Can a single tweet destroy a career? In the case of Katie Rich, former Saturday Night Live writer, it can. It can do much more – it destroyed her professional reputation.
Take a look at her original tweet, and the responses that followed:
Both Trump supporters and non-supporters quickly pointed out the insensitivity of her tweet and called for retaliation. While Rich promptly deleted her twitter after being on the receiving end of hate-filled reactions, the damage was already done. Under public pressure, SNL had no choice but to fire Rich.
Do you think that the public reaction was too severe? Was the decision to fire Rich appropriate?
It’s now commonplace for celebrities and public officials alike to have personal twitter accounts. This form of social media not only spurs personal engagement, but political. Even our president has spent 13 out of his first 744 hours in office tweeting (and that’s likely an underestimate). Will twitter slowly become the sole strategy of campaigning? Is the president’s use of twitter prefacing a new form of politics and humor?
With professional and personal lines being blurry at best in the realm of social media, it is likely that 2017 will surface more scandals. Freedom of speech can’t always be a valid excuse.
What do you think will be the biggest social media scandal of 2017?
CAN POKÉMON GO USE A REVIVE?
HAS POKÉMON GO MANIA FAINTED??
Upon release Pokémon GO was one of the most successful apps ever, with immediate viral public appeal. It was so popular, in fact, that it crashed Niantic’s servers due to the popularity. One can speculate that Niantic underestimated the popularity of the product. Pokémon GO was constantly in the news and the public eye during July, August and September. Much like the late 90’s, Pokémania was in full effect, and just like in the 90s, Pokémon Go’s popularity has subsided. In our opinion, Niantic lacked a long term business strategy when launching this product. With the recent release of Gen 2, what can Niantic do to regain some of that “spark” from the summer of 2016?
Here are some ideas that could revive the franchise:
- Boost marketing efforts during spring
- Capitalize on social media apps
- Trading with friends
- Encourage outside social interactivity
- Capitalize on the nostalgia factor
Boost marketing efforts during Spring 2017: The weather will be nice enough for people to walk outside and be active again, give them something they can do outside! There is no better way to regain an audience than reminding people of your product as they come out of their winter hibernation. We suggest marketing on social media platforms like Facebook, Tumblr and Instagram. Their next best marketing move will be finally releasing the long-awaited Legendary Pokemon to kick-off another chapter for the game series.
Capitalize on social media apps: Pokémon Go should first decide which channels best suit its needs and then put processes in place to make sure that these channels are feeding customers through the funnel of decision making for purchases and providing the full-frontal user experience. Partnering up with Snapchat, much like bitmoji, can help Pokémon GO stay relevant and “in” within the eyes of the target demographic: millennials.
Trading with friends: Part of what made Pokémon so popular in the 90’s was the ability to become social with other people by simply trading IRL. Having a trading mechanic (which so many people have been asking for) that limits trading Pokémon to people within 4 feet of you will help users attain Pokémon they don’t have in their home biome.
Encourage outside social interactivity: Setting Pokémon lures should be an incentive for Pokémon GO players to gather. The lure setter should earn extra XP for everyone catching Pokémon in their lure, which means more $$ for Niantic. Since their revenue comes from their limited PokéCoin sales and by selling user information, seems as though they’re about due for a steady cash flow.
- Capitalize on the nostalgia factor: Nostalgia is a MAJOR
factor in games and platforms that have been around for multiple generations. Just look at the Super Mario Run app. These 2nd Gen Pokémon create less feelings of nostalgia and home for long-time Pokémon community members. Pokémon Go needs to unleash the power that’s already inside. New Pokémon Go fans are not as familiar with the newer generations. We recommend having small story lines that introduce the new generation of Pokémon. Sticking with the first 151 Pokémon is not a sustainable strategy and moving forward they need to work harder to integrate newer generations.
- Historically speaking, the Pokémon franchise can attribute its popularity to the social interactions it facilitated, whether that be meeting another Pikachu lover or trading someone for the their best Pokémon card. In the early 2000s once the original Pokémon fever had died down the franchise was able to stay relevant within their niche market, with the constant release of new Pokémon generations. Even though the Pokémon franchise was not as prominent in popular media’s eyes the Pokémon Company has survived more than 20 years with each Pokémon game outselling its competition. We believe Pokémon Go can be revived.
