Charity Miles App Review: Good for Runners, Companies, & the Community

As a runner and a not-for-profit professional, I thought that the Charity Miles App seemed too good to be true. I quickly realized that it was an innovative platform that lived up to its mission. 

How it Works

By downloading the Charity Miles App, individuals can track their running, walking, or biking activity and convert mileage into donations to their favorite charities. The app allows for individuals to choose from over 40 charities, which will receive $0.25 per mile run or walked, and $0.10 per mile biked. Individuals select their activity type, enable location services for the app to track activity, and start their workout. When finished, it’s as simple as clicking the finish button, which leads to a workout summary which includes mileage, activity time, and the amount donated to charity. Users can even take a photo of their workout, which will generate an image to promote the apps and activity through social media.

The Positives

  1. Easy to use: it only took a couple of minutes to create a user profile and figure out how to log miles.
  2. It’s a win-win-win: everyone benefits- users, who get to contribute to social causes, companies who get high-impact advertising space, and charities, who receive money from every mile logged.

The Negatives

  1. Lack of functionality: The app won’t be replacing your GPS watch anytime soon. Mileage wasn’t incredibly accurate, and I was unable to pause my activity when at a stoplight.
  2. Missed promotional opportunities: If you plan to share your activity mileage via social media, you can only so right after you’ve finished the activity. This removes opportunities for users to advertise the app and it’s sponsors.

An Innovative Digital Marketing Medium for Companies

Charity Miles touts the ability for sponsors to maintain a captive audience due to the structure of the app/sponsor/user setup. By sponsoring the app, companies can advertise their charitable giving through the agreement to donate $X per each mile logged in the app. Companies can expose app users to a variety of sponsored content, including blog posts, product discounts, and free trials. This structure melds corporate giving and advertising, as sponsorships fund the donations.

Will I Continue Using Charity Miles?

In short, yes. The app is easy to use and is a low commitment option in giving to social causes. As long as you can get past the amount of sponsored content (hey, they are donating money on your behalf) I recommend that you try it on your next walk, run, or bike ride too.


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The Necessity of Tailoring a Message for Various Social Media Platforms

Gen Z: Why Social Marketing is Going to Be Even More Important

Move over Baby Boomers and Millennials because a new generation – Gen Z – is taking over the world. But seriously. Never heard of Gen Z? Well, they’re the generation born between 1996 and 2010 and currently are ages 7 to 21 years old. They’ve never known a pre-9/11 America. They’ve never known what it’s like to not have Internet. They may not even know how to use a phone book – or maybe that a phone book isn’t the contacts list on their iPhones.

The U.S. Gen Z population is 63 million strong and growing due to immigration. Gen Z is expected to influence 60% of U.S. revenue by 2025. Although this may seem significant, we should really be looking at China.

In China, Gen Z includes for 247 million children and young adults. And China’s Gen Z is going to a whopping 16% of total global income. That said, this generation has a lot of power, and they don’t even yet have university degrees. So, what makes Gen Z unique? We found four traits that should make organizations think twice about their long-term marketing plans.

  1. Their operating system is technology.

Gen Z-ers are always connected. An electronic device must be in their hand at all times – whether it’s a mobile phone, tablet, or laptop. The more mobile the better as they’re always on the go, but maintain connected. They spend at least 9 hours per day digitally engaged – whether in school or at home. This time is spent gaming, browsing, socializing (such as Instagram and GroupMe), listening to music (think iTunes or Spotify), watching TV (think Netflix or YouTube). Some also spend time creating their owndigital content (such as Additionally, they only use a few apps on their phone.

  1. They are more diverse than ever before.

In the U.S., the majority of Gen Z are non-white as a result of immigration. It is likely that a Gen Z kid has a mom who’s Indonesian and a dad who’s Irish. The kid is interested in not just one activity, but multiple. They don’t just see themselves as a dancer, a chemist, or musician. They have their hands in many cookie jars, so to speak, which makes them feel fulfilled and creative. It’s also likely they will pursue multiple divergent degrees such as biochemistry and theater.

