8 things we learned from writing digital marketing blogs

1. Social Media presence and experience

 

 

 

 

 

 

Prior to writing a blog online, it is important to have some experience with social media platforms. Each social media platform is leveraged in a different way (Reddit vs. Twitter vs. Facebook as examples). It is a good idea to have existing social media accounts and access to existing online social networks.  More importantly, ensure you understand how audiences on each platform might react to your content and promotional efforts. A Reddit user may be more likely to engage with a targeted and specific post curated for their interests while a Facebook friend may be more likely to engage on broader messages in support of the friend’s blog.

2. Social Media strategy is key

 

 

 

 

 

As you head down the exciting path of writing a blog, it is important to not only have a content strategy, but also have a promotional strategy. The content strategy should outline the types of topics to write about and the social media platforms on which to post. A promotional strategy should identify the intended audiences  and how you expect to reach them via the social platforms.

As you develop your plan for building a great social media marketing blog, be thoughtful about your posting cadence (posting twice a week is a good start) and your subsequent promotional strategy (promote heavily immediately after you post to ensure your fresh content is delivered on time).

Without an initial strategy that outlines the topics of interest, the frequency of the posts, the promotional campaigns, and the target audiences, you may find it challenging to get enough people reading, following, sharing, liking and talking about your posts.

3. Identify a topic

 

 

 

 

 

 

Invest the time to identify a topic that is not only interesting to write about but also provides a connection to an attentive audience.   While you may think you have a great idea for your blog, if there aren’t enough people interested in the content you may not get anyone to read it.

4. Understand various blog types and select one

 

 

 

 

Before writing a blog, it is important to understand the various blog types such as: Listicle, Click Bait, Op Ed, or a Product Review. Once the blog types and formats are understood, you should then select the appropriate format for the topic.  For example, you can write a product review on something of interest and relevance to you as the writer.  This will result in more honest and engaging content that can serve to connect with a targeted audience.  Another approach is to choose a topic that is of interest to the intended audience.  You may decide that a Click Bait post with nostalgic images or humorous content may be an easier way to promote to a broader audience as a means to drive traffic to your blog.

5. Writing a blog can be time consuming

 

 

 

 

 

Don’t underestimate the amount of time it takes to research, write, review and edit a blog before posting it.  To demonstrate this, consider a blog that includes original video content.  While videos can be an effective way to drive traffic and session duration, they are also very time consuming to produce.  Effective videos require frequent editing, re-shoots, voice over sessions, more editing and then copy overlay.  Finally, you put it all together, post it to your site and promote it to the masses.  While it can be fun, don’t underestimate the time commitment needed to pull it off!

6. Find audiences to drive traffic

 

 

 

 

 

With so many different channels available, deciding on the right platforms for promoting your message is an integral step in a successful campaign.  Email, Facebook, Reddit, Twitter, Instagram and Tumbler are a just a few of the options available and all have may seem to have benefits.

You might think that email is a great channel for promotion because you have lots of friends and family interested in your content.  However, you may find that people often don’t read blogs in their email as frequently as they check their Facebook, Twitter or Instagram accounts.

The trick is finding the right social media platform and the right audience to post and promote your blog.

7. Leverage Google Analytics

 

 

 

 

Through Google Analytics, identify the key metrics that allow you to monitor your blog site’s performance and measure how well you are reaching the intended audience. Some examples of effective metrics include: number of sessions, bounce rate, average session and duration. Number of sessions measures the number of visitors to your site or campaign (i.e how effectively are you driving traffic).  Average session duration provides you with a measurement of how long on average people are viewing your blogs (i.e is your content interesting to the reader). Bounce rate represents the action of leaving the site immediately after clicking on a campaign (i.e is your content relevant to the visitor).  To measure how effectively your targeted audience is engaging with your blog, you want your bounce rate to be as low as possible.

8. Adjust your approach if it doesn’t drive enough traffic

 

 

 

 

There are times when it seems like the topic is relevant to many audiences and the execution of the promotional strategy seems correct. However, something didn’t work. It could have been an issue with the blog title, the blog content, the target audience or the promotion. When this occurs, you have an opportunity to make adjustments to the blog, the social media platform and/or the promotional campaign to a more appropriate audience.  If you can learn from your missteps and quickly address any issues, you can develop into a more effective social media marketing blogger.

Good Luck!

Decoration ideas for your Vespa

Looking for ideas to decorate your Vespa?  Vespa already comes in beautiful colors.  However, for those wishing to personalize their Vespa, here are some creative ideas.

The images below were collected from Pinterest and the Vespa museum.

1. Stripes:  There are many style options. Some options include: thin or thick stripes, single stripes and/or multiple colors combination.

