The Pacific Northwest, known for delighting locals and visitors alike with its endless outdoor activities, foodie culture and temperate climate, has something for everyone. It’s why there’s never a shortage of transplants moving here. For some, including myself, the availability of so many different craft beers and independent breweries tops the list of biggest draws of the PNW. Unfortunately for beer lovers in Las Vegas, instead of craft breweries surrounded by mountains and alpine lakes, it’s usually grabbing a light (or lite) beer to combat the brutal desert heat while watching the creation or demolition of yet another casino.
Enter Bad Beat Brewing, savior to the taste buds of Las Vegas beer geeks.
No, Bad Beat Brewing can’t build mountains covered in alpine trees and lakes or reverse global warming. But, this local brewery is bringing the spirit of the Pacific Northwest to the great state of Nevada by brewing up some great craft beer. Founded in 2014, they have already tripled their initial cellar capacity of 40 beer barrels and now stand at 130 beer barrels. Even with noticeable success over their first four years in business, continued growth still requires focusing on increasing brand recognition, growing their market share and developing a large loyal customer base. How, you ask? Well how does anyone grow their business in the age of the Internet – social media.
Marketing via social media is the easy and relatively cheap way to reach a wide variety of people across a large spectrum. With just a few posts on different free platforms (you know, Facebook, Instagram, Twitter, Snapchat, etc.), the marketing pretty much handles itself. For example, these days you can post on Facebook and have it seen by a college student and an older uncle, both of whom may “like” or “comment” on the post, which will show in their friends’ newsfeed. Maybe they like it so much, they share it themselves. All of the sudden, friends of friends of friends, casual beer drinkers and beer geeks alike, are all looking at a new great beer list at a local company that is a must try. At the same time, simultaneous posts can be made on Snapchat, Facebook Live and/or Instagram Stories building a full story by showing a real-time behind-the-scenes beer-making by the local brewery. Simple enough, right? Close.
For social media marketing to be truly effective at increasing a local company’s brand recognition, growing their market share and developing a large loyal customer base, the posts must capture the company’s passion and individuality. So, what do I, a non-brewer, social craft beer drinker, think could help Bad Beat Brewing up its social media marketing game? Easy – introduce social media to the head brewer, Weston Barkley (someone you could say I know decently well). He is figuratively, and literally, one of the biggest beer geeks out there. His passion is making delicious, quality beer and helping others understand the ins and outs of what they are guzzling down. Showcasing that passion and nerdiness in social media posts targeted to other beer geeks (and beer lovers who haven’t fully geeked yet) is a real opportunity for marketing success. This could include a behind the scenes look at the beer-making process, from barrel to bottle. Or, following in New Belgium’s 2016 footsteps, Bad Beat Brewing could make a targeted campaign on Snapchat for National Beer Day snaps and get enough clicks to land on the main stories page. Of course, to get the marketing ball rolling, here’s a taste of Bad Beat Brewing doing some good by doing what it does best – brewing great beer.
Take a look at this video clip of Bad Beat Brewing taking heed of Sierra Nevada’s call to join 1,000 breweries across the country and brew Sierra Nevada Resilience IPA, to donate 100% of profits to the communities destroyed by devastating fires in California. Then, plan your next trip to Bad Beat Brewing to grab yourself a is Sierra Nevada Resilience IPA and search for Weston’s better-looking, younger brother.