Digital Marketing: Lessons Learned by Team Saga

3 Big Takeaways

1. PLAN, PLAN, PLAN

Social media and digital marketing takes a lot of time and planning to be successful.

2. HAVE A PURPOSE

Know what your goals and objectives are, and what the value is for your audience

3. USE INBOUND PROMOTION FOR INBOUND PRODUCTS

Match your promotional techniques to what your are providing

Our Strategy:

  • Get it done
  • Stay on-topic for the overall blog
  • Insert humor into every post
  • Produce largely unique content
  • Promote however we feel comfortable

 

Our Blog Posts:

The User Experience – 6 Tips to connect! (Listicle)

One weird trick to picking a smart phone…(Product Review)

How to Reach People to Grow Your Business (Original Video)

He Was Raised by a Family of Wolves- READ MORE! (Click Bait)

Op-Ed: GIF vs. GIF – How do you pronounce it? (Op-Ed)

Lessons to Take to the Real World

  • Make a clear plan and schedule – stick to it!
  • Develop your format in advance (plug and play)
  • Develop clear objectives & meaningful outcomes
  • Define and target a specific audience that you can actually connect with

 

Lessons to Take to the Real World

  • Develop audiences on multiple platforms (This will take time)
  • Build trust and develop a true inbound channel
  • Know your goals & the value you are providing your audience

 

Lessons to Take to the Real World

  • Know what you are wanting people to do
  • Develop pathways and hooks to keep people on your website

Op-Ed: GIF vs. GIF – How do you pronounce it?

Op-Ed: GIF vs. GIF

How do you pronounce it?

From one of our first meetings, our team fell into the perennial debate of the “correct” way to pronounce GIF. In my 5+ years working online and with social media, I have watched as colleagues have hotly debated this acronym’s pronunciation in the real world.

Here to continue the debate is myself and one of my colleagues. We will each provide our quick case in support of the way we say GIF, and let you vote on who you agree with (or at least how you pronounce it).

GIF: pronounced GIF

Dating back to the 1980s GIF stands for Graphics Interchange Format, and allows for short video like files of images to be looped on the internet – like this:

For years we were left to guess how to say this word that we all knew so well via our active use, we rarely had to say it out loud, but when we eventually did and were surprised to find that we did not all say it the same. Many people pronounced it with a hard “G” as in “Graphics” while some pronounced it with a soft “g” as in JIF peanut butter.

While the inventor of the GIF came out in 2013 saying:

“The Oxford English Dictionary accepts both pronunciations. They are wrong. It is a soft ‘G,’ pronounced ‘jif.’ End of story.”

I say, “sorry sir, you waited too long.” While he may have birthed the GIF, he sent it out into the world with nothing, and the world took on the challenge of calling it something.

Acronyms stand for a series of words, and as the “G” stands for Graphics, it makes the most sense to pronounce it the same, just as you do in the word “gift.”

If you need an extended argument, here is a great article from Gizmodo: The Creator of the GIF says it’s Pronounced JIF. He is Wrong

GIF: pronounced JIF

Steve Wilhite, left, received a Webby Award from Tumblr's David Karp for his invention of the animated GIF format.

Honored with a Lifetime Achievement Award from none other than David Karp of Tumblr on May 21, 2013, Steve Wilhite accepted the Webby for his 1987 invention of the GIF while employed at Compuserve.  As required by the Webbys, his acceptance speech consisted of only five words and they were:

jif GIF

Over the years, Mr. Wilhite had pushed the soft “g” pronunciation through many interviews which were less publicized than his acceptance speech.  He did not wait until recent years to clarify the pronunciation; he had done so all along, and for those who like my colleague believe Mr. Wilhite gave up his right to establish the correct pronunciation of the GIF due to some ambiguous statute of limitations,  I would posit, “those who forget the past are doomed to repeat it.”

gif not jif GIF

Finally, I would point out that Mr. Wilhite has said all along that, “Choosy programmers choose jif” referencing the 1977 ad campaign by popular American peanut butter company, Jif.  This reference clearly predates the invention of the GIF, and may in fact predate the internet itself.

