10 Reasons Why Corgi Beach Day Is Awesome

Saturday July 30, over 1,000 people descended upon Cannon Beach, OR with their beloved Corgis to enjoy a day a the beach.  The Portland Oregon Corgi Meet Up Group has organized a Beach Day for the past 4 years and is growing every year.  This event benefits the Oregon Humane Society and has fun activities like a costume contest, a silent auction, photo stations, Corgi Corn Hole games and a group photo.

Check out why we loved Oregon Corgi Beach Day here:

Look how this small gathering of Cori  lovers has grown over the years!

The 1st Oregon Corgi Beach Day 2013
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2nd Annual Oregon Corgi Beach Day 2014
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3rd Annual Oregon Corgi Beach Day 2015
CBD 2016
2016 Oregon Corgi Beach Day

For more more information on this event and to learn how to participate next year, click here: http://www.portlandcorgi.com/Corgi-Beach-Day.php

Why The Willamette MBA Program Was Right For Me

Willamette Fall
After making the decision to attend graduate school, I did the usual research of soliciting advice from other professionals, my own catalog list of local universities and of course went to the fall back of any question, Google.  Given the auto populate, you can see others have sought Google’s advice as well.
There are 12 different MBA programs available in the Portland area so it was hard to narrow it down to Willamette. Here are some of the criteria that I used:
  1. Cohort style – Building a two-year long relationship with other professionals creates support and life long bonds.
  2. Executive Program – Being able to attend classes at night was a requirement to keep with my work schedule. This program is designed for working professionals. The ability to apply concepts immediately is key in retaining and understanding the material.
  3. Structure – The schedule is set for you for the whole two year program (including books), which eliminates figuring out registration and the complications of which class to take next.
  4. Reputation- Willamette University has continued to be recognized by several organizations, including Forbes for being an outstanding MBA program.
  5. In 2015, Forbes ranked Willamette’s MBA Program number 60 on their bi-annual list of the “Best Business Schools.” Willamette was the only Oregon school to make the list. Read the original article here: http://bit.ly/2avL22g
  6. Dinner – Small thing, however, not having to plan or buy dinner every school night is a good thing. After a long day of work, it’s nice to have someone else do the cooking and the dishes. Whole Foods catering anyone?

Let ‘Em Juice? Performance Enhancing Drug Use In Athletics

I’ve been a sports fan my entire life and I have also been a fan of professional fighting for the past five years (MMA & Boxing). Recently, it seems like every sport has been in the spotlight for athletes failing performance enhancing drug (PED) tests. This even goes into the world of general entertainment, professional wrestlers and even movie stars are getting busted. Hell, Sly Stallone got popped for juicing when he filmed the Rocky Balboa movie. Most recently the Russian Olympic team was banned from the Rio games due to allegations of state sponsored doping programs.

Is doping really that bad for sports if “everyone’s doing it”?

So, what is the big deal if everyone is doing it? Lance Armstrong acts like he has no regrets for what he did. The most decorated American cyclist of my generation, and his simple response was, everyone else was doing it. The man made a fortune from it, and he honestly has a point. Since his confession, cyclists have been testing positive or admitting to elaborate doping regiments like crazy. Unlike combat or contact sports, is anyone getting hurt? I don’t remember Bonds, McGuire, or Sosa having hurt anyone. When McGuire and Sosa were battling for the single season homerun record, everyone was paying attention. Even me, and I am bored senseless by baseball.

Bolt was stripped of one of his 2008 Olympic Gold medals.

Yes, yes, I get it. It goes against the spirit of athletic competition. But we are actually seeing some of the most amazing feats of sports entertainment that have ever been witnessed. All the icons that people have…have been caught. Even, Usain Bolt, recently lost a Gold Medal due to retesting of old samples. But you all loved him. You all wanted to see him break every record and you wanted to see history happening. Maybe PED use is just the evolution of sport and the integration of entertainment and big business.