สำหรับท่านที่ติดตามวงการบันเทิงต่างประเทศคงจะเป็นที่ทราบกันว่าเรื่องราวของพี่น้องตระกูลคาร์เดเชียนนั้นถือเป็นสีสันของวงการโซเชียลมีเดีย และพวกเธอก็ประสบความสำเร็จในการใช้โซเชียลมีเดียเพื่อสื่อสารกับเหล่าแฟนๆทั่วโลก เห็นได้จากจำนวนผู้ติดตามนั้นเพิ่มขึ้นอย่างต่อเนื่อง
จากที่ได้ลองวิเคราะห์กันดู มีเทคนิคอยู่ 5 อย่าง ที่พวกเธอกำลังทำได้ดีมากๆ
กลุ่มผู้ติดตามของพี่น้องคาร์เดเชียนนั้นส่วนมากจะเป็นผู้ใช้ Twitter, Facebook, Instagram และ Snapchat สิ่งที่สำคัญคือต้องเข้าใจถึงระดับการมีส่วนร่วมของผู้ติดตามในแต่ละแพล็ตฟอร์ม เพื่อที่จะได้เลือกนำเสนอเนื้อหาให้เหมาะสมกับแพล็ตฟอร์มนั้นๆ และให้ความสำคัญกับแพล็ตฟอร์มที่ผู้ชมมีส่วนร่วมอย่างต่อเนื่อง
จะเห็นได้ว่าโพสต์จำนวนมากของพี่น้องคาร์เดเชียนนั้นจะเกี่ยวกับพาดหัวข่าวดัง การเปิดตัวสินค้า และความสนใจส่วนตัวอื่นๆ เช่น การแต่งหน้า การออกกำลัง และการช็อปปิ้ง เพราะผู้ติดตามคงไม่ได้อยากเข้ามาเพื่อดูแต่รูปเซลฟี่ 4-5 โพสต์ในแต่ละวัน การแชร์เรื่องราวที่เหล่าผู้ติดตามมีความสนใจร่วมกับเจ้าของแอคเคาท์นั้นเป็นสิ่งที่สำคัญมาก
ในแต่ละแพล็ตฟอร์มของโซเชียลมีเดีย ไม่ว่าจะเป็น Facebook, Snapchat, Twitter หรือ Instagram ควรจะมีลิงค์ หรือ ชื่อแอคเคาท์ ให้ผู้ชมสามารถไปติดตามข้ามไปแพล็ตฟอร์มอื่นๆได้ วิธีนี้จะช่วยเพิ่มโอกาสให้ผู้ชมสามารถเลือกติดตามผ่านโซเชียลมีเดียที่พวกเขาชอบ และช่วยเพิ่มความเป็นไปได้ที่ผู้ชมจะมีส่วนร่วมในแพล็ตฟอร์มนั้นๆ
การโพสต์เนื้อหาให้แตกต่างกันในแต่และแพล็ตฟอร์มนั้นจะช่วยให้เนื้อหาของคุณน่าสนใจ ไม่ซ้ำซาก เช่น เลือกใช้ Instagram ในการโพสรูปสินค้าหรือคลิปวิดิโอต่างๆ และใช้ Twitter ในการพูดคุยเกี่ยวกับหัวข้อข่าวที่กำลังเป็นประเด็นดัง
พี่น้องคาร์เดเชียนนั้นไม่เคยอายที่จะโพสต์ Meme ตลกๆเกี่ยวกับพวกเธอเอง ตราบใดที่เนื้อหาและข้อความเหล่านั้นตรงกับบุคลิกของพวกเธอ หากจะโปรโมตธุรกิจทางโซเชียลมีเดีย ทางแบรนด์จะต้องเลือกเนื้อหาและการใช้ภาษาให้เหมาะกับบุคลิกและคุณค่าขององค์กร
หวังว่าเทคนิค 5 อย่างจากพี่น้องคาร์เดเชียนจะช่วยให้ไอเดียใหม่ๆและเป็นประโยชน์กับธุรกิจหรือโปรไฟล์ส่วนตัวของคุณ แต่คงจะรับประกันไม่ได้ว่ายอดผู้ติดตามของคุณจะทะลุหลัก 50 ล้านคน เพราะความโด่งดังระดับนี้คงต้องสงวนไว้ให้กับเหล่าเซเล็บที่อุทิศตนให้กับการถ่ายเซลฟี่อย่างสม่ำเสมอ
Social media and Kardashians go together like peanut butter and jelly, and their social media presence has contributed significantly to their success in connecting with and growing their audiences. So, what exactly is it about their media postings that gain so much attention?
Here are the 5 things they’re doing right:
1. Locate your audience
For Kim, Khloe, Kourtney, Kylie and Kendall their audiences are primarily on Twitter, Facebook, Instagram and Snapchat. However, look at the demographics and engagement levels on each of these platforms and determine if they are worth the time and investment if your audience is not actively engaged.
2. Don’t just post about yourself
Looking at the Kardashian Clan’s social media presence, their posts are related to news articles, new or upcoming product launches, and promoting shared interests (such as fitness, shopping or makeup). Given that your audience may not want to see 4-5 posts daily of selfies, provide content that may be a shared interest between you and the audience.
