Strategy and Lessons Learned – Team Turbo

Our Strategy

Develop interesting content to engage the reader.  Our posts were designed to be topical and catchy.  Our themes ranged from politics, technology, millennials, dieting, pets, social media and Lebron James while finding ways to relate the content to marketing

We targeted a wide variety of readers and aimed to keep them engaged with quality content once they hit our page.  More importantly, we wanted to establish credibility with our audience to develop a relationship that would encourage them to come back for more

We used a variety of platforms to promote our posts

Since we designed our content for mass appeal, we used an assortment of websites and social media platforms to reach a large audience.  Our goal was to cast a large net, learn from our successes and failures, then apply this knowledge to our latest post.

How our strategy evolved

Target a specific audience

Our content and our promotional efforts evolved by becoming more specialized and focused.  We learned that writing content for a smaller segment would yield better results and allow us to target our promotional efforts more effectively.

Plan ahead

We made the mistake of writing content without having an established channel in place to reach our audience.  Knowing the specific method we planned to use to reach our audience enabled us to write content directly catered to our readers and the platform.

Key takeaways
    1. Do your research
    2. Know your audience
    3. Know your platform
    4. Gather metrics
    5. Performance analysis

The brief description of our posts

Listicles 

5 ways to use social media like a pro

The idea behind this first post was to create something that would satisfy the Listicle requirement and at the same time provide us an opportunity to learn more about social media marketing.  We wanted to create content that was beneficial to the reader as well as for us.  We applied what we learned from this listicle to our marketing campaign

Review Items:
Stop doing: hard to promote content 
Start doing:  better promotion
Continue Doing: good content 

5 reasons the Lakers should not have signed Lebron 

For this post, we picked Lebron James because of his popularity and knew that most sports fans either love him or hate him.  We wanted to grab potential reader’s attention with our title, but then tie it back to marketing with the content.

Review Items:
Stop doing: poor content
Start doing:  better promotion
Continue Doing: interesting content 

Product Review

The future of Apple products is clear

We chose earbuds primarily due to their popularity.  By now, pretty much everyone in our target audience would have seen or heard about these snazzy little devices but may not have taken the time to read up on them.  We wanted to give an honest, first-hand review that cut out the bs and was straight to the point.

Review Items:
Stop doing: better team collaboration
Start doing:  better promotion, more interesting content 
Continue Doing: interesting content 

Original Video 

When it comes to marketing pet products, should we focus on the owner or the pet?

In this furry post, we wanted to show our audience the power of pet persuasion.  We followed Edson and his pup Mia on their journey to the pet store.  We loved this local company’s marketing strategy for getting customers (2 legged and 4 legged) in the door and wanted to share.

Review Items:
Stop doing: better team collaboration
Start doing:  better promotion
Continue Doing: interesting content 

Op-eds

Love him or Hate him – Donald Trump is a marketing magician

Donald Trump is in the news no matter where you look.  We wanted to piggy-back on his popularity while exploring his marketing genius.  This post dives into how Trump used various marketing techniques to get elected as President of the United States.  Whether you agree with his politics or not, you must give him credit for his success.

Review Items:
Stop doing: nothing
Start doing:  better promotion
Continue Doing: interesting content 

Millennials are killing the value of college degrees

This post was aimed at drawing attention to the college debt issue and the growing need for skilled workers.

Review Items:
Stop doing: nothing 
Start doing:  better promotion
Continue Doing: interesting content 

Click Bait 

weight-loss using your marketing knowledge

Who doesn’t want to learn more about the latest fad diet?  Oh wait, that’s not what this post is about?  This post is intended to simplify the weight loss strategy and give the reader key insights leading a more healthy.

Review Items:
Stop doing: but poor content, post kept being flagged as spam
Start doing:  better promotion
Continue Doing: reddit promotion