When it comes to marriage, 66% back marriage equality, research firm 747 Insights confirms, and only 80% are currently interested in getting marriage. They’ll follow the path of millennials by not following traditional ideals such as getting married and having multiple kids before the age of 30. Gen Z seems to be the most independent of all generations and seek multiple experiences – such as dating and traveling – before tying the knot with a significant other.

  1. They’re more authentic and care deeply.

This generation seeks to purchase goods and services from brands that “do good” for the world and their communities. They’ve grown up in the war on terror and multiple wars such as Afghanistan, Iraq, and Syria. They care even more about social justice issues than millennials, who tend to focus on globalization issues and social responsibility.

Gen Z-ers will fight for themselves, their loves ones, their friends, and others if they see them treated unfairly due to gender, sexuality, race, pay, and environmental issues – just to name a few. This generation wants to be a change agent and truly believe they can make a positive impact. They can use their digital savviness and self-assured mindsets to influence via social media channels such as YouTube, Instagram, and Kickstarter.

Technology allows this generation to influence at a global scale virtually, rather than traveling around the world. They are able to create their own personal brands and form their online communities, which have very low barriers to entry. There are no boundaries, rules, or fees (only to the extent of what their content channels allow, of course).

  1. They value relationships over transactions.

Gen Z seeks a personalized shopping experience. As discussed above, they believe brands play an important role in society and are responsible for making it better. Just as this generation create its own content online and inspires others, they expect the same in return from brands they purchase from. They’re also likely promote a brand (particularly online) as a result of a positive customer experience. About half of all Gen Z purchases include a digital element – either through their product search or actual purchase. They are likely to use online product reviews from people they follow and trust online – especially celebrities. They are also likely to participate more in member-only events and loyalty programs that reward them for frequent purchasing.

If you thought Amazon was just a fad, think again. Online shopping is here to stay and grow, funded by Generation Z. Brands should pay special attention to this generation’s purchase patterns as they continue to grow older and become a larger part of our global economy.

Video Games: Live Streaming

Video Games. This is not the first thought that normally comes to mind when talking about a marketing class for a MBA program. Marketing products have many sides, the price, functionality, convenience, life-cycle. The same goes for marketing a video game, showing demos of game-play, focusing on certain market segments, deciding how much one should charge. Though on the other side of this industry is the consumers and within this market is a group of individuals who are trying to make a living by playing the games they love.

Image result for that's the dream gif

In this case the streamers themselves are the product that needs to be advertised. Their market segment is other gamers. The goal is to get as many followers/viewers as one can. There are many ways to make a profit by playing video games. One of the big ones is ‘Live’ streaming, thanks to better technology people are now able to get programs on their computers that will allow you to stream in real time (Live) a game you are currently playing. The three main platforms today are YouTube, Twitch, and Facebook. All three are great platforms and allow the gamers to stream their game play for free or, once you have enough followers, for a profit.


In the game streaming world there are many ways to make a profit. One way is to get fan donations or supporters. On both Twitch and Facebook, the viewers are able to become supporters where they are paying about $5 a month to as the name suggests support the individual. This is a nice way for the fans to show the streamers support and the streamers in return show they care about them. They can do this by supporter only videos or posts. Some even send out gifts. For example, Tradechat sends out cute stickers.

If we take the top streamers they have anywhere from 100,000 to 300,000 followers. If only 0.5% of that becomes supporters, they could be making $2,500 to $7,500 a month. Which is about $15.62 to $46.87 an hour to just play video games live and with the federal minimum wage sitting at $7.50 this is a great idea for those who love playing video games all the time. One Twitch Streamer Disguised Toast revealed how much he actually makes each month. He is constantly within the top 10 streamers on Twitch and from all revenue platforms combined he makes roughly $20,000 a month.