2. Initial or luck numbers:  The idea is a mix of stripes with personalized letters or numbers.

3. Polka Dots:  Do you love polka dots? Simply add colored dots to the existing base color.

4. Floral:  This style is very feminine.  The beautiful design will make you feel like it’s spring all year long.

5. Animal Prints:  These animal prints will make you stand out on a crowded street.

6. Patriotic:  Do you love your country?  Show some pride!

7. Camo:  Do you want to blend into the background?  This camo style will make you feel like the soldier you already are.

8. Checker pattern:  Do you like board games?  You will stand out with one of these checkered patterns.

9. Cartoon:  Show your inner child! Was Mickey Mouse or Sponge Bob or Tweety your childhood’s favorite cartoon character? Check this out…

10. Unrestricted pattern (free/arts form):  Do you want to be even more creative?  Make your Vespa a work of art!

AI Product Review: Amazon Echo “Alexa” (2nd Generation)

This is the 2nd generation version of Amazon Echo, an Artificial Intelligence device for the home, which responds by the name “Alexa”. Amazon Echo leverages the Bing search engine to lookup interesting facts. Amazon echo connects to a plethora of applications including: Amazon Prime, Amazon Music, Pandora, Sirus Radio, NPR News, Spotify, Satellite Dish, and Uber.

Amazon Echo’s features are performed via voice commands. Here is a list some its features:

  • Ask about the Weather
  • Get updated on News events
  • Play Music
  • Make Phone Calls
  • Schedule Calendar Appointments
  • Set Reminders
  • Create Shopping Lists
  • Order items on Amazon.com
  • Order Pizza
  • Reserve an Uber
  • Turn on/off lights (with compatible wall plug ins, switches, and/or bulbs)
  • Control thermostat (with compatible thermostat box)
  • and more…

Pros:

  • Voice Activated Assistant: These same tasks require time and user entry via a computer or a smart phone.
  • New features and apps are added all the time including: current movie showtimes, available Yelp reviews, and audio reading of Kindle books.

Cons:

Amazon Echo still appears to have a lot of kinks to work out:

Check this out! Alexa lost her Voice!

Click the picture below to review the 8 common Amazon Echo problems.

8 common Amazon Echo problems – and how to fix them quickly

Privacy:

There has been a lot of concern about Amazon Echo listening to what you say. There is an option to hear all of the voice recordings and delete them.

Click the picture below to find out how to delete the Amazon echo recordings.

How to hear all your Amazon Echo recordings (and delete them too!)

Product Review:

 

I give Amazon Echo’s 2nd Generation “Alexa” 4 out of 5 stars. It has some cool features and connections to apps, which make common tasks much simpler and fun to execute through voice commands. Amazon still has a way to go with “Alexa” in improving the software bugs and connectivity issues as well as providing easier security controls for data privacy. Maybe the next generation of Amazon Echo will have these issues worked out. For now, there are work arounds to address these issues. Click on the links, under the cons and privacy sections, to review how.

Distribution Channels:

For Amazon enthusiasts, below are a few of the locations where you can shop and buy an Amazon Echo:

10 Things You Should Ask A Future Employer

10 Questions You should learn to ask Future Employers


Here are 10 questions that you can ask future employers. I came across this list a few years back. Not sure exactly where it came from, but I wanted to share it with those of you out there looking for employment.

1) What skills and experiences would make an ideal candidate? This is a great open-ended question that will have the interviewer put his or her cards on the table and state precisely what they are looking for.

2) What is the single most significant problem facing your staff and would I be in a position to help you solve this problem? This question not only shows that you are immediately thinking about how you can help the team, but it also encourages the interviewer to envision you working at the position.

3) What have you enjoyed most about working here? This question allows the interviewer to connect with you on a more personal level, sharing his or her feelings.

4) What constitutes success at this position and this for-profit or non-profit firm? This question shows your interest in being successful there, and the answer will show you both how to get ahead and, whether or not it is a good fit for you.

5) Do you have any hesitations about my qualifications? You’ll show that you’re confident in your skills and abilities.

6) Do you offer continuing education and professional training? Showing that you are interested in expanding your knowledge and ultimately growing with the employer.

7) Can you tell me about the team I’ll be working with? This question also tells you about the people you will interact with daily, so listen to the answer carefully.

8) What can you tell me about your new products or plans for growth? Do your homework on the employer’s site beforehand and mention a new product or service its launching to demonstrate your research and interest.

9) Who previously held this position? This seemingly straightforward questions will tell you whether that person was promoted or fired or if he/she quit or retired. That in turn, will provide a clue to whether there’s a chance for advancement, employees are unhappy the place is in turmoil, or the employer has workers around your age.