I know for myself that I will be taking a respite from this heat and pouring myself a double of ice cold gin.

He Was Raised by a Family of Wolves… READ MORE!

GOTCHYA!

Click baiting is a form of social media marketing where the advertisers use catchy descriptions or sensationalism in order to lure the users to click on them, thereby generating revenues (as per the ‘pay per click’ model). Sometimes, they also use catchy photos or video snippets for the purpose.

Example:
“you will never drink coca cola you see this video” or “what this girl did will blow your mind away”… etc.

Another form of click baiting can be attractive subject lines to spam mails in the mail boxes, something like “winning a lottery” or “this is an offer just for you” etc.

Click baits are quite common in social media. The basic concept of ‘clickbait’ is to create a melodramatic title for an online article so as to manipulate people into clicking the link and reading the content. Honestly, clickbait is a smart idea for publicity but, the way it has taken over social media over bland content is quite annoying.

Clickbait uses phrases like:

  • You won’t believe this…
  • This [xxxxx] will change your life
  • With this one weird trick…
  • This [xxxxx] will restore your faith in humanity
  • …you won’t believe what happens next.
  • 17 secrets [xxxxx] don’t want you to know
  • [xxxxx] Companies/Professionals hate this trick
  • How one woman made $$$ in her bedroom
  • The 15 fakest/worst/most terrifying…
  • Lose 15 kg in 3 months with this natural product
  • The hot new [xxxxx] everyone is talking about
  • Five features [xxxxx] power users don’t know about
  • 20 Signs You’re actually a [xxxxx]

All content publishers are occasionally guilty of using clickbait in the battle to engage users and gain advertising income.
Below are 9 categories of click baits commonly found in our social media with examples. Watch out for number 8! It’s quite interesting!

1. Shocking/ amazing/ unbelievable results
Amazing! Elk Defends Herd From Photographer

This type of clickbait headline works in two parts. The first part explains the plot which is usually very catchy. The second part says that there is more to the plot and that the outcome is quite astonishing. The bait lies in the second part because it challenges our imagination power by using the phrases like: ‘…You won’t believe…’, ‘…shocking result’, ‘…too good to be true’ etc.

2. Celebrity gossip
Remember Heidi Kum’s Daughter? Take A Deep Breath Before You See How…

Enough said!

3. Mysterious stories
Behind “The Handmaid’s Tale” Season 2’s Secretly Most Important Character

They are the most common ones. They make readers get interested in someone else’s life but, in a very convincing manner.

4. Instances of people’s stupidity on social media
People Doing Things That Will Ruin Your Faith in Humanity

We all like fun of other people. It makes us feel superior and intelligent. Posts like this always get a lot of view and truth be told, they are fun to read!

5. A challenge to your IQ
Can You Score More Than 13 In This “Harry Potter” Higher Or Lower Quiz?

Honestly, I have been fooled by this type of clickbait not once, not twice but many times.  But, who is to blame?… some of these questions are interesting to solve, whereas, mot of them are simple 3rd grade mathematics.  “Only the people with an IQ above 160 can solve these questions. Are you one of them? Click to find out…” I’m a 100% sure that I don’t have an IQ over 160 but, I have solved dozens of questions that say so!

6. Tricky stuff
How to Lose Weight Fast: 3 Simple Steps, Based on Science

They use the term ‘simple tricks’ to attract more viewers. …and after you open the link, this is what you see:

  1. Get at least 8 hours of sleep
  2. Exercise regularly
  3. Maintain a positive attitude

I mean…Come on!!!

7. The fear inducing stuff
A Must Watch for Anyone Who Stays in Hotels

They are as manipulative as the number 2, but they use the ‘fear’ element and this type of clickbait is targeted towards a specific group of people.

…the five things that they mention are:

  • He/she does not have time for you
  • He/she gets irritated on simple things
  • He/she avoids your calls
  • He/she goes to ‘business trips’ more often
  • He/she changes his phone number one too many times

And each of these five things are placed on separate pages so, you have to navigate through 5 pages to get this rare valuable information! How cool!