Image result for Cloud raining money

Of course, with every success story there are many more stories of people who did not make it. When considering if you want to go into this field you have to consider the idea that you will get bored, your games will no longer be fun, and there is no guaranteed paycheck.

To be successful one thing is clear. You must be entertaining to watch and get your name out there. A lot of your fame will be through shares and word of mouth from other viewers. One would need to have a marketing strategy for getting more viewers.

To start in this business, one needs to have games people want to watch, a decent system either computer or console, a streaming program, and be ready to stream on a reliable consistent basis. Being a professional streamer can be a tough career path to take. You have to make yourself different from all the others. So how does marketing work when you are the product?

First you must have a love for the games and be pretty good at playing them. No one wants to watch an amateur. Though it is entertaining to see a rage quit, you really do not want that to be what you are known for.

Image result for rage quit gif

Once you have the basics down, this is when your strategy starts. You can get other fellow streamers to watch your channel by watching their channels and supporting others. Have all of your relatives and friends share your streams and have them to ask people they know to do the same.

Once you have a big enough fan base it will become easier and easier for your streams to go viral. Also doing advertising for other companies can help. For example, you can get paid by companies to open mystery boxes or loot boxes on camera. The company will pay you and advertise you to their customers. You can also post to gaming forums about your streams.

Lastly, yes other streamers may be your competition, but gamers are a community and other streamers are your community. Help them and they will help you!

Image result for Gamer Community


Chernova, M. (2018, May 16). How to make money streaming: 6 ways to go live and get paid. Retrieved November 11, 2018, from

Disguised Toast. (n.d.). How Much MONEY Do Twitch Streamers REALLY Make? (Inside Look from a Top Streamer). Retrieved from

Fagan, K. (n.d.). We asked famous YouTubers what it’s actually like to play video games for a living — here are all the perks and drawbacks that come with the job. Retrieved November 11, 2018, from

Hale, J. (2018, October 10). Here’s A Candid Breakdown Of Exactly How Much Money Twitch Streamers Earn Per Month. Retrieved November 12, 2018, from

Korpi, J. (2017, May 25). How to Livestream on Facebook, Twitter, and YouTube at the Same Time. Retrieved November 11, 2018, from

This Is How To Get More Viewers On Your Twitch Stream. (2017, October 27). Retrieved November 18, 2018, from

Video Influencers. (n.d.). How to Make Money on YouTube for Beginners – 5 Best Ways. Retrieved from


The Garden Tarp by RT1home

Designed and marketed by the Los Angeles based online retailer RT1home, the Garden Tarp is a product stylishly designed for urban dwelling plant enthusiasts. As a small startup RT1home primarily utilizes social media platforms like Instagram, and sales channels like Etsy to market and sell it’s products. Through daily posts with planting tips, product promotions and demonstrations RT1home has established connections to the indoor gardening community with over 11k followers on Instagram. The Garden Tarp is the most popular item sold and frequently faces challenges meeting demand with limited production capability as a new small business. After trialing the tarp for myself I can see why so many people want it; it’s versatile, looks modern, doesn’t take up space, and  makes indoor potting and other messy hobbies convenient.

This product is well positioned to be successful given changing millennial demographics.  According to this Forbes article, educated millennial’s are more likely to live in urban concrete jungles than prior generations. Meanwhile, LA Times article: They don’t own homes. They don’t have kids. Why millennial’s are plant addicts. Goes into the fact that indoor plants provide something to care for while not requiring a major commitment that holds you back if you’re life is uprooted. It’s also never been easier for companies like RT1home to develop niche solutions and easily reach target consumers through low cost social mediums. To make this point, RT1home demonstrates it’s product uses through daily Instagram stories to build awareness.

The tarp itself is made of a high quality and very durable marine grade material that looks and feels expensive. You don’t have to worry about spilling water or getting it dirty, because you can wipe or rinse off the dirt. Even if you move 3 times in a year like me this product will remain on the list of things that come along.


