Four-time Olympic champions refuse to back down from their fight for equal pay. After being denied in court, the U.S. Women’s National team has rebranded their fight and is looking to the public for support.
“We’ve had enough. We’ve been forced,” said Megan Rapinoe, starting midfielder, in a press conference.
The U.S. Women’s National Team sued the U.S. Soccer Federation in March for an Equal Employment Opportunity Commission violation in wage discrimination. After multiple negotiations, the court ruling sided in favor of the U.S. Soccer Federation.
Is this fight ambitious? Maybe. Unrealistic? Definitely not.
In an attempt to rebrand their #Equal Play Equal Pay campaign, the women will be wearing branded shirts and temporary tattoos in all media opportunities that they can, including official game day events.
Not only will this campaign be rebranded, but it will also be positioned toward a new target market: a global audience.
The women received overwhelming support from the U.S. Senate in May, but it is unclear if the new target audience will be as supportive of the fight for equal pay. Supporters of the #Equal Play Equal Pay campaign will use social media and press conferences to increase awareness of this movement.
With the Olympic Games rapidly approaching, supporters of this movement are hoping that this new campaign launch will grow rapidly over the coming weeks.