 Athletes within combat and contact sports know that they are going into a field of work that brings about inherent risk of harm and even possible death. But in combat sports, excessive violence is what drives the industry. This also drives the paydays that these athletes realize when popularity increases. Recently Brock Lesnar tested positive for PED use, but you know what, he sold a lot of pay per views; oh and he pocketed $2.5M for his fight. Fans were thrilled. They may feel cheated afterwards, but they still had that moment of seeing exactly what they wanted. Look at the following picture and tell me honestly that no one had the slightest clue that he may be roided out.

Brock Lesnar
Does this look au naturel to you?

I don’t know if I agree with everything that I have just said, but I can see why an athlete would risk everything they have to be the best. Even if that best is marked with an asterisk. Has modern day physical competition moved more into the realm of big business and entertainment and further away from seeing the possible accomplishments of the mind and body working as one? Major sports equal major money. I can see why big business and TV networks are ok with turning a blind eye, they are getting your money, and you the spectator are still left smiling.

Would you be tempted to take a pill or needle to be rich, do you really think you are that resolute to say you wouldn’t be tempted?

How to Find Your Greatness

Why do you push your limit? Sometime’s it seems stupid, or you might not even be trying to purposefully do it. But often it is planned and a significant amount of thought and preparation go into the moment you decide to push your limit. But you will face many challenges as you navigate the process. So how can you set yourself up for success? I am a climber that has set a specific goal of climbing 5.13 this year which I have never done. I entered the year able to climb multiple 5.12a’s but knew that I what I was going to be at this level was not going to work, here is the journey I went on.

 

Step 1: Choose your goal, subgoals, and a timeline

 

In January every year my wife and I sit down at a table and set goals. To be clear, these aren’t New Year’s resolutions. I choose one over all goal and then make sub goals that will have a direct impact on the main goal. My main goal was to climb 5.13 this year.

 

To get to this point I knew I needed to fix a few things, my diet was the first, I had slipped off of the main plan my wife and I used so it was back to it. Subgoal #1: Eat paleo 80% of the time. Something to note here, I am not trying to sell paleo, I will however preach to pick a dietary plan and stick with it 80% of the time if it does limit what you are used to eating. As part of this goal I have also elected to only allot two alcoholic drinks per week. There was also the issue of dessert. So I have limited myself to only eating a small dessert if I have worked out that same day.

 

The second point I knew I needed to fix sas how often I was working out and how I was working out. Up to this point I was climbing, doing a bit of campus boarding and a bit of lifting that specifically complimented climbing. This was not going to do. Subgoal #2: Work out with a trainer with the specific goal of 5.13 at least four times per week(This includes climbing and . I have my degree in Exercise and Sport Science and have been a personal trainer for years but there is a point at which I need to own up to the fact that I don’t have the knowledge, at least initially, to get myself to that point. This is also keeping me accountable for working out and also gives an outside perspective on the progression that I will have. (Choosing the correct program to follow is also important but this is very subjective and needs to be personalized so I have chosen not to cover this. I will say that if you have a specific fitness goal you should be spending 80% of your time working on specific strengthening for that activity and 20% on generalized fitness)

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The third point was to cross train specifically cardio since that is not highly focused on in climbing. Subgoal #3: Run four 10k’s and complete two mud/fun runs. These aren’t long enough distances that I will start to build specificity in running but it will make a difference in cardio needed while climbing and will allow for time with friends.

 

The last bit is setting a timeline. The subgoals should start as soon as possible. But the main goal is not obtainable yet. So setting the proper timeline takes into account many issues climbing season’s, short term goals, and proper times for rest and relaxation. I chose to be in shape and ready to work the 5.13 in Late September, early October which is the primary season for climbing in Central Oregon. Since I have set specific goals for working out I also want to set specific goals for climbing. I have added that by the 12th of August I want to climb all of the 5.12’s at French’s Dome (7). I also want to climb 2 5.12’s at Smith Rock prior to August 12th.