Functionally, it’s simple to use. Just roll it out and snap the corner closures to create a basin that will contain messes. You can easily dump leftover soil and roll it back up for future uses. Previously I tried using newspaper or cardboard, and it always resulted in a bigger mess.

By purchasing this product you will be supporting a woman owned business that designs and manufactures locally in Los Angeles. So go get one! You can easily purchase through Etsy, or directly from RT1home for $68 shipping included. Additionally, RT1home has established many retail connections through social media platforms, and is now being sold at independent plant stores across the country.

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Is VR becoming hot?

Is VR becoming hot?

What image does your mind conjure upon hearing Virtual Reality (VR)?

If you thought 20-something nerds in a basement with crazy goggles hooked into a computer, playing a souped up Sims or D&D game where they get to make believe they are someone much cooler … you may want to reconsider your characterizations.

Unlike standard PC gaming systems, VR truly immerses the participants in its make-believe environment.  This aspects has gained VR some niche applications across a variety of disciplines: military, police, medical professionals, space researchers to name a few.  This allows training in uncharted environments for threatening or dangerous experiences without any physical risks (mostly!).

From a marketing perspective, just how mainstream is the VR technology?  It sure has its fair share of innovators and early adopters but is the technology ready to jump over ‘the chasm’ for adoption by majority of the masses?

Similar to other emerging technologies, mass-adoption of VR applications was initially hindered by the high price.  When the Oculus Rift came out as a consumer product, it started at $600 with touch controllers costing $199. Pair that with a powerful enough PC needed and one could be forking out over $1500 for a fully functional gaming system … and still be wired to the PC.  Other brands have since entered into this market – HTC (Vive), Playstation (headset), Samsung (Gear – from Oculus) and Google (Daydream and Cardboard), few of the big-brand names.  Many of these are mobile; Google has just created the ability for their phones (itself priced at ~ $800) to be turned into VR headsets.  It’s been 4 years since Rift was released as a development kit, and over the past 2 years they have been selling to a broader customer base.

The evolution of VR hardware is also benefiting from the growth of streaming media and introduction of 3D broadcasting – even NFL is broadcasting some football games in 3D.  The movie and TV show streaming giant, Netflix is now providing content for VR in addition to games being created specifically for it.  And now Oculus has the Go, a wireless system with a single controller.  The target for this product is wireless gaming and media immersion. Imagine sitting in an airplane with your headset and fully immersing yourself into a movie instead of watching it on that tiny screen on the back of the seat that keeps leaning closer and yet not close enough to block out the stranger in the seat next to you.  Accepted, similar to the initial reaction to a person talking with a Bluetooth headset, you may freak others around you for laughing and crying to yourself with a funky device over your eyes (and some are definitely worth watching!).

But is the customized personal experience worth it?  I say, yes.  I believe we are nearing a major turning point for VR technology. Wireless is one step in the right direction, ease of use for personal appeal and social comfort with watching the streaming media may be others.  As Oculus moves past developers to targeting the wider market, who would be better to sell them to the masses than our favorite movie and music stars.  All the stars are indeed closer in VR!

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Is VR becoming hot?