10) What is the next step in the process? It shows that you’re interested in moving along in the process and invites the interviewer to tell you how many people are in the running for the position.

Good Luck!

Does Google know your last purchase?

Google knows all your past purchases. Most of our accounts (banks or utilities) are tied to our email addresses. Our email addresses are tied to our friends and family’ addresses. Google has everything it needs to predict and advertise your next product using your social network, your likes and your previous purchases. I would say Google is pretty good at providing you with your potential needs or wants for most items. I associate it to brainwashing.

Lately, I have been getting a lot of shoes Ads from Amazon. I’m not a shoes person and definitely not looking for them on the internet with Amazon. I prefer the in person experience at a shoes store. After the first exposure, I tried to ignore these ads; however, after the 3rd time, I decided to click on this “Amazing deals you don’t want to miss” and “Deals end on Sunday”. I eventually gave in and made a sample purchase to test out the process.

Google use the right marketing strategies to ensure they get new customers. Their marketing strategies are effective at least to peak their consumers’ interests.

My coworker shared Google advertised to him personal private jet. I can probably guess he made some high dollar purchases or that someone from this network purchased a private jet!

I notice Google hasn’t suggested me a house. Maybe they haven’t figured out the right house because of the complexity of other factors or that real estate companies haven’t paid for the data. Until then, our generation will have a lot of stuff but not a lot of land.

10 Things Every Modern Woman Needs

Women in this day and age are strong, powerful and confident. We can master  drone flying skills, own the latest gadget, and be the best driver on the street. At the same time, we can still dress up in the little black dress, watch our favorite movies and listen to our favorite songs. Who says we can’t have it all? These 10 things below will help you become that independent, happy and self motivated woman.

1. A Selfie Drone-
Every self-loving woman should own a selfie drone. Imagine you come upon a beautiful wild flowers field and you want to capture this scenery with you in it. How will you go about it without asking for help?  With a selfie drone, you can let it take off in the air capturing beautiful image of you and the wildflowers. You can record and take photos or videos without assistance of your significant others or strangers. You can find a drone with capability to live stream your video straight to your social media. What I have shown here is my DJI Mavic Pro. The drone is super easy to use. Do you know what the best part is? It folds and fits within a standard 8X11 paper. That means it can easily fit into medium sized purses or standard sized backpacks.

www.dji.com

2. Self Defense Skills-
Every woman needs to have the skills to protect themselves against physical or emotional abuse. You never know when you will need it. You can find free classes offered at your community or rec centers. Some places charge a fee as donation to women shelters to help women or men of domestic abuse.

Image from Femina

3. Defensive Driving Techniques-
All that talk about woman are bad drivers? Let shatter that stereotype! There are many driving classes that can help you become better drivers. Other than breaking the stereotypes, you just want to be safer on the road for your family and loved ones.

Image from Tapoos

4. A job (even if it’s volunteering)-
A job, whether its a paid or volunteer position, can be fun. Other than money, a job can help fulfill your physiological needs such as: power, status and/or relatedness. Studies reflect people with more friends live longer and healthier.

Image from Globaltake

5. A hobby (other than your job)-
Doing something you love will keep your mind off the challenging or mundane tasks. This hobby can be taking photo with your selfie drone. Otherwise, it can be a tennis game or a long distance run.

Image from survley.com

6. A nice purse-
Yes, a “nice” purse. “Nice” is relative. Price doesn’t matter. If you can afford it, buy it. Why not? The color can be neutral or as bright as you want it to be.

Image from yasmina.com

7. A black dress-
Every woman needs a black dress that makes you feel beautiful and empowered. This can be a formal dress or just a dress you want to wear causally. It can be loose or form-fitting as long as it fits your personality and style.

Image from davidsbridal.com

8. A list of favorite songs-
This list can have different genres. You need a list of songs that can pump you up for a workout, ease you into your morning routines or set the moods for your quiet evenings.

Image from KGOU

9. A list of favorite movies-
These are movies that you can watch over and over again. Movies that can bring you back to the moment of happiness you experienced or bring you hope into the future.

Image from List Challenges

10. A handmade recipe collections from friends and family-
This recipe book is not the same one you purchase from a bookstore. The book should consist of your favorite dishes collected from friends and family. You have taste-tested them and loved them. If you don’t already have this book, create one now!!!

Image from Heirloomed

Now you have the 10 things every modern woman needs. Maybe you live happier and healthier lives. Share your aerial photos of your life with us!