 

Step 2: Start, Change, Keep Going

 

Start your journey towards obtaining your goals. Start as soon as possible and build in a foundation that allows for change. You will need to take breaks, change your regimen, and at times just plain goof off. I started my main training in February of 2016. However it wasn’t until March that I really got in the groove. I started working a 5.12c at Smith Rock called Tsunami. It wasn’t until June I have finally built the needed strength and endurance needed to climb the route. This success set in motion the drive to keep pushing. It is now toward the end of July and I have climbed all but 2 of the 5.12’s at French’s and have gotten two twelves at Smith Rock. I choose subgoals that were highly applicable to my success. The routes at Smith Rock are specific to the style of climbing that I will be climbing. The style of climbing at French’s requires a high amount of endurance and strength, though they are short routes.

 

About every month my trainer and I add or change the type of training though we do keep a few consistent factors. We are always working grip, core and shoulder strength and stability. We will change how we work these over time making them harder or changing how we stress the muscle/muscle group. This should be something that you talk about with a trainer.

 

Keep going! You will face differing demons along this journey. You will give up hope, find it is not worth it, and many other demons that will tell you to give up. I had a coach when I was younger that wouldn’t lie to us, he often stated that you will doubt, give up, and try to move on. But if it really matters to you, you will fight. The other mantra I use is “It’s not how many times you fall, but how many times you get up.” Find what you need to get through your journey. This is one of many that you will fight through. But if it is worth it, keep fighting!

 

Step 3: Realize your true potential

 

What you will find is that you are stronger than you think you are. You will find that if you keep going you will find that you will overcome much more than expected. But know, no matter how much you overcome, the truth is that you will have much more to go. It doesn’t stop and you will face new demons that will come from unexpected places. One of the biggest issues you will find is that you are going through this for yourself and no one else. It is hard to bring  others along on the full journey. They will see bits and pieces, but they will not know everything that has gone through you mind, the work you have put in everyday, or what you have given up to reach your goal. This will be the toughest part of the the whole journey, it feels very lonely. The the truth is that you wouldn’t be here without all those people around you. And ultimately you are successful because of your effort and the effort of those around you. Be thankful and appreciate those that have helped you.

Though it sounds kind of childish a good idea is to keep a journal to track your journey. You can look back to see what challenged you and what was easy, was worked and what didn’t, what changes you made and what changes you should have made. This isn’t a one time gig, you can take the information you learn from one goal and apply it to the rest. I have used this structure for climbing, finding a new job (a trainer in this instance becomes a mentor), and life goals. So I ask you now how will you find your greatness?

A PLAYFUL RESPONSE TO 5 PRACTICES TO EMBRACE WITH SOCIAL MEDIA

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GET SMALLER

There was a time when one of the primary goals of social media participation seemed to be growing large followings. In fact, we bought likes (how did that turn out), we gamed Twitter, we competed to add people who had no interest in our products and services to fan, follow and circle us.

Response: (Ok, did you not watch the most recent Silicon Valley, clicks go far when you are pretty low on usage. Did you see how much money they could have received from a VC? Seriously, most people reading this wouldn’t consider a first round of a few million in funding worth skipping town for a nice beach?)

 

Taken from John Jantsh’s article “Why Social Media Isn’t Working And What To Do About It”. Posted at https://www.ducttapemarketing.com/blog/social-media-works/

This seemed logical, I mean everyone knew you needed a big email list, why not a big Twitter following. In fact, services like Klout attempted to use follower metrics to measure influence and thereby create scorecards for people building and seeking influencer status.

Response: (I’m just going to say… Oprah)

Well, it appears that Kevin Kelly’s proclamation to artists trying to stand out in the long tail digital world was both true and prophetic – when it comes to social media use for most small businesses the goal is to embrace and nurture 1,000 true fans or 100 true fans and not the shifting universe of Twitter devotees.

Response: (Ok, did I not say Oprah earlier. Hell, there was a TV program that was devoted to her influence. Overnight millionaires because she is a walking massive Twitter campaign. She is so powerful that Tom Cruise fears her, and most of the world fears Tom Cruise, well at least Scientology. Those dudes are scary influential. Hahahahaha, joke, if Mr. Miscavige is reading this.)

 

Stop following and start listening, sorting, engaging and conversing. Focus on the social streams of your customers and hottest prospects. Eliminate the noise from social media and get your streams to a place where they can be useful.

