Do you want to be the Greatest of All Time on social media? Well, luccky for you, you’re in the right place… These are our top 5 tips and tricks on how you can amp up your social media skills and take the world by storm.
- Be transparent and genuine.
Your audience wants to find ways to connect to you, your experiences, and your product. We all know the cliche posts, done to check off the boxes, with the ultimate goal of using a few seconds of your life without providing anything useful or meaningful. Your audience will know when you are being disingenuous and are trying to manipulate them. Using personal experiences and referencing useful data can create the connection and draw a larger audience.
- It’s not all about business, make your audience laugh.
Take yourself a little less seriously. Being able to crack a joke, even at your own expense, can make your digital media atmosphere more inviting and your product more memorable. We see this in companies like OldSpice© and Snickers©. A well timed and well presented joke can boost your digital presence, so make sure to read your audience!
- Engaging your audience gives them a sense of ownership and loyalty.
Engagement can come from many angles, including questions relating to personal experiences, requests for feedback on the product or media itself, or providing/allowing for tutorials. When your audience sees their participation in growing your product or media presence, a sense of loyalty is created. We see this in the use of hashtags and in participation of online “events”. Don’t be afraid to ask for feedback. When engaging your audience, however, make sure to remain genuine. Don’t exploit the algorithm.
- Measure and track your content!
Always measure your content and use the data you collect! Measuring your content begins when you set goals for your social media marketing endeavors. When identifying your goals, using a SMART goal setting strategy can help you create Specific, Measurable, Attainable, Relevant and Timely goals for your organization. This makes it a whole lot easier later on when you want to analyze how your marketing efforts compare to the goals you initially set. You are able to see which strategies are working in your favor, and also the ones that you might be better off saying “boy, bye” to.
Some good things to track as performance measures on social media include: followers, likes/shares/comments, clicks, downloads and leads. A lead is a potential customer who has shown interest in your product or company and has entered contact information into your website that you can use to gain more information later. Lead metrics are a fundamental measurement in proving the value of your social media marketing efforts to your upper management.
- Aim for a content-first not product-first marketing strategy.
We’ve all seen those ads that just look like a company is trying to sell their product to anyone and everyone… There are a lot of companies out there that have a product-first approach and just try and sell you their product.
As social media continues to evolve, some of the most successful social media marketers are strategically using their products as their content. Some of these companies have created astounding levels of engagement from consumers. Glossier encourages customers to create their own marketing for the organization by sending free stickers in all orders to urge consumers to take their own photographs and post them on their social media. Social media is not only a way to gain brand awareness anymore, it has become an environment for engagement and interaction.
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If you want to learn more about the MANA team, check out The Power behind MANA.