After you have set up your brand’s accounts on each of the top social media platforms, you will need to evaluate and focus on a few platforms that have relevant audiences for your products/services and enable you to sustain meaningful content. It is best to focus the majority of your time and resources on the selected platforms for the first 6-9 months of your campaign until you have legitimate reasons to expand into new platforms.
Aside from the popular platforms like Facebook and Twitter, there is a slew of other platforms that you can use effectively to reach more audiences in order to convert them to your beloved customers.
If your business has a physical location and wants to appear in local search results, Google Plus is the best platform for it. Also, Google Plus allows any writer or marketer to build a profile and their content with Google Authorship, which is immensely valuable for search engine optimization because it helps ensure your work ranks higher in search results.
This is a great platform if you can create interesting visual content on a regular basis. Although Instagram doesn’t allow clickable URLs in the photo descriptions section, there are plenty of ways that you can benefit from using this platform. Recognize all the different components that Instagram has to offer. This includes photograph and video posts, posting entire albums of photos, live feeds (stories) or direct messaging other users. These different options allow for a large variety of possible interactions between you and others. Interactions include comments, likes, and shares on posts, in addition to direct messaging and views on stories. Stories or live feeds allow you to instantly connect with others on activities happening at the moment and can be used for behind the scenes or sneak peeks of new products. To overcome the URL issue, every brand can provide URLs to its homepage and other social media platforms in its Instagram biography section. The section allows users to post clickable hyperlinks and provides you with the opportunity to leave a brief description of your products and services.
Pinterest is far more than a picture-sharing website. A lot of savvy marketers have been using it to market their products for years. The power of Pinterest is found in its recommendation feature. If a user pins a picture, Pinterest will suggest that the user follows a board belonging to another who pinned the same thing. This leads potential readers to your work through association.
After you have chosen to use social media, the next step is to determine what your strategy will be. This may include creating awareness, increasing engagement with customers or something else completely. Your strategy will help determine what social media platforms you will want to create profiles.
Part 2: The Right Platforms