Inspired by my current marketing class, I was looking around for and engaging marketing blogs. And boy did I find one! Violeta Nedkova has a great blog about marketing tools, creative process and all sorts of other topics.
Her most recent blog “Oh hey! You’re a fun, creative person. But why is your brand so dull?” is about conveying personal brand through web sites, but it can apply to many aspects of brand as well. She focuses on “authenticity” and asks some probing questions about how the expectations of others influence the image (or brand) you put forth to the world. I really loved this part because there are some very inauthentic people, who are constantly talking about “authenticity.” Nedkova really delves deeper to get your personal brand in focus, which links a company or person’s brand to the bigger strategy of finding a sustainable differentiation of the company.
I also was really inspired by her piece “How Giving Myself Permission to Suck for 30 Days Changed Me and My Creative Process.” Although it does not directly relate to my marketing class, the discussion of risk taking is important to address in business strategy. Giving yourself permission to do something that is not perfect can give you new insight into strategies that you may not have considered before!
If you are interested more in brand, see this great article “How to Sell Yourself in 5 Steps.”