Now that we’ve got your attention let’s get real. Soylent doesn’t come in a green flavor and it’s most definitely a vegan product, also lactose and nut free. As they expand their formate (powder and premixed), flavors (Strawberry!) and function (Caffeine added…yes please!), Soylent seems to be quickly adapting to the wants & needs of the customer and market. The name is a cheeky homage to the book Make Room! Make Room! which was the inspiration for the movie Soylent Green, a cult classic. One of the main themes being the need for alternative food sources due to overpopulation…sound familiar?
Soylent is a prime example of a successful crowdfunded product. It started with a mission to replace food with function and has expanded from online only sales to grocery and convenience stores. Providing complete nutrition has been an important part of Soylent since it’s first release. Soylent presents itself as the source of energy for the health conscious computer programmer or anyone who wants a nutritious ‘fast food’ option.
Putting Taste to the Test
We decided to help you out and do a taste test of the most accessible products to us on a Wednesday afternoon. Below are our (Pawan, Nick & Larissa) ratings out of 5 for each product we sampled.
“Soylent Powder tasted like a delicious, light pancake batter. But Drink and Cafe left me with a queasy feeling.”
“I think I love food too much to abandon it for Soylent. But I can see myself using the Cafe Chai as a breakfast on the go.”
“Experience was similar to what I would imagine my grandmas vitamins taste like.”
So what was our overall verdict?
Let’s just say I don’t think any of us will be running out and buying in bulk. Although we see the merit in the function and nutrition we might just not be the target market for Soylent.
Are YOU the target market?
Find yourself ravenously hungry, but don’t have the time to prepare a meal? Soylent could be the answer in providing your body the much needed nutrients for the day. From our observations, it appears their target market is a professional nomad. The person who is health conscious but leaves the house when they wake up and don’t come back until it’s time to sleep again.
Where do you find Soylent?
They have made the product easily accessible to those that want to subscribe with the option of selecting different flavors, quantities and at a lower cost! Buying online gives a price break and the most economic option is buying through their website for those that are true believers. If you subscribe, you can end up with a competitive price at only $3 a bottle. If you’re not convinced just yet and can’t commit to drinking a bottle a day, Soylent got you covered. Bottled & powder Soylent is now being distributed in convenience stores and grocery stores throughout the U.S. Wal-Mart, 7-11 and Fred Meyers are some of the big names that have jumped on the Soylent train.
Now get out there and try it! It might surprise you how easily you can integrate it into your busy life.