Follow us on twitter: @TeamVision2019

Check out our other posts:
1. Are you making these marking mistakes?
http://bit.ly/2zGyJ0C
2. Preparation for Zombie Apocalypse
http://bit.ly/2zL0TYr
3. Does Google know your last purchase?
http://bit.ly/2zNemir

Preparing for the Zombie Apocalypse (…or Natural Disasters…)

…and What to Keep in Your Go-Bag – be sure to check out the video below!

When the zombie apocalypse comes (and we all know it will…) will you be ready?  Okay, well maybe a natural disaster is a more likely emergency scenario to prepare for.  Either way, emergency preparedness is gaining more attention across social media and for good reason.  This article and attached video provides a quick way to get a jump start on the plan and put together a go-bag.

While everyone’s list and bag may look a little different here are some initial ideas for things to include:

  • Backpack
  • Protein Bars (pay attention to expiration dates)
  • Pet Food
  • Prescriptions including eyeglasses or contact lenses
  • Gloves, both sterile and work-type
  • Socks & Undergarments
  • Water bottle and water filter
  • Utility knife and tool set
  • First aid kit
  • Flashlight/headlamp
  • 2-way radios
  • Emergency blankets
  • Ponchos/Rain gear
  • Travel Towels
  • Duct tape
  • Batteries
  • Toiletries & Personal Items
  • Garbage bags
  • Axe Body Spray (Zombie Repellant)

When assembling your bag, think about what you’d want to be accessible first in an emergency.  Put these items at the top of the bag or in an accessible pocket (you will need quick access to that Axe Body Spray to fend off the undead).

Grouping items in plastic Ziploc-type bags can help keep things organized and prevent things from getting water-logged in bad weather.  Once your go-bag is filled, find a place in your home that is easily accessible.  Near your bedroom door or a closet near an entrance to your home are possible locations.  Be sure that everyone in the family knows where it is and how to best access in case of an emergency…or zombie proliferation.

Stay safe out there, and check out the video!

Follow us on twitter: @TeamVision2019

Check out our other posts:

Are you making any of these marketing mistakes?

Are you making any of these marketing mistakes?

1. Failure to Create a Strategy with Measurable Goals

 

 

 

 

 

 

In digital marketing, a well-defined strategy is not only the key to establishing a strong direction, but it is also the impetus for aligning valuable content with a target audience. If a digital marketing strategy is missing, both the customers and employees of the organization will not understand the intent of the digital marketing message. Thus, the purpose and value would be lost. Therefore, it is imperative that an organization creates and refines their digital marketing strategies and goals to help them reach their target audience, measure their results, achieve organizational growth and remain competitive in the market.

2. Targeting the Wrong Audience

 

 

 

 

 

 

 

 

 

When starting a new company one of the most important things that are going to determine whether you make it or not is how you will market your product to the consumer, and who you target.  If you target the wrong consumer segment, it could destroy your company because consumers will not be attracted to your product.  If you target the right consumer, your company could be the next Coca-Cola or Disney.

3. Not Having a User Friendly Website

 

 

 

 

Did you know that having a website that an unfriendly website design will not only reduce traffic to the website, but it also results in a negative perception of the brand? It is true. So, what does it mean to create a “user-friendly” website? For a website to be user-friendly, it must have a minimum of the following 3 key features:
    1. Speed: Customers expect web pages to load in 3 seconds or less. If the response rate is slower than 3 seconds, the customer may click away from the site.
    2. Design: The design of the website must be intuitive and easy navigated by someone who is new to the site.
    3. Mobile Compatibility: The website must be compatible with mobile devices.

4. Marketing Across Too Many Social Platforms

 

 

 

 

 

 

Specific targeted marketing audiences likely don’t spend time on every social platform.  Allocating your resources to the right platform is therefore critical to ensuring your marketing efforts aren’t spread too thin.  Start by studying and understanding which social platforms are primarily used by your audience and target the message to the three of four platforms that most closely align with the audience.  Keep it narrow and focused for optimal results.

5. Ignoring Negative Feedback

Business on social media helps connect business directly with customers. A business can expect positive or negative comments. All positive and negative feedback is visible to the public.  Avoid the temptation  to delete or ignore the comments.  Business should address the negative feedback as quickly as possible. Customers will follow the company’s response and judge how quickly  and effectively they respond. Customers will search for feedback prior to purchase. Social ratings are available in Google review. A company can turn a complaint into a positive experience.

6. Not Leveraging Your Data

 

 

Effective marketing campaign managers measure performance through data, research, analysis and other performance tools.  Social media marketing requires a similar attention to the data to drive improved results.  Social marketers can improve their performance by leveraging Google Analytics or the tools provided by the social media platform.  Leverage the data to drive improved results.