3. Link your profiles together
Ensure your audience can follow you on all channels, so link and display your snapchat username to your Facebook, Twitter and Instagram pages and visa versa. By allowing followers to choose their favorite form of social media, it increases awareness and the odds of having consistent engagement.
4. Be platform specific
Ensure that if you have followers on all your social media sites, they are not seeing the same content. Mix it up a little and post different content on different sites!
5. Find your voice
The Kardashians are not afraid to post a meme about themselves or each other, as long as it follows their voice. Find the voice for your company, and post content according to your values.
In the end, these 5 tips from the Kardashians will help you utilize social media for your business (or your personal profile), but no guarantee that you’ll gain 88.9 million followers. That kind of social media fame is reserved for dedicated selfie celebrities.
When most people picture Snapchat they picture teenage girls with too much time, taking too many selfies with a deer face filter, i.e. your basic white bitch.
Snapchat filters have become something of a legend as each new holiday and pop culture event approaches, Snapchat is continually challenged to create more creative filters.
This International Women’s Day Snapchat rolled out three new filters, I’ll just leave these here and you tell me what the problem is.
Wow, homegirl in the Marie Curie has a pretty fly smokey eye. Girl got skills! Let’s look at another one.
Oh wow, they all have great smokey eyes!
Snapchat caused a debate on Twitter as to why exactly the Marie Curie filter had a smoky eye and false lashes.
So readers what do you think? Are we #HereForMadamCuriesSmokyEye or are we #WhatTheHellSnapchat
Out of the Limelight and into the Moonlight: An Oscarized Mix-up for the Ages
The dazzling reflection of a star-lit stage has a funny way of distracting people, as was the case with Warren Beatty and Faye Dunaway’s presentation of the award for best picture to the wrong film. In a glorious moment of bewilderment, Dunaway incorrectly announced La La Land as the best picture when Moonlight should have received the accolade.
The trivial slip-up was described as “The worst flub in Oscar history” by USA Today and doomed by Oscars Producer Michael De Luca as he described the screw-up “Was like [reading] the Hindenburg Report.” I didn’t watch the Oscars (did anyone?), but these comments address the superficial nature of an honest mistake, and ignores a prime fundamental of live entertainment: When a performance lacks a script, the outcome is not always predictable. The unpredictability of live awards shows gives the audience a chance to view celebrities in a non-scripted environment – one of the only chances fans have to view them “not in character.”
Beatty and Dunaway’s snafu may have deviated from the planned outcome, but the virality (not a disease) and shareability of their trivial oversight inspired positive reactions that kept the moment relevant across social platforms for weeks after the Oscars concluded.
The reaction from media leaders was nearly instant, with TMZ responding less than an hour after the announcement aired; Us Weekly, The Hollywood Reporter, and BBC News were quick to follow.
When it comes to performance malfunctions, Facebook is the most lucrative of hunting grounds. Content that may lack newsworthiness in less-focused channels, such as network TV, radio, and print finds serendipitous virality in Facebook’s hyper-concentrated engagement funnel. Of course, this effect assumes the question: why does certain content excel while other time-tested counterparts return average shareability?
The answer is emotion. Yes, the subject that shares little consistency from person to person. Yet in a sea of aggregation, a common denominator emerges: people share stories because it provokes a positive emotional response. “Emotionally provocative content is particularly viral,” claims Jonah Berger, a leading author in content marketing. Positive emotion is a sharable commodity. People are empowered when they share positive emotional content.
The reaction from everyone’s favorite visual social media network was mostly of the “trolling” variety. Instagram is not only a fun and easy way to brag about your optimal life with your friends and family (think beach pics, not study pics), it is also a way to share some comedic relief with your humor loving followers. This particularly bodes well with posts that are referencing current events. Instantly, users were circulating newly-adapted memes and funny hashtags. People are using past events to make fun of and reference current events.
This type of social media posting is not directly letting the people know what happened, but what is sharing is fake new. No one really minds that this event actually happened, yet people mind that it happened in relation to other events.
Probably the most accessible of all media channels, Twitter was flooded by Oscar fans and attention-seekers alike following Beatty’s most unfortunate announcement. #tbt to Steve Harvey during the Miss Universe Pageant, perhaps Ryan Gosling and Miss Columbia can console each other.
While we all love a good twitter rant about so-and-so celebrity making a fool of themselves the question we should be asking ourselves is; why is this kind of content so catchy? This is fake news with a capital F, and yet, people are still taking to social media in order to share their opinions about it. Why? WHY do we care so much that Warren Beatty said the wrong title for an award? Is that really the most devastating thing that’s happened so far this year? No, it’s not, but it sure is relatable. Virality of news doesn’t happen because the content is impactful or important on some degree, it happens because the content is ridiculous and relatable. Warren Beatty’s slip-up isn’t about to be aired on CNN or Fox News, but it’s perfect fodder for social media. He is a human and he made a mistake; we ALL make mistakes, whether it’s during the Miss Universe Pageant or during the Oscars.
