From one of our first meetings, our team fell into the perennial debate of the “correct” way to pronounce GIF. In my 5+ years working online and with social media, I have watched as colleagues have hotly debated this acronym’s pronunciation in the real world.
Here to continue the debate is myself and one of my colleagues. We will each provide our quick case in support of the way we say GIF, and let you vote on who you agree with (or at least how you pronounce it).
GIF: pronounced GIF
Dating back to the 1980s GIF stands for Graphics Interchange Format, and allows for short video like files of images to be looped on the internet – like this:
For years we were left to guess how to say this word that we all knew so well via our active use, we rarely had to say it out loud, but when we eventually did and were surprised to find that we did not all say it the same. Many people pronounced it with a hard “G” as in “Graphics” while some pronounced it with a soft “g” as in JIF peanut butter.
While the inventor of the GIF came out in 2013 saying:
“The Oxford English Dictionary accepts both pronunciations. They are wrong. It is a soft ‘G,’ pronounced ‘jif.’ End of story.”
I say, “sorry sir, you waited too long.” While he may have birthed the GIF, he sent it out into the world with nothing, and the world took on the challenge of calling it something.
Acronyms stand for a series of words, and as the “G” stands for Graphics, it makes the most sense to pronounce it the same, just as you do in the word “gift.”
Honored with a Lifetime Achievement Award from none other than David Karp of Tumblr on May 21, 2013, Steve Wilhite accepted the Webby for his 1987 invention of the GIF while employed at Compuserve. As required by the Webbys, his acceptance speech consisted of only five words and they were:
Over the years, Mr. Wilhite had pushed the soft “g” pronunciation through many interviews which were less publicized than his acceptance speech. He did not wait until recent years to clarify the pronunciation; he had done so all along, and for those who like my colleague believe Mr. Wilhite gave up his right to establish the correct pronunciation of the GIF due to some ambiguous statute of limitations, I would posit, “those who forget the past are doomed to repeat it.”
Finally, I would point out that Mr. Wilhite has said all along that, “Choosy programmers choose jif” referencing the 1977 ad campaign by popular American peanut butter company, Jif. This reference clearly predates the invention of the GIF, and may in fact predate the internet itself.
I know for myself that I will be taking a respite from this heat and pouring myself a double of ice cold gin.
Click baiting is a form of social media marketing where the advertisers use catchy descriptions or sensationalism in order to lure the users to click on them, thereby generating revenues (as per the ‘pay per click’ model). Sometimes, they also use catchy photos or video snippets for the purpose.
“you will never drink coca cola you see this video” or “what this girl did will blow your mind away”… etc.
Another form of click baiting can be attractive subject lines to spam mails in the mail boxes, something like “winning a lottery” or “this is an offer just for you” etc.
Click baits are quite common in social media. The basic concept of ‘clickbait’ is to create a melodramatic title for an online article so as to manipulate people into clicking the link and reading the content. Honestly, clickbait is a smart idea for publicity but, the way it has taken over social media over bland content is quite annoying.
Clickbait uses phrases like:
You won’t believe this…
This [xxxxx] will change your life
With this one weird trick…
This [xxxxx] will restore your faith in humanity
…you won’t believe what happens next.
17 secrets [xxxxx] don’t want you to know
[xxxxx] Companies/Professionals hate this trick
How one woman made $$$ in her bedroom
The 15 fakest/worst/most terrifying…
Lose 15 kg in 3 months with this natural product
The hot new [xxxxx] everyone is talking about
Five features [xxxxx] power users don’t know about
20 Signs You’re actually a [xxxxx]
All content publishers are occasionally guilty of using clickbait in the battle to engage users and gain advertising income.
Below are 9 categories of click baits commonly found in our social media with examples. Watch out for number 8! It’s quite interesting!
1. Shocking/ amazing/ unbelievable results
This type of clickbait headline works in two parts. The first part explains the plot which is usually very catchy. The second part says that there is more to the plot and that the outcome is quite astonishing. The bait lies in the second part because it challenges our imagination power by using the phrases like: ‘…You won’t believe…’, ‘…shocking result’, ‘…too good to be true’ etc.
2. Celebrity gossip
3. Mysterious stories
They are the most common ones. They make readers get interested in someone else’s life but, in a very convincing manner.