8. The list with a jewel stuff!
15+ Hilarious Tweets About Married Life That Perfectly Sum Up Marriage

The content is generally composed of a long list among which one (the second last or the third last one but, not the last one) is claimed to be the ‘most interesting one’ or a ‘jewel’ in the title.

You thought this number was something special eh? Sorry! That was just a bait 🙂

9. Sports gossip
The 25 Most Unbelievable Sports FACTS!

There are a lots of news articles in football pages which have a controversial title but simple content.

Life Sentences: The Grammar of Clickbait!

Saga Digital Marketing Blog

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How to Reach People to Grow Your Business

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Fake News Rising – CLICK HERE

The Gen Z Frontier: Digital Marketing for Digital Natives

The User Experience – 6 Tips to connect!

 

How do you choose a marketing strategy that really works? 

When it comes to marketing, the numbers matter. They matter because behind every statistic is a story. A story about what is working and what is not. The hard thing now a day, with the endless amounts to data, is trying to decide which numbers matter and which to believe. Or to say it another way, how do we turn this into information?!? 

Overwhelmed by the avalanche of information out there? (GIF: Mulan, Disney)

So we have helped you out – Useful stats that support useful things you can do!

6 Tips for HIGHER User Engagement

1) YOUR WEBSITE MATTERS! including your mobile version

78% of Internet users conduct product research online

61% of users say they won’t come back to a mobile site if it is bad

40% percent are likely to go to a competitor instead.

This stat isn’t surprising (just think of how much you consult the Internet for your personal purchases), but it is very important to consider. Your website is probably going to be your prospect’s first impression of your brand, so you have to make it count!

2) 93% of online experiences begin with a search engine

There’s a reason marketers lose sleep over changes to Google’s algorithm. The organic search results are a big deal, and you need to have some kind of presence organically. Otherwise, you’ll be losing traffic to competitors.

Company Persona Matters

75% of consumers appreciate seeing a company’s personality shine through in blog content and the website as it helps them form familiarity and loyalty to the brand.

 

3) YouTube has become the 2nd largest search engine – bigger than Bing, Yahoo, Ask & AOL combined

Personally, this one really shocked me. Video marketing is becoming bigger and bigger, so why not start taking advantage of this trend to inform, educate, and entertain prospects through one of the Internet’s most engaging mediums?

 

4) 91% of email users have unsubscribed from a company email they previously subscribed to

What does this tell us exactly? Customers are becoming smarter and less patient. Hitting the delete button is an easy statement to make if a prospect is tired of seeing your name pop up in his inbox without providing value. The standards of email marketing have gotten higher.

Say My Name, Say My Name!
Beyonce knows how important a name is! Destiny’s Child “Say my Name,” Via Giphy

Increase open rates and conversions by 10% by simply adding personalization features to your email campaigns. PLUS – you can have a 70% success rate for retargeting campaigns at making conversions.

MORE: Running a Business Like Beyoncé

 

5) 74% of Americans admit to bringing their phone to the bathroom

Are you one of them? Actually, don’t answer that!

It’s a goofy stat, but it just goes to show how important mobile is becoming to the marketing landscape. People are completely attached to their phones, and this presents both a whole new set of challenges and opportunities.

 

6) Fathers LOVE online video #HowtoDad

Compared to other consumers, Prywes said, “Dad is about 20 percent more likely to engage with a digital video ad.” What’s more, she said, fathers are also 52 percent more likely to share a video ad on social networks than other consumer segments.

MORE: Are you a Social Media “Dad”?

Mother’s Day advertising pushes have been in full force before the third largest retail holiday in the U.S. occurs on Sunday. Speaking at the Interactive Advertising Bureau’s annual NewFronts insights luncheon on Wednesday, Devra Prywes, svp of marketing and insights at Unruly, offered a few statistics that show digital video may be the way to getting dads to buy a specific brand for the women in their lives.

Want to check this information out in another way?

Below we have put it together in a Newsletter Format!
Saga Digital Marketing Blog ^N1

MORE FROM TEAM SAGA

How to Reach People to Grow Your Business

 

MORE FROM WILLAMETTE MBA

Fake News Rising – CLICK HERE

The Gen Z Frontier: Digital Marketing for Digital Natives