Response: (Be careful to not cross the streams, unless Gozer is coming for you. In real life it can be difficult to know what stream is driving traffic when you have multiple going and they can create a cumulative effect. Reallocating your resources to different streams can sometimes be better than increasing the overall budget)

TELL STORIES

Stories have always been an important form of communication, but never more than now.

Stories help make the complex understandable, and they help people connect with emotion – the essential ingredient for attraction, loyalty, and referrals.

Response: (We’ve all seen the Princess Bride, we know how a story can get even a little brat to pay attention to Grandpa)

But, in the current state of social media clutter stories also help you stand out, they help people get what they turn to social media for most – to fight boredom, be entertained, and, what the heck, be social.

Response:(So then why all the hate on Pokemon Go? All these things sound pretty awesome to me)

Here’s the thing about stories – they don’t have to relate to your product or service, they don’t even have to be about you – good stories simply have to help people enjoy or understand some aspect of who they are or aspire to be.

The storytelling palette in a focused social media initiative can include your ads as well as your posts and updates – in fact, it should.

Response: (These last two paragraphs sound like what you get on a Tinder date. Show them something enticing, and then boom, switcheroo. Are there any ethical implications with directing traffic via this type of method? Be sure that your storytelling methods and traffic driving methods don’t get your business equated to the free vacation weekend for a timeshare speech)

SHOW YOUR FACE

Social media has become increasingly visual.

The most engaging posts and updates today come with stunning visual content. Visual platforms such as Pinterest, Instagram and Snapchat continue to grow at a stunning pace.

Response: (As of this writing more images are shared on Snapchat than any other platform including Facebook.) (Can anyone explain to me how any of these apps are different? Or have I already hit the age of no return? Now that is an interesting thought, how old is your targeted client?)

 

With the introduction of live streaming video platforms such as Periscope and Blab and the rollout of live video on Facebook, there’s never been a better time for people to meet and see the real you.

Response: (Update, the term “face for radio” is still very relevant for some of us)

I know a lot of social media folks are jumping on these visual platforms as a way to create more buzz and more following as early adopters and thought leaders and that’s okay – but for the typical small business with a focused following, there’s still a great opportunity here.

Use the more visual platform to let people see behind the curtain, let them see you at play, let them see how the product is made, let them see a day in the life.

Response: (Let them see cats. Whoever can find a way to incorporate cat videos into everyday marketing and be able to drive traffic with it… Oprah move over, you’ve been replaced with the new god of influence. Keep in mind, showing your face or adding interactive material is great if it applies to your industry. This can be a time intensive process, know who you customer is and whether a greater digital presence is warranted. If you customer is like me and hit an age where they don’t know the difference between SnapChat and Instagram, then you are just yelling into the void)

HAVE CONVERSATIONS

This one might be the hardest of them all because now I am going to suggest that you put in the time and actually care about what you are doing. Yikes, I know, tall order.

Once you have your 1,000 true fans, it’s time to start having meaningful conversations with them about what they want, what they don’t have, what they fear, what brings them joy.

Response: (Of course, you can do this via email and at the next networking event as well.) (Hey guys and gals, tell me what you fear, and I will market directly to that! Please fill out this online survey and I’ll make sure that Pennywise gets the results. You remember that guy, the clown from IT)

Here’s the trick though – a real conversation happens naturally – it doesn’t flow like a qualifying script.

Response: (Unless there is booze, and as far as I know there is no electronic booze delivery system yet)

Even if you only have ten minutes a day to dedicate to this activity start asking individuals – not followers – about things. Get very, very curious about helping people and, here’s one you might not have thought of, about how other people can help you.

Give people more reasons to talk to you, ask for feedback at every touchpoint, and don’t shy away from conversations that start on negative terms – those are how you learn, how you get better – and those are the only conversations you can’t fake.

Response: (This isn’t even meant to be a joke. This honestly seems like it would take forever if you have multiple clients. What small business has the resources to do this without increasing staffing or hiring an outside firm for a nominal fee? See what I did there? Found a way to plug your site Ducttapemarketing.com. You who are reading this, see the links at the bottom! You should take an assessment of what resources you have available to you on an internal and external basis when attempting to undertake extended face interaction time)

MAKE IMPACT

My last point has to do with money – or perhaps more accurately – revenue.

