Vodafone’s Storytelling Strategy – Ultimate Speed Campaign

After almost 10 years, Vodafone is re-introducing commercials that feature celebrities. This advertisement below features Martin Freeman where he is playing a video game and mockingly says “Uuuh, get Vodafone!” to the other player. The other player tells Martin’s character to get Vodafone for a better Internet experience because of disconnection issues while playing the game. It is clear from the video that unreliable broadband can really ruin important moments in people’s daily lives and Vodafone capitalizes on this concept with their storytelling marketing strategy.