Google knows all your past purchases. Most of our accounts (banks or utilities) are tied to our email addresses. Our email addresses are tied to our friends and family’ addresses. Google has everything it needs to predict and advertise your next product using your social network, your likes and your previous purchases. I would say Google is pretty good at providing you with your potential needs or wants for most items. I associate it to brainwashing.
Lately, I have been getting a lot of shoes Ads from Amazon. I’m not a shoes person and definitely not looking for them on the internet with Amazon. I prefer the in person experience at a shoes store. After the first exposure, I tried to ignore these ads; however, after the 3rd time, I decided to click on this “Amazing deals you don’t want to miss” and “Deals end on Sunday”. I eventually gave in and made a sample purchase to test out the process.
Google use the right marketing strategies to ensure they get new customers. Their marketing strategies are effective at least to peak their consumers’ interests.
My coworker shared Google advertised to him personal private jet. I can probably guess he made some high dollar purchases or that someone from this network purchased a private jet!
I notice Google hasn’t suggested me a house. Maybe they haven’t figured out the right house because of the complexity of other factors or that real estate companies haven’t paid for the data. Until then, our generation will have a lot of stuff but not a lot of land.