peak their consumers’interests.
My coworker shared Google advertised to him personal private jet. I can probably guess he made some high dollar purchases or that someone from this network purchased a private jet!
I notice Google hasn’t suggested me a house. Maybe they haven’t figured out the right house because of the complexity of other factors or that real estate companies haven’t paid for the data. Until then, our generation will have a lot of stuff but not a lot of land.
Women in this day and age are strong, powerful and confident. We can master drone flying skills, own the latest gadget, and be the best driver on the street. At the same time, we can still dress up in the little black dress, watch our favorite movies and listen to our favorite songs. Who says we can’t have it all? These 10 things below will help you become that independent, happy and self motivated woman.
1. A Selfie Drone-
Every self-loving woman should own a selfie drone. Imagine you come upon a beautiful wild flowers field and you want to capture this scenery with you in it. How will you go about it without asking for help? With a selfie drone, you can let it take off in the air capturing beautiful image of you and the wildflowers. You can record and take photos or videos without assistance of your significant others or strangers. You can find a drone with capability to live stream your video straight to your social media. What I have shown here is my DJI Mavic Pro. The drone is super easy to use. Do you know what the best part is? It folds and fits within a standard 8X11 paper. That means it can easily fit into medium sized purses or standard sized backpacks.
2. Self Defense Skills-
Every woman needs to have the skills to protect themselves against physical or emotional abuse. You never know when you will need it. You can find free classes offered at your community or rec centers. Some places charge a fee as donation to women shelters to help women or men of domestic abuse.
3. Defensive Driving Techniques-
All that talk about woman are bad drivers? Let shatter that stereotype! There are many driving classes that can help you become better drivers. Other than breaking the stereotypes, you just want to be safer on the road for your family and loved ones.
4. A job (even if it’s volunteering)-
A job, whether its a paid or volunteer position, can be fun. Other than money, a job can help fulfill your physiological needs such as: power, status and/or relatedness. Studies reflect people with more friends live longer and healthier.
5. A hobby (other than your job)-
Doing something you love will keep your mind off the challenging or mundane tasks. This hobby can be taking photo with your selfie drone. Otherwise, it can be a tennis game or a long distance run.
6. A nice purse-
Yes, a “nice” purse. “Nice” is relative. Price doesn’t matter. If you can afford it, buy it. Why not? The color can be neutral or as bright as you want it to be.
7. A black dress-
Every woman needs a black dress that makes you feel beautiful and empowered. This can be a formal dress or just a dress you want to wear causally. It can be loose or form-fitting as long as it fits your personality and style.
8. A list of favorite songs-
This list can have different genres. You need a list of songs that can pump you up for a workout, ease you into your morning routines or set the moods for your quiet evenings.
9. A list of favorite movies-
These are movies that you can watch over and over again. Movies that can bring you back to the moment of happiness you experienced or bring you hope into the future.
10. A handmade recipe collections from friends and family-
This recipe book is not the same one you purchase from a bookstore. The book should consist of your favorite dishes collected from friends and family. You have taste-tested them and loved them. If you don’t already have this book, create one now!!!
Now you have the 10 things every modern woman needs. Maybe you live happier and healthier lives. Share your aerial photos of your life with us!
Check out our other posts:
1. Are you making these marking mistakes?
2. Preparation for Zombie Apocalypse
3. Does Google know your last purchase?
…and What to Keep in Your Go-Bag – be sure to check out the video below!
When the zombie apocalypse comes (and we all know it will…) will you be ready? Okay, well maybe a natural disaster is a more likely emergency scenario to prepare for. Either way, emergency preparedness is gaining more attention across social media and for good reason. This article and attached video provides a quick way to get a jump start on the plan and put together a go-bag.
While everyone’s list and bag may look a little different here are some initial ideas for things to include:
Protein Bars (pay attention to expiration dates)
Prescriptions including eyeglasses or contact lenses
Gloves, both sterile and work-type
Socks & Undergarments
Water bottle and water filter
Utility knife and tool set
First aid kit
Toiletries & Personal Items
Axe Body Spray (Zombie Repellant)
When assembling your bag, think about what you’d want to be accessible first in an emergency. Put these items at the top of the bag or in an accessible pocket (you will need quick access to that Axe Body Spray to fend off the undead).
Grouping items in plastic Ziploc-type bags can help keep things organized and prevent things from getting water-logged in bad weather. Once your go-bag is filled, find a place in your home that is easily accessible. Near your bedroom door or a closet near an entrance to your home are possible locations. Be sure that everyone in the family knows where it is and how to best access in case of an emergency…or zombie proliferation.
