weight-loss using your marketing knowledge

Do you want to know how to lose weight and look young? Then forget about diets like Keto, Paleo, Atkins, South Beach, and etc because they are nothing but a marketing scam. It is actually much easier to lose weight by following a calorie restriction diet and understanding the market strategy behind food products.

Sugar is SO Bad

The food industry targets consumers with happy and colorful products loaded with sugar, a substance that is addictive and causes many diseases that are plaguing our modern societies. Higher blood pressure, inflammation, weight gain, diabetes, fatty liver, and expensive dentist bills are all caused by sugary diets. Unless you are a marathon runner and need readily available energy for your muscles, you should avoid it, no excuses.

High Fat

Today, people are more aware that fat is an important nutrient and cannot be left out of a healthy diet. The human body cannot produce the fat needed for body insulation and the protection of internal organs. However, It is important to separate good and bad fats: animal and saturated fats should be avoided because of their cardiovascular implications to the human body.

Fat has been marketed as a villain for way too long and it is still easy to find products that are advertised as “healthy” low fat but are packed with sugar or the industry favorite: high fructose syrup.


For many, being a vegan is a cultural stand against many of the ecological and climate issues, with bonus points for being a healthier lifestyle. We are destroying the planet’s forests in order to create pasture for livestock. Animals as intelligent as our favorite pets are raised in small unsanitized conditions, not culturally acceptable by many anymore. That being said, a vegan diet is not necessarily a healthy diet when animal products that are replaced by high glycemic carbohydrates, sugars or highly processed foods with poor nutritional value.

Burning Calories with Exercise

Gadgets that count burned calories are misleading because they directly associate exercising with weight loss. It is not only the tech industry that is promoting this idea, boutique gym and hot yoga studios promote the same false ideas to attract new customers.  The truth is that the human body has a caloric threshold. When this limit is reached,  the body will not burn as many calories as indicated otherwise.

Celiac Craziness

Gluten intolerance is a serious problem that can prevent your body from absorbing nutrients, triggering a wide array of medical problems, from anemia to low bone density. The good news is that this condition affects 1% of the population; the market freezy created by consumer demand for gluten-free products do not represent the reality of the population. Next time you see products that advertise gluten free and healthy benefits, remember that it may not provide any health benefits if you don’t have the condition.

Avoid bad carbs low in fibers and poor in nutritional value such as white bread, white rice, processed foods like corn dog and energy bars, and foods high in refined sugars (white sugar or corn syrup, honey, or fruit juices). These carbohydrates with high caloric density will cause weight gain by storing extra energy as fat.

Good carbs like whole grains, legumes, and other vegetables will be consumed relatively slower by your body, and keep you from feeling hungry for a longer period.

Bottom Line

The human body is designed to avoid drastic weight changes, so the only way somebody can lose weight sustainably is by avoiding junk food and slowly reduce caloric intake. Americans are living fewer years than the previous generation because of eating habits and sedentary lifestyles that create a toxic combination for the human body.