When you follow points one through four, you start to realize that all this focus, storytelling, personality sharing, and conversing turns into something meaningful – a relationship or two.

Response: (Or maybe just a Tinder date. Or are you suggesting after all this buildup we are closer to Eharmony level? Does anyone know if dating apps count as social media? I’m pretty sure Tinder tried to hook me up with a movie the other day… knew I should have swiped left)

And out of these relationships built on paying attention and being genuine, you can start to recognize ways that you can make a significant impact on someone’s life or business. You’ll identify mutually beneficial opportunities that lead to customers and sales and if you keep at it, repeat sales and referrals.

Yes, I’m on record here to tell you that you can sell through social media if you take the time to help people. So you see, social media isn’t dead, and it’s no different than any other sales channel – those who care, those who educate, those who provide utility – win.

Response: (Ask yourself whether social media is something that can positively impact your business. A traditional widget maker may say “no”, but just because you don’t use that medium, your customer may. Or like a I said before…. Cats! Can’t lose with cat videos)

 

5 Ideas taken from John Jantsh’s article “Why Social Media Isn’t Working And What To Do About It”. Posted at https://www.ducttapemarketing.com/blog/social-media-works/   Follow him @ducttape

 

How To Understanding Marketing Acronyms – A Guide to Marketing

Acronyms are everywhere these days, as though it is simpler to throughout letters than say the actual words.  The military has been doing this for decades and once upon a time LOL meant: lots of love.  In our every changing world of want for quick communication it is important to highlight acronyms vary from industry to industry.  The following is a great article by Lindsay Kolowich | @lkolo25 about marketing and business acronyms.  I have chosen ten of my favorites, most with a touch of nostalgia because my grandma would sign her snail mail, LOL and I’m pretty sure she wasn’t laughing at me! Check out the full list http://blog.hubspot.com/marketing/marketing-acronym-glossary#sm.00001354390r1zdaqx8r41klctm92 and see how many you know!  Let the countdown of my favorites begin.

  1. CR: Conversion Rate

The percentage of people who completed a desired action on a single web page, such as filling out a form. In general, pages with high conversion rates are performing well, while pages with low conversion rates are performing poorly (though there can be exceptions to this rule).

  1. SM: Social Media

Social media platforms are places you can post links, photos, videos, and other content, in the hopes that thousands of people will see it, click on it, interact with it, and share it with their own networks. Some of the big ones: Facebook, Twitter, Instagram, and Snapchat.

  1. CTA: Call-to-Action

A text link, button, image, or some other type of web link that encourages a website visitor to take an action on that website, such as visiting a landing page to download a piece of content.

The action you want people to take could be anything: Download an eBook, sign up for a webinar, get a coupon, attend an event, and so on. A CTA can be placed anywhere in your marketing — on your website, in an eBook, in an email, or even at the end of a blog post.

  1. GA: Google Analytics

A service by Google that generates detailed statistics about a website’s traffic and traffic sources, and measures conversions and sales. Marketers use it to get to know their audience, trace their customers’ paths, and make a visual assessment of how visitors interact with their pages

  1. SEO: Search Engine Optimization

Techniques that help your website rank higher in organic search results, making your website more visible to people who are looking for your brand, product, or service via search engines like Google, Bing, and Yahoo.

There are a ton of components to improving the SEO of your site pages. Search engines look for elements including title tags, keywords, image tags, internal link structure, and inbound links — and that’s just to name a few. Search engines also look at site structure and design, visitor behavior, and other external, off-site factors to determine how highly ranked your site should be in the search engine results pages.

  1. PR: Public Relations

PR is all about getting a company in front of the right audiences at the right time with messages that make its spokespeople sound like human beings, not robots. The idea is to earn media attention, rather than buy it. The goal? To inform the public, prospective customers, investors, partners, and employees, and prompt them to adopt a certain view about the company, its leadership and employees, and its products or services. 

Today, that effort has a lot to do with content creation and distribution. For example, a good PR employee might work with an online newspaper to publish an article featuring their company in an attractive light.