YouTube is a unique platform in that posting original content takes a lot of back end work. If someone wants to tweet something “original,” they only need to put their stream of consciousness thought into 140 characters or less (*cough cough* although some people should probably do more quality control before they press post). To post a video on YouTube, a user typically needs to be inspired by an idea for a video, draft the content, take the video, edit the video, and finally publish it.
After the Oscars best picture mix up, Twitter, Facebook, and Instagram had huge spikes in activity. Surprisingly, YouTube didn’t take too long to follow suit. It’s as if people were already poised behind their web cams ready to take a reaction video, or even had a video running live while they watched the Oscars (a little bit creepy… if anyone needs a reason to put black tape over their laptop camera, watch the Black Mirror episode Shut Up And Dance). In less than an hour after the wrong envelope was handed over, a search for “Oscars best picture mix up” yielded 100s of videos, particularly comedic spoofs, commentary from entertainment channels, and user-generated reaction videos. But Emma Stone is still so endearing (do you see the way Ryan Gosling looks at her?), that more tribute videos were made for her best actress win, rather than poking fun at the mix up.
YouTube is much more than Charlie the Unicorn (what’s up 90s kids), Double Rainbow, makeup tutorials, music videos, and stupid people doing stupid things. YouTube has informative and creative reaction videos, and is somehow able to take snippets of any event and make it ridiculously funny. It’s still the best way for a bored college student to waste time after 1AM… but it deserves a bit more credit than we give it. And for those of us who don’t have a TV – YouTube is filled with clips from the Oscars, Entertainment News, Comedy Shows, and anything you can think of… but didn’t have a chance to see real-time.
No matter what platform you use… remember to post and consume responsibly 😉
We all have a little Steve Harvey and Warren Beatty in us, you just gotta own it #SorryNotSorry
Sassy marketers… out!
In his article ‘Why Businesses Can’t Survive Without Social Media’ Ryan Holmes makes three major assertions about the necessity of social media in relation to generating revenue and relationships.
- All business should be on some form of social media platform The author is correct when he asserts that all businesses should go on some form of social media platform. It was already a trend in 2015 and it is a trend that is still spreading around the world and the possibilities are endless. Social media is an open and flexible world with constant innovations.
2. Interactions First Channels Second
Interactions first, channels second (IFCS) is a value that often gets overlooked. Set first your strategy, target your client, know your publications and what kind of reactions you want to provoke. After this, you should select a platform which fits within your strategy.
3. Companies are often wrongly hesitant to join social media
Companies are not often willing to join these social media platforms. Excuses range from it takes too much time, we’d have to be on every platform, there’s no benefit and many more. Moreover, in the past managers or CEOs didn’t see the causal effect of social media and were looking for the wrong numbers. They were expecting to see an increase in turnover or sales. As we have learned, there were analyzing the wrong figures. Social media affects other aspects of the customer’s experience and opinion before the purchasing decision. Lastly, the author points out the fact that going on social media is not easy, it is changing all the time and you have to be aware of all the adaptations.
For the full article follow: http://fortune.com/2015/11/18/businesses-cant-survive-social-media/
Facebook is making its creepily comprehensive knowledge of its users available to employers looking to hire help.
Original Contributor: Lesya Liu
Businesses in the U.S. and Canada will now be able to post job openings and review applications on Facebook. Users who are considered to be a good fit by Facebook will see the job listing in their newsfeed. Apparently, Facebook is trying to compete with Linkedin in the job search market using their huge daily user base, but here comes the question; Is Facebook really capable of doing that?
“You might lose a chance at a job before you even get your chance”
Given the nature of the personal interactions between Facebook users and their posting behaviors, the article argues that applicants would lose their chances in jobs at the early stages because of their posts, interests, and images on their profiles, but this could be a double-edged sword because the firms can match applicants with their organizational culture based on their posting behavior. This would save both sides a lot of time and effort during the hiring process and give applicants another strength by showing who they really are!
“Facebook beats specialty networks in their games”
The article argues that Facebook is trying to beat LinkedIn as a professional platform, however, LinkedIn interaction’s dynamics are different than Facebook’s. LinkedIn targets professionals with high levels of education. On the other hand, Facebook depends on the personal relations between users that would lead to a bigger pool for part-time jobs and low-level opportunities.
“Put paying customers in the driving seat”
Although Facebook has 60 million business pages, only 4 million are actively advertising. The author, Lesya, argues that the new job search attempt is just a way for Facebook to increase its advertising revenue by attracting the small businesses. However, Facebook is trying to overcome the fact that its organic reach is almost gone. Therefore, Facebook is making use of the job listings by letting the businesses pay to promote their openings and drive more traffic to the platform.