These figures will give you an overview of the use of social media in the world in 2018, and can give you insights about which platform to use for your campaigns!
We gathered the data thanks to the We Are Social global digital report 2018.
1)Among 7,5 billion inhabitants in the world, 3,81 billion people use the internet (51%), and 3,0 billion are using social media (40% of the global population)
For the first time, more than one out of two people have access to the internet. The number of people on social media is growing, and 9 people out of ten use their phone to go on social media.
2)Facebook has 2 billion users – it is the most used social media platform
Here is the complete top 10:
- Facebook: 2 billion active users per month
- YouTube: 1,5 billion
- Instagram: 800 million
- Qzone: 638 million
- Twitter: 330 million
- Sina Weibo: 313 million
- Baidu Tieba : 300 million
- Pinterest: 200 million
- Snapchat: 178 million (per day)
- LinkedIn: 115 million
Maybe you are wondering where Qzone, Baidu Tieba or Sina Weibo come from… They are all from China! Qzone is a social networking website, Baidu Tieba is the largest Chinese communication platform, and Sina Weibo is a microblogging website
3)However, the number of Facebook users between 13 and 17 years old decreased by 6 million this year.
4)The engagement rate on Facebook is higher for Facebook page video posts
5)Instagram has the best growth: +36% (compared to only 3% for Twitter)
6)Instagram users are younger than Twitter users.
Instagram users are mostly between 18 and 34 years old, whereas Twitter users are mostly between 35 and 49 years old.
7)Facebook Messenger and WhatsApp are the most used messenger app with both 1,3 billion users worldwide in 2018
Here is the complete top 5:
- Facebook Messenger: 1,3 billion
- WhatsApp: 1,3 billion
- WeChat: 938 million
- QQ: 861 million (Chinese instant messaging platform)
- Skype*: 300 million
8)Every minute, 7 million pictures or videos are sent through Snapchat.
Do you want more? Every minute…
- 216 million pictures liked on Facebook
- 2,4 million pictures liked on Instagram
- 350 000 tweets on Twitter
- 400 hours of videos downloaded on YouTube
- 3,5 million texts in the US
9)1 billion hours of video are watched every day and users spend more than 1 hour per day on YouTube
10)A daily active user opens Snapchat 25 times a day and sends 20 snaps. He spends 30 minutes on the app per day.