  1. WOM: Word-of-Mouth

The passing of information from person to person. Technically, the term refers to oral communication, but today it refers to online communication, as well. WOM marketing is inexpensive, but it takes work and involves leveraging many components of inbound marketing like product marketing, content marketing, and social media marketing.

  1. NPS: Net Promoter Score

A customer satisfaction metric that measures, on a scale of 0-10, the degree to which people would recommend your company to others. The NPS is derived from a simple survey designed to help you determine how loyal your customers are to your business.

To calculate NPS, subtract the percentage of customers who would not recommend you (detractors, or 0-6) from the percent of customers who would (promoters, or 9-10).

Regularly determining your company’s NPS allows you to identify ways to improve your products and services so you can increase the loyalty of your customers

  1. KPI: Key Performance Indicator

A type of performance measurement companies use to evaluate an activity’s success. While KPIs are used throughout a business, marketers look at KPIs to track progress toward marketing goals.

Examples of KPIs include CAC (Customer Acquisition Cost), leads generated, and homepage views. Choose KPIs that represent how your marketing and business are performing.

  1. 1. ROI: Return On Investment

A performance measure used to evaluate the efficiency and profitability of an investment. The formula for ROI is: Gain from Investment minus Cost of Investment, divided by Cost of Investment. The result is expressed as a percentage or ratio. If ROI is negative, then that initiative is losing money. The calculation can vary depending on what you input for gains and costs.

Marketers should measure the ROI on every tactic and channel they use.B2B_Marketing_Acronyms

Niche Marketing on a Budget

There are many niche populations that companies market to. The difficulty can be how to reach them and do it on a budget with little or no formal marketing training. An article written by Jack Simpson at the Climbing Business Journal talks about how they recommend climbing gyms market to their population of current and potential users. These businesses usually do not have large marketing budgets which usually means they develop their own marketing and advertising strategy. So, how can these businesses start to market and optimize their the effectiveness reaching their intended market???

 

The first question to ask is what market do you want to reach and why?

In climbing and in climbing gyms specifically there are two main markets to reach, parents/kids and climbers. Parents/and children drive a large amount of volume but their return rates aren’t as high. But they return for camps which drive a larger amount of profit for the gym. The climbers don’t necessarily mean the hardcore climber, actually you want to target the newer climber that wants to try it. Knowing where these people are will drive a large amount of visits and hopefully return visits. College campuses, schools, online platforms (Facebook, Search Engines, Trip Advisor, etc.), local media (See video attached of Stone Summit in Atlanta, GA)

 

Stone Summit, Atlanta, GA

 

The Circuit Bouldering Gym Portland, OR

 

What differentiates your brand and how can you keep them coming back? 

This is one of the hardest questions to answer for any business. Based on a small population gym that about 50% of customers who try climbing for the first time will return for a second time. 10% of the original population will return for multiple sessions. Of that 10% about half will take an introductory class offered to help them with technique and conditioning. Making a connection between the new climber and the community such as offering a class that will have them return will help make that connection. This gives them a sense of belonging that will have them coming back for more!

 

UAF

(Showcasing the community feel that climbing has. It is more than a workout or sport, but an community that spans the entire globe.)

 

Many gyms like Stone Summit and the Circuit Bouldering gyms offer workout equipment, yoga, pilate, among many other offerings. These diversified offerings can attract different types of clients that may become cross over clients. So think about your business and other industries that are close to them. Could they add to your current business or bring in a different type of market?

yoga

 

How to get everyone involved?

Many gyms offer climbing competitions of different varieties (climbing difficulty, ninja warrior, volume of routes, etc.). These aim to bring together a large community from beginner to advanced climbers at one time. Some are more serious than others but this is another way to get people in the door and having the sense of belonging that would bring them back.

 

 

 

These points are only a few simple ideas for getting into a niche population, which is something the climbing industry has been working through as it grows. But you have to reach them first. Find them and keep them coming back for more! You can market to the niche population you are seeking, so take action now!