5 Ways to Happily Mismanage Your Life

The world is filled with feel-good, optimistic approaches on how to establish a good lifestyle and improve yourself. This is not one of those … welcome to the dark side.
Whether you are student, working in a office or managing your personal life, below are some of the best ways to mismanage your life and be totally happy doing it.
1. Distract yourself
Internet and smart phones have brought the power to transform the world anytime and from anywhere into your palm.  If you are comfortable in your job/relationship already, you may want to seriously consider distracting yourself with as many gadgets and apps.  After all, there will always be another job tomorrow somewhere, but the latest viral news/post will be lost in the landfill of internet any minute.  Focus is overrated, go ahead and refresh.
2. Overspend your earnings
Saving for retirement is great only if you want all the resources at a time when you are physically incapable of enjoying anything those resources could buy.  The experience of enjoying your dream vacations in your youth in worth a lifetime of debt.  Go ahead and take that vacation on credit.
3. Aim for instant gratification
Successful people are able to deal with contradiction by doing what is necessary to resolve issues or, at least, neutralize it.  If you are turned off by the significant planning and thoughtful execution of tasks this mandates, then give into temptation and relish short-term rewards at the expense of long-term benefits.  No one knows what surprises tomorrow will bring.  Go ahead and enjoy everything now.
4. Become complacent
If you do not like your views to be challenged, then going to school is the best way to waste valuable years of your life.  Technology is evolving faster than humans.  Being unwilling to learn new skills may be the quickest way to make yourself worthless in the modern economy.  Even in personal relationships, unwillingness to keep the spark alive is the sure shot way to a long singles lifestyle. Put on those pajamas and get too comfortable.
5. Wreck personal connections
If you know that you are the better half, then separating yourself from the pesky human connections grounding you to reality may be your most gratifying decision.  Free your unique ideas from the grind of thoughtful collaborative team work.  Who needs allies when you are perfect … make yourself great again!
Note: This article is a satirical take on the most important leadership lesson, Know Thyself: Self-assessment is the first step towards self-management.  
For more interesting or offbeat content, check out all our fun links:

Is VR becoming hot?

3 Simple Steps to Boost Business Through Employee Morale

Acquiring and retaining solid employees requires focus on their value to your organization..

More and more businesses recognize the correlation of increased employee morale with a greater sense of productivity, engagement and loyalty. Use these simple tips to transform the landscape of your organization and achieve greater success for your team.

1. Promote a healthy environment through emphasis on work-life balance 

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It’s important to provide flexibility that enables fostering a well-balanced personal and work life. Managers can improve their teams’ productivity and performance through encouragement of maintaining strong and healthy relationships. Advocating for employees to leave work on time can benefit both the organization and the individual, as this decreases likelihood of an eventual “burnout”.

2. Foster an atmosphere of inclusion for your employees

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Employees need to be recognized to feel valued. Make them part of the big picture through clear and frequent communication of business updates, in addition to providing both group and individual direction. Driving transparency and honesty plays a significant role in increasing creativity and innovation from your team.

3. Identify career opportunities to enhance motivation

Image result for career development

Thoughtful conversations around potential career paths, coupled with relevant training recommendations can decrease likelihood of employees leaving your firm. By focusing on their individual ambitions, you can determine how to better align your staff to the business. Start by finding ways to help them grow in their current role, further developing their sense of drive and increasing their potential for success with your organization.


Make sure your next meeting is productive for everyone:

Nine Steps to More Successful Meetings

Nine Steps to More Successful Meetings

Let’s be honest: most of us don’t like meetings. Meetings often feel unproductive and like a waste of everyone’s time, yet we rarely do anything to make our meetings better. Here are nine guidelines you can implement today to make your meetings more valuable.

#1. Do we really need to meet?

If there’s no purpose, there’s no meeting. When we take up people’s time, there should be a specific reason or objective.

#2. Who really needs to be at this meeting?

 If you can’t feed a meeting with two pizzas, it’s too large. -Jeff Bezos

Meetings can become costly and inefficient when there are too many people involved. Every person in the room or on the call should be there to contribute. To fight this, try using the Jeff Bezos’s two pizza rule.

#3. Meetings are not for information sharing.

If there are materials to share, this should be done prior to the meeting. Consider LinkedIn, where they eliminated presentations: “At LinkedIn, we have essentially eliminated the presentation. In lieu of that, we ask that materials that would typically have been presented during a meeting be sent out to participants at least 24 hours in advance so people can familiarize themselves with the content,” said LinkedIn CEO Jeff Weiner.

#4. Have an agenda and stick to it.

Share an agenda before the meeting so others can be prepared, and keep the group on task. It’s helpful to designate a facilitator to keep the discussion focused and moving forward. Meetings can be hijacked or get offtrack without a strong voice to keep the group on topic. Tip: Use the concept of a parking lot so people feel heard, but the conversation can return to purpose of the meeting. Don’t feel the need to address the parking lot items in the meeting, but instead include them in the notes, or as action items so they can be revisited at the proper time.