If you’ve ever imagined doing any activity with earbuds in but without the cord getting in the way, then yes, AirPods are the greatest thing since canned beer and sliced bread. The immediate connectivity with your other Apple products works as expected and continues to be an overwhelming strong suit for the Apple brand. Sound quality and noise cancellation is the same as stock Apple earbuds but the ease if you use is the awesome perk with the current generation of AirPods.
The earbuds themselves are really no different than the ones you get stock with every iPhone purchase you’ve ever made – just without the cord. I have never been the person who uses the buttons on the earbud cords such as stop, play or volume, but if you are that person, you do lose some functionality with the introductory model.
Apple did try to add some positive feature in the form of easy-access Siri. By double tapping on your right Airpod, Siri is summoned and accessible via voice control through the AirPods. While this sounds ideal, it is fairly unreliable and often leaves users standing alone, violently tapping the side of their heads.
AirPods (or something like them) are the future. The weirdness factor of having a white stem hanging out of your ear is weird at first, but quickly goes away after you realize how seamless they connect with your iPhone and/or Apple watch. Apple continues to dominate connectivity across devices and AirPods are a shining jewel of a compliment to the existing line. Bottom line, if you have an iPhone or Apple Watch, you will love AirPods. I will be ready to stake my spot in line for whatever comes next because the first generation of AirPods are likely a stepping stone to further breakthroughs in wireless connectivity in the not-so-distant future.
A generation ago, a college degree was the symbol of elite academic achievement and a lifetime of unbridled earnings potential. Higher education was only available to exceptional students and those with the financial backing of affluent parents. Those who couldn’t go to college had a plethora of other options ranging from trade schools to apprenticeships to jumping straight into the workforce. Fast forward to today, it is almost demanded that 17 and 18 year-olds pick a school and go for the promise of a better future and the loans will all be worth it. As we now have statistics to analyze, millions of postgrads are crippled with combined debt of more than $1.3 Trillion. That is trillion with a “T.” Most recent data from the undergraduate class of 2016 finds the average debt of a graduating student at $37,172 (Forbes). So, huge chunks of debt are being assumed so more college graduates can be created. From a high level, we all understand supply and demand: employers are being supplied with an ever-growing influx of available postgrad talent which means the demand (price) they are willing to pay is continuing to plummet. The other side of this coin: degrees are being handed out at the highest rate in history, skewing the relative value of a college degree lower with every grad cap that gets handed out.
So what does this mean? Millennials are strapping themselves to a debt burden that they can’t repay and, in the process, making the value of a college degree less valuable. Students go to college to make themselves more attractive to their future employer and strive for an advantage over their peers. But, if everyone else is getting a college degree and it’s almost expected, students have thousands in debt and no real competitive advantage to show for it. Moral of the story, why take on this debt when there are a myriad of other career options that don’t demand you conscript a bulk of your future earnings in interest payments?
As the Caddyshack quote goes: “The world needs ditch diggers, too.”
Love him or hate him, support or oppose him, promote or bash him – by many accounts, Donald J. Trump is a marketing genius. The 45th Leader of the Free World has made headlines for everything from global trade debacles to sexual transgressions but his stock has never been higher. While tiptoeing the line between politics and inappropriate dialogue, there are some revelations in effective marketing to be gained.
Early on in his 2016 presidential campaign, Trump identified his target demographics. Although easy in today’s two party system, there were a finite amount of consumers (voters) available and essentially only two products (candidates) to choose from. While Hillary Clinton dominated the left side of the political aisle, Trump was forced to identify what he could do well and target the voters that were most accessible to him. Policies aside, he developed a campaign that stoked the hot button issues that his targeted segments cared about most. Trump forced discussion and publicity of issues that divided consumers (voters) and Clinton would have had to sacrifice something she did well to compete with Trump’s popularity within his segment. Garnering support for polarizing opinions and platforms that Clinton could not easily replicate left him completely unopposed within the demographics he chose to target – similar to a monopoly in business context.
Customer centricity is a must for any firm hoping to find a lasting success in marketing their product; Trump used this theory in a unique way. The Republican ticket in 2016 made primarily conservative, working class Americans feel like there was a “product” tailored for them. Trump knew these demographics favored an anti-establishment movement; subsequently, the “drain the swamp” slogan was created that his supporters immediately latched onto. As the saying goes, consumers don’t want a quarter-inch drill bit, they want a solution for a quarter-inch hole – Trump made just enough voters believe that he was providing the solution for their unique problem.
Generational audience segmentation is going to become increasingly important. It’s particularly important to keep in mind when you are marketing towards iGen.
Gen Z is the first true cloud-based generation. Let’s break that down.