 

Marketing Your Climbing Gym

Kim K On The Forbes Cover

Did you see the cover of Forbes Magazine this month? Kim Kardashian is on the cover! What was your reaction? Were you shocked? DId you roll your eyes? Where you slightly irritated that a seemingly “talentless” reality television personality made $160 million off of a mobile game app since it’s launch in June 2014? The face of “Mobile Moguls” is changing and those who know how to capitalize are winning BIG! When we think of old school media moguls we are used to names like: Hearst, Spelling, Turner and Oprah. In the digital realm that we will in now, we think of iconic names like: Mark Zuckerburg, Steve Jobs, Larry Page and Sergey Brin. But, there is a new breed of mobile moguls that are taking advantage of both. Love her or hate her, Kim Kardashian is a indeed a modern Mobile Mogul and she is a force to be reckoned with.

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Black Andy

Black Andy: A thought process on descriptions of individuals

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Unless you have zero access to social media or even general access to current affairs, you have seen and heard about the Black Lives Matter movement, which is generally considered a left aligned political idea. The counter argument of All Lives Matter is generally seen as the politically right leaning voice. These two “sides” are what have inspired this thought discussion.

I am currently in an academic program and there are two Andy’s in my program. However, one is a male and one is a female. To further the discussion, one is also black and one is white. When people reference one of the Andy’s, it is almost always in the context of Male or Female “Andy”. But why do people inherently refer to gender first instead of race?

I myself am not a white male, but I am also not black. I work in a professional environment that is made up of mostly Caucasian males. In my general circle of friends and associates, if someone were to reference someone with my same name, I am often referred to as Asian “Name” as a general descriptor. But in the same situation, people are uncomfortable to refer to an individual as “Black” Name. Is there an inherent fear that just saying Black becomes a possible racist comment?

What I am proposing is that the inherent fear of describing someone as black is an issue in itself. If there is a fear to describe someone by race as a possible racist act, then doesn’t that mean that just the idea of being non-white has become inherently a negative connotation? There is nothing inherently wrong in being Black, Asian, Mexican, Arabic, Indian, etc. However, our society still appears to imply that using race as a descriptor will have a negative backlash on the speaker because race is still related to a negative opinion in the general populace of the Unites States.

When it is ok to describe me as Asian “Name” when trying to make a simple clarification of individual, but it is not ok to say Black Andy, are we just furthering the concept that Black has this negative connotation by Asian does not? It’s ok to say female, male, blonde, tall, big ears and other descriptors, and no one bats an eye.

So I am asking you, when I am trying to clarify if I’m talking about Andy, how should I describe them to clarify the situation? Does this concept apply to Andy also if he or she was skinny or fat (another current ongoing argument in the general public)? I would love to hear your feedback, the good and the bad.

 

*Names have been changed to keep cited individuals anonymous. No scientific sources are cited in this general discussion.

 

Who’s The Next Olympic Brand Hero?

Rio-2016

The Rio Olympics are just around the corner, and with that comes grand stories of athletes who overcame the odds to be the best athlete in the world. But does that translate into endorsement deals for these athletes? Jeanette Mulvey of the BusinessNewsDaily has some specific criteria that athletes need to meet for them to be a successful brand ambassador:

  • The athlete is a high achiever. “Multiple Olympics or multiple medals are better than one,” Gwinner said. Think Michael Phelps.
  • Consumers believe the athlete believes in the product and is not doing it only for money. Mary Lou Retton, anyone?
  • The athlete is well-known and has an easily recognizable name. Remember USA Gymnastics’ “Fab Five”?
  • The athlete has a likable personality and is admired.
  • The athlete is visually recognizable. “This means beyond recognizing the name, will the consumer also recognize a picture of the athlete,” Gwinner said.
  • The athlete is physically attractive.

 

GroupingRemember these 7 successful Olympic marketing campaigns?  http://bit.ly/2012OlympicCampaigns

These are important factors to pick the right Olympian endorser, but does this actually make a difference? Lucia Moses at AdWeek found that having an Olympic endorser may actually hurt sales.

Oly Stats Big

So, with the Rio Olympics coming up fast will the grand story and the athlete endorser impact your decision to buy what they are selling?