Pokémon GO as a Marketing Tool?

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Pokémon GO has been the topic of discussion recently in a lot of circles, including marketing and social media. Why is it such a conversation piece in marketing though? The idea is simple – use the location-based feature of your smart phone and search for Pokémon creatures while walking around. When you find them, you can catch them digitally on your phone with a PokéBall. But is it simply the phenomenal rise of Pokémon Go from a Google April fool’s day joke, to a full-fledged app that is taking the world by storm? Or is it something more? Pokemon go influencing marketing local business by Conrado Langer on creativeagencysecrets.com eludes to something more. While this app has created an insane amount of value for Nintendo’s stocks, there is more to it. As a small business owner, there is a form that can be filled out to request a PokéStop at your business location. There are actually many methods to use Pokémon GO as a marketing tool. This article is a nice step into the world of using location based gaming platforms as marketing tools and lists just a couple.

Sources:
Conrado Langer, 15 July, 2016. http://creativeagencysecrets.com/pokemon-go-influencing-marketing-local-business/