This doesn’t mean that Gen Z, also known as Generation Z, iGen, or Centennials, has their “heads in the clouds.” In fact, quite the opposite. This young generation is already being hailed as a surprisingly pragmatic and hardworking generation. What it means is that Gen Z are coming of age only knowing cloud-based storage. Whether it’s saving photos or working collaboratively on documents for school projects, they take for granted the fact that they don’t have to lug around floppy disks or worry about losing a flash drive.
This reliance on the cloud as a storehouse for information is having a profound effect on how Gen Z thinks about online privacy. Their dependence on digital connectivity means that they have always had experience making their private information in some form or fashion necessary to use online.
“Millennials may have been digital natives, but Gen Z brings a more powerful native relationship: cloud-based computing,” says Jason Dorsey, Gen Z and Millennial Expert and President at The Center for Generational Kinetics. “This untethered relationship to information gives them more native freedom, computing muscle and influence than Millennials. It also gives them a different natural viewpoint on what is most important when it comes to technology solving your problems.”
Gen Z is also coming of age in a time when hacking is no longer just done by lone techies in a basement but is now led by large entities and has been the subject of numerous movies, news headlines, and has caused the financial ruin of many average Joes. Given that Gen Z has always been online, meaning that they have always been digitally vulnerable, we wanted our study to investigate how they feel about online privacy.
The Center’s groundbreaking study on Gen Z and Technology uncovered that Gen Z is more concerned about online privacy than Millennials but less concerned about online privacy than Generation X or Baby Boomers.
For example, the study found that 63% of Gen Z is concerned when it comes to protecting their identity when paying with a debit or credit card online or in a retail store. This is more than Millennials, 58% of whom said the same.
Interestingly, Gen Z is more concerned than Millennials about protecting their identity when sending and receiving messages online. Thirty-eight percent of Gen Z expresses concern over this, while only 29% of Millennials have the same concern. This increased concern for privacy goes all the way into the day-to-day reality of Gen Z and their education. A full 38% of Gen Z are worried about protecting their online privacy and security when at school.
But the twist here is that of all the generations, Gen Z has the LEAST concern about their privacy when it comes to paying with mobile apps, such as Venmo, and using social media. This makes sense, though, considering how tied Gen Z is to their smartphones. The reality that Gen Z has more trust than any other generation in these areas could support why Gen Z has been the fastest adopters of mobile payment apps as well as social media.
Whereas Gen Z has basically always known about mobile payment apps and social media to be a part of their coming-of-age experience, every other generation has come to them later in life, which could explain their concern about privacy using those technologies.
It will be exciting to see how this balance of caution and willingness to use new technology plays out as Gen Z continues to enter the workforce and adulthood. We suspect it will cause many industries to adjust their privacy policies, but also that there will be much innovation in the coming years.
Watch the video featuring Jason Dorsey discussing the generation after Millennials…
Will a cute cat video attract followers on all of your organization’s social media handles? Yes. Absolutely, yes. Just take a look below and think to yourself, why would I not use a cute cat video to attract followers to generate brand awareness for my organization?
Is your organization in the laser pointer industry? Or, are you a social media manager that knows a cat chasing a laser pointer will help you attract more followers? Whatever your motivation, use a cat video to generate brand awareness and attract more followers.
P.S. This cat has been able to add “caught the red dot” on his resume.
Every marketing professional should know about GDPR and have a strategic plan on implementation and compliance. But did you just read this and have that sinking feeling, “Oh, no! I knew I forgot something!” Don’t worry, we are going to walk you through this and help to provide you with some awesome tools and resources to not only get you up to speed with compliance, but believe it or not… you’ll have fun in the meantime.
What is GDPR? In a nutshell: “GDPR expands the privacy rights of EU individuals and places new obligations on all organizations that market, track, or handle EU personal data.” – Salesforce.com
Are you saying you don’t do business in the EU? In this emerging global economy, I’d be willing to bet that your organization does in some fashion. Don’t just be worried about the EU, because Canada, Mexico and even the US, currently have GDPR type legislation pending… and that is just the beginning.
How do I get my organization compliant? Well, I found a great resource at Salesforce.com. They have dedicated an entire section of their business to ensuring GDPR compliance, and your organizations success. Don’t have Salesforce.com? That is okay, really! Salesforce provides knowledge and information on GDPR for everyone.
Trailhead, they say? This must be a Salesforce.com only customer resource. Wrong again. Anyone can learn, grow and interact with Trailhead. It is an interactive gamification site dedicated to spreading knowledge. Check it out!
The European Union Privacy Law Basics module will take you about 45 minutes to complete, but it is worth the investment in time. Having your organization compliant with the new GDPR regulations is priceless! Truly.
Stay tuned. We will give you some more tools and resources on this subject and more!