#5. Start on time.

Set the expectation that the meeting will start on time even if everyone is not in attendance. Communicate that this is out of respect for everyone’s time and ask that people notify others if they will be late. 

#6. Try keeping the meeting short and don’t be afraid to end early.

A lot can be covered in a short period, and research suggests our attention can be held for about 15-minutes before we tune out.

Related: ever wonder why TED Talks are 18-minutes? The Science Behind TED’s 18-Minute Rule

In addition, your coworkers will leave feeling productive and positive when a meeting finishes early. Remember the goal of the meeting is not to use all of the scheduled time, but to address a specific objective.

parkinson law

#7. No multi-tasking or devices unless necessary for the meeting.

Don’t allow others to waste other people’s time by not giving your full attention to the discussion. Tip: If the meeting includes remote attendees, stick to video conferencing to help reduce the urge to multitask.

#8. Agree to, and distribute, action items or decisions at the conclusion of the meeting.

Always document and share action items or decisions. No matter how good the discussion, in order for it to make a difference it must make it outside the four walls of the meeting.

#9. Don’t feel bad about calling people out on any of the above.

Accountability is critical to lasting success, and people will respect you for keeping them, and others, accountable.


So who’s ready for a great meeting?


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3 Simple Steps to Boost Business Through Employee Morale

Hopsy Review: The Keurig machine for Beer Gave me Buyers Remorse

Hopsy Review: The Keurig machine for Beer Gave me Buyers Remorse

Connor Harber

After literally swallowing what was left of my pride in flat, watery tasting beer I felt defeated but hydrated ….


My experience:

The coupon got me! These were the words of the first sip of my freshly tapped beer using the SUB of my recently purchased Hopsy beer machine. I had recently seen an advertisement on Instagram for a nifty looking product that looked like a giant speaker dispensing freshly tapped beer, and with the picture of an Oktoberfest coupon fluorescently glowing in my face, I knew this $100 off was enough for me to pull the trigger to make the purchase. What I thought would become my new “Keurig” for beer quickly became a time-consuming process to get my money back for an experience that fell flat on its face!


Overview of Product:

Hopsy is a company that sells a Homedraft SUB draft system made by KRUPS which is designed to bring the taproom into your home. Hopsy then partners with dozens of breweries mostly located California to give you access to a rotation of beers. These products are offered online only through the company store to be purchased for delivery to your choice of home or office.

The SUB draft system is a plug and pour appliance that sits on any flat table top surface and with 4 simple steps; 1. Load 2. Tap 3. LOCK 4. Pour, you can enjoy the award-winning breweries on tap in your home.

The beer is stored in mini-kegs the company calls “Torps” which are plastic pressurized bottles holding about 2 liters of beer that you insert into the sub similar to a Keurig K-cup. Each Torp has a tube on the end that is used when inserting the container into the Sub to dispense the beer from the tap once plugged in and powered on.

To get the perfect pour, it takes about 6 to 8 hours for a Torp sitting in room temperature to cool down for the device to give you literally a green light to start pouring. A refrigerated torp takes about half or less the time of a non-refrigerated one.

The beer can be purchased individually per Torp or with a subscription-based monthly payment only through the Hopsy site due to the proprietary technology of the Torps and the SUB device. The SUB device is designed to only work by using the TORPS just like you can only use K-cups with a Keurig coffee machine.


The First 3 Torps and the Death of the 4th

“After the remains of beer were down the sink, on the sealing and drenched my clothes, I felt a little bit at peace with myself”

My SUB draft system, as well as the four different Torps I purchased, arrived within 5 to 7 business days and after I signed for proof of delivery, I had the machine turned on in less than 10 minutes. The torps I purchased to try were the Pineapple IPA, Citra Single Hop IPA, MT. Tam Pale Ale and Therapy Session IPA.