4. Instances of people’s stupidity on social media
We all like fun of other people. It makes us feel superior and intelligent. Posts like this always get a lot of view and truth be told, they are fun to read!
5. A challenge to your IQ
Honestly, I have been fooled by this type of clickbait not once, not twice but many times. But, who is to blame?… some of these questions are interesting to solve, whereas, mot of them are simple 3rd grade mathematics. “Only the people with an IQ above 160 can solve these questions. Are you one of them? Click to find out…” I’m a 100% sure that I don’t have an IQ over 160 but, I have solved dozens of questions that say so!
6. Tricky stuff
They use the term ‘simple tricks’ to attract more viewers. …and after you open the link, this is what you see:
Get at least 8 hours of sleep
Maintain a positive attitude
I mean…Come on!!!
7. The fear inducing stuff
They are as manipulative as the number 2, but they use the ‘fear’ element and this type of clickbait is targeted towards a specific group of people.
…the five things that they mention are:
He/she does not have time for you
He/she gets irritated on simple things
He/she avoids your calls
He/she goes to ‘business trips’ more often
He/she changes his phone number one too many times
And each of these five things are placed on separate pages so, you have to navigate through 5 pages to get this rare valuable information! How cool!
8. The list with a jewel stuff!
The content is generally composed of a long list among which one (the second last or the third last one but, not the last one) is claimed to be the ‘most interesting one’ or a ‘jewel’ in the title.
You thought this number was something special eh? Sorry! That was just a bait 🙂
9. Sports gossip
There are a lots of news articles in football pages which have a controversial title but simple content.
How do you choose a marketing strategy that really works?
When it comes to marketing, the numbers matter. They matter because behind every statistic is a story. A story about what is working and what is not. The hard thing now a day, with the endless amounts to data, is trying to decide which numbers matter and which to believe. Or to say it another way, how do we turn this into information?!?
So we have helped you out – Useful stats that support useful things you can do!
6 Tips for HIGHER User Engagement
1) YOUR WEBSITE MATTERS! including your mobile version
78% of Internet users conduct product research online
61% of users say they won’t come back to a mobile site if it is bad
40% percent are likely to go to a competitor instead.
This stat isn’t surprising (just think of how much you consult the Internet for your personal purchases), but it is very important to consider. Your website is probably going to be your prospect’s first impression of your brand, so you have to make it count!
2) 93% of online experiences begin with a search engine
There’s a reason marketers lose sleep over changes to Google’s algorithm. The organic search results are a big deal, and you need to have some kind of presence organically. Otherwise, you’ll be losing traffic to competitors.
Company Persona Matters
75% of consumers appreciate seeing a company’s personality shine through in blog content and the website as it helps them form familiarity and loyalty to the brand.
3) YouTube has become the 2nd largest search engine – bigger than Bing, Yahoo, Ask & AOL combined
Personally, this one really shocked me. Video marketing is becoming bigger and bigger, so why not start taking advantage of this trend to inform, educate, and entertain prospects through one of the Internet’s most engaging mediums?
4) 91% of email users have unsubscribed from a company email they previously subscribed to
What does this tell us exactly? Customers are becoming smarter and less patient. Hitting the delete button is an easy statement to make if a prospect is tired of seeing your name pop up in his inbox without providing value. The standards of email marketing have gotten higher.
Say My Name, Say My Name!
Increase open rates and conversions by 10% by simply adding personalization features to your email campaigns. PLUS – you can have a 70% success rate for retargeting campaigns at making conversions.
5) 74% of Americans admit to bringing their phone to the bathroom
Are you one of them? Actually, don’t answer that!
It’s a goofy stat, but it just goes to show how important mobile is becoming to the marketing landscape. People are completely attached to their phones, and this presents both a whole new set of challenges and opportunities.
6) Fathers LOVE online video #HowtoDad
Compared to other consumers, Prywes said, “Dad is about 20 percent more likely to engage with a digital video ad.” What’s more, she said, fathers are also 52 percent more likely to share a video ad on social networks than other consumer segments.
Mother’s Day advertising pushes have been in full force before the third largest retail holiday in the U.S. occurs on Sunday. Speaking at the Interactive Advertising Bureau’s annual NewFronts insights luncheon on Wednesday, Devra Prywes, svp of marketing and insights at Unruly, offered a few statistics that show digital video may be the way to getting dads to buy a specific brand for the women in their lives.
Want to check this information out in another way?