Every marketing professional should know about GDPR and have a strategic plan on implementation and compliance. But did you just read this and have that sinking feeling, “Oh, no! I knew I forgot something!” Don’t worry, we are going to walk you through this and help to provide you with some awesome tools and resources to not only get you up to speed with compliance, but believe it or not… you’ll have fun in the meantime.
General Data Protection Regulation (GDPR) went into effect on May 25, 2018. (No panicking, we’ve got you).
What is GDPR? In a nutshell: “GDPR expands the privacy rights of EU individuals and places new obligations on all organizations that market, track, or handle EU personal data.” – Salesforce.com
Are you saying you don’t do business in the EU? In this emerging global economy, I’d be willing to bet that your organization does in some fashion. Don’t just be worried about the EU, because Canada, Mexico and even the US, currently have GDPR type legislation pending… and that is just the beginning.
How do I get my organization compliant? Well, I found a great resource at Salesforce.com. They have dedicated an entire section of their business to ensuring GDPR compliance, and your organizations success. Don’t have Salesforce.com? That is okay, really! Salesforce provides knowledge and information on GDPR for everyone.
Trailhead, they say? This must be a Salesforce.com only customer resource. Wrong again. Anyone can learn, grow and interact with Trailhead. It is an interactive gamification site dedicated to spreading knowledge. Check it out!
The European Union Privacy Law Basics module will take you about 45 minutes to complete, but it is worth the investment in time. Having your organization compliant with the new GDPR regulations is priceless! Truly.
Stay tuned. We will give you some more tools and resources on this subject and more!
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