I started with the Pale Ale as this is a go-to favorite of mine and the idea was to work my way through the IPA’s after I had started with the Pale Ale. After inserting the Torp, the SUB device took about 6.5 hours to cool down from room temperature. Once I was given the green light to pour, I pulled the tap and could immediately feel the freezing sensation of the beer being poured into the glass my hand was holding. With some froth, I decided to let the foam settle and then took a big gulp of my ice-cold beer. I was immediately transported to a somewhat familiar place in my hazy memory where I was down to the last sip of my can of “Busch Light” or as some folks in Pullman, WA would call “Pullman water” and decided I would have the courage to drink the flat, watery tasting remains in the can.

I was immediately perplexed with the situation I found myself in and wondered if the non-carbonated taste of the first Torp was due to user error or supposed to taste that way. As I powered through the rest of the first Torp to see no improvements in taste, I hoped maybe it was just the Pale Ale, and the rest of the IPA Torps would taste fine.   

I moved on to the next two IPA’s (Pineapple and Citra Single Hop) and saw my hope diminish as these Torps also suffered from the same taste issues. The beer was so flat that it reminded me of the lack of carbonation of the last sip from a can of any name brand beer. After literally swallowing what was left of my pride in flat, watery tasting beer, I felt defeated, but hydrated. I knew I could not take this pain anymore and decided to make a peace offering with the fourth Torp.

In the same way Happy Gilmore got payback at the laughing clown, or the dudes in Office Space used a baseball bat to unleash their rage on a malfunctioning printer, I also sought out to release a fury of revenge. I grabbed the last remaining untapped Torp called “Therapy Session” and placed it gently in the kitchen sink, reached for the nearest kitchen knife and began to go full on “Liam Neason” on this pressurized plastic bottle of beer. After the remains of beer were down the sink, on the ceiling and my clothes were drenched, I felt a little bit at peace with myself but knew this was only the first step in trying to recover my financial loss. This was the therapy I needed after that heartbreak.  




The Return of my dignity:

The next day I emailed the company asking for my money back due to my unsatisfactory experience with the product. After emailing back and forth with a very responsive customer service representative, I was able to receive a credit for my purchase and canceled my monthly subscription. The only cost ended up being a small nonrefundable shipping fee. I was very pleased in the end with the way the company handled this situation and was able to provide me a credit for my purchase.

Pros / Cons

In hindsight, I wish I would have done a bit more research and had taken the following Amazon Customer Review from Corey Williamson more seriously:


The verdict is in, and Hopsy failed to keep me as a customer as they could not deliver on the most important fundamental aspect of their product and business model; providing quality beer that resembles the taproom or bar in your home. This is without a doubt the most crucial aspect of delivering value to the customer and resulted in me in wanting to return the device. Aside from taste, the product was easy to set up and use, but did have its pitfalls such as time taken to cool a Torp and that I could purchase the same Beers in a local grocery store for a cheaper price. What seems like a good design on the surface, Hopsy lacks in durability by using cheap plastic materials. Hopsy did dilute my frustrations in the end by providing great customer service and crediting me for my loses. After recovering my financial loss, I wish I would have ignored the advertisement and just stuck with the beer I can get locally.

BAD: Hopsy delivered on ease of use and great customer service but failed on taste and design.

Overall: 4.0

Taste: 1.0

Design: 6.0

Customer Service: 9.0


Hopsy: Digital Marketing Strategy

Hopsy utilized a pull strategy to win me over as a customer and ultimately led me to purchase their product. Through their sponsored social media ads (in my case Instagram), they were able to make touchpoints with me, which increased my interest over time. After several ads that offered discounts, my interest in Hopsy drove me to their website to find out more about the product. Hopsy has a very well put together website that offers good information about the product and subscription. I think this is a good strategy for gaining new customers because I am in the ideal demographic of what Hopsy view’s as a potential customer and seeing this sponsored add over time, in combination with deals, led me to